Its easier to have a selling conversation with an existing customer than finding and approaching a new lead and winning brand new business. However, an MSP should never take existing customers for granted. You must put in the work to cross-sell effectively. In this episode, host Sean Dawley Malwarebytes Director Global MSP Channel Development, Brian Thomas Malwarebytes VP, Worldwide MSP & Channel Programs and Brian Kane, Senior Director of Technology with NerdsToGo will discuss best practices for starting the cross-selling conversation and how to keep it going