While Australian audiences are salivating at the prospect of a home World Cup, global broadcasters aren't as convinced. FIFA says they're being low-balled by TV organisations in major European markets and have threatened to boycott networks rather than undersell. Is it a reflection of market interest or a failure of broadcasters to invest in the women's game? Is it a problem entirely of FIFA's own making? Today, Sam Lewis joins Patrick Stack to explain why the Women's World Cup is struggling to rake in the TV dollars. Featured: Sam Lewis, football writer, ABC Sport. Subscribe to the ABC Sport Newsletter