hi, everyone and welcome back. So I don't know if you've seen the news today, but Justin Timberlake sold his entire song catalog to Hypnosis Song Management for reportedly $100 million. This deal gives the management company full control, ownership and copyrights to approximately two-hundred songs that just in wrote or co-wrote, including songs with Sink and as a solo artist. But the deal doesn't include his future releases. The news has left a lot of people shocked, with many arguing that Justin understood himself. I mean, I completely agree. I don't know how pricing and valuation works in this particular case, but to stop at $100 million for Justin Timberlake doesn't add up. It's so interesting, though, because since the pandemic, there's been an emerging trend of music artists selling their music catalogs. We've seen this with Bob Dylan, Bruce Springsteen, Timberlands, Calvin Harris. No idea, Shakira. I mean, the list is enlist, but I think what people are questioning is why this is becoming a trend. And according to D J birth, it's as simple as money. Valuations are increasing, buyers are finding creative ways to structure them, and artists are acting quickly to get more money than they might otherwise get with a traditional deal. But let me know what you think about this whole situation. Do you think Justin Timberlake's catalog is worth $100 million?

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