In this episode of Globalcast, Euromonitor's Head of Beverages Research, Richard Haffner, discusses the global opportunities and trends of functional drinks.

Learn about:

•         Trends driving growth of the functional drinks market

•         How manufacturers can take advantage of the untapped global potential  for  functional drinks

•         What sports drinks manufacturers are doing to improve sales

•         The impact the recent acquisition of Orangina and V by Suntory has on the energy drinks market in Western Europe