In this episode of Globalcast, Euromonitor research manager Samantha Chmelik discusses the increase in multivitamin sales among urban consumers in emerging markets, the impact on lifestyle choices and how manufacturers can capture this market.

Learn about:

• Rural-to-urban consumers and their desire for multivitamins
• How to educate new consumers on supplement products
• Product segmentation for young urbanites and other groups
• Expected growth in the sector over the forecast period