Today, we talk about how VeeFriends’ Toys R Us and Macy’s retail push will change everything going forward. This signals a major shift for Gary Vaynerchuk’s IP from digital to physical NFT collectibles, with the first-ever limited collection of plush and vinyl characters becoming available at Macy’s and Toys “R” Us nationwide. Tune in to hear our thoughts on this big move!

TIME-STAMPED SHOW NOTES:

• [00:11] Potential long and short-term impacts signaled by the retail partnership.
• [01:06] Why NFT collectibles and merch are somewhat of a status symbol?
• [01:49] Why do we say this move will “change everything.”
• [02:13] Whether or not pushing NFT collectibles through retail channels will work.

Tweetables:

“It’s going to be a nice model for people to follow if it works.” — @ericosiu [0:02:08]

“I don’t think it’s going to get the response that we’re looking for but I do think the fact that [Gary Vaynerchuk] is pushing into toys [is] a nice step.” — @ericosiu [0:02:48]

Links Mentioned in Today’s Episode:

Wilson Lee on Twitter

Wilson Lee on Instagram

Eric Siu on Twitter

Eric Siu on Instagram

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