In this episode, Coegi's Director of Data & Technology, Jake Amann and Radar Analytics President, Candice Rotter, join us to discuss how to find the meaningful insights in your data analytics to move your brand closer to it's business goals.

What You'll Learn:

-The difference between analytics and insights

-How to visualize and find insights in large data sets

-Ways to communicate results business results using dashboards

-How to plan and set up analytics before a campaign starts

-Data storytelling tips and ways to incorporate non-media data insights

Analytics is using data to do something - the what. A standardized, repeatable process.

Insights are actionable nuggets pulled from analytics - the why. The meaning behind your data.

Any time you are working with data, you must start with detailed planning.

What's the goal of the campaign?

What do you want to learn?

Then, establish proper naming conventions, understand data requirements and have a proper measurement plan before you start any campaign.

If your business objectives and campaign objectives are clearly understood upfront, you will be able to quickly see the story in the data and understand how advertising is impacting your business goals.

The role of data analysts is to use data to improve the next campaign. Listen to learn how to communicate results to the boardroom as well as to the marketing team.

Chapters:

0:00-0:27 Intro

0:28-2:44 Defining Analytics vs Insights

2:45-7:13 Visualizing Large Data Sets

7:13-9:01 Communicating Insights w/ Dashboards

9:02 -12:15 Showing Impact on OKRs

12:16-13:21 Communicating Good and Bad

13:22-14:34 Have a Single Source of Truth

14:35-17:01 Data Storytelling

17:02-18:08 Analyzing Non-Media Data

18:09-18:46 Outro