Hey, here's some ramblings that I hope help give you some some different angles. So whenever I talked about audio and when I say audio, I mean specifically spoken word. But really either I think we've been sitting around campfires and telling stories to each other as humans since tens of thousands, if not years, if not longer. Um, and I think that's why audio is so deeply ingrained in this in this, and it's also uniquely emotional medium as well. If you really wanna empathize with somebody, hearing their tone of always hearing their accent really tells you a whole lot. And a lot of what comes across is non verbal. In the sense of that, it's not just the words. It's the flow, the intonation, the rhythm, all of those things. So for me, I think that's really something. That audio is very different than other media. Is that, um, it's really old as we are and sure. Then we started painting things on the on the wall and caves and other things, but images and video and all these other things as a medium themselves. I think our newer um, the irony, I think that is that radio was a very 20th century invention, and it stayed that way. And so, as other media came and surpassed it, maybe it didn't innovate in the same way on the radio we have today is pretty much still the same thing That was almost 100 years ago.

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