Category creation is the biggest positioning play out there. But how do you actually do it? Frida provides a solid 5-point plan: 

1. Get absolutely aligned on the category you want to create internally.
2. Get external prof your category concept makes sense. Speak with your customers. Get references.
3. Become the thought-leader within the category you're creating. You need to be top of mind and top of search.
4. Work together with a third-party like G2 or Gartner to get that critical industry recognition (NB. This is not easy!)
5. Build a community around the category to help it thrive and provide a source of new ideas.

GetAccept are succeeding with 1-4 and now they're considering how to approach 5. Check out the episode for a far more thorough breakdown.