The Loop Marketing Podcast

Are you relying on biased syndicated survey data?

Is your marketing research giving you meaningful insights?

Are you searching for the "BIG IDEA" in your marketing research?

In this episode of The Loop Marketing Podcast, you'll learn new ways to approach your marketing research and find the data that ACTUALLY MATTERS. Two of Coegi's seasoned marketing strategy and research experts - VP of Marketing & Innovation, Ryan Green and Account Strategy Director, Savannah Westbrock - share their insights and tips.

What you'll learn:

-How to use multiple research sources to formulate your ideal marketing strategy

-How to find true insights using a more journalistic approach

-Ways to use research in a cookieless world

-Tips to identify and avoid research bias

-Practical ways to use research for day-to-day campaign optimizations

Q&A:

What are the types of research marketing strategists should be looking into for insights? How can challenger and start-up brands go head to head with established, legacy brands using research?

How will the cookieless future impact marketing research?

How to balance qualitative and quantitative research?

What research tools to use during campaigns to keep a pulse on performance?

What are the most common pitfalls marketers make with research?

How do you find the 'big idea' in your research?

Coegi is a performance-driven marketing agency for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.

Learn how Coegi can work with your brand or agency: https://coegipartners.com/approach/