VIP days are a relatively new thing in the copywriting world.

Back in the old days there was no such thing, I’m pretty much sure of it.

But then someone, somewhere started banging on about VIP days and now everyone has jumped on this copywriting bandwagon.

And I get it, they’re a great way to overcome the eternal problem of projects dragging on for months and months and months.

One day, done. Love it.

But are VIP days all they’re cracked up to be?

Does that idea of working live with your client for an entire day make you feel queasy?

How on earth do you charge for that?

What if the copy turns out crap?

What if you don’t have the mojo when the big day comes?

Today we talk with our Member of the Year Cathy Camera, about her copywriting career and how VIP days perfectly suit her business model, her temperament, and her cash flow goals.

We’ll also talk about the types of clients VIP days suit as well as passing on some great tools, tips and advice for working copywriters.

Tune in to learn:

• Cathy’s career path before becoming a copywriter
• How Cathy discovered her niche of construction copywriting
• Cathy’s biggest copywriting career win
• Cathy’s worst copywriting fail
• How Cathy has embraced VIP days and VIP packages
• How Cathy structures her VIP days
• How Cathy won Member of the Year in TCCS
• Cathy’s top tool to improve communication with clients
• Cathy’s top tip for current and up-and-coming copywriters

Useful resources:

• Loom
• Capability Statement Copywriting Template

Head to episode notes

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