Two of the biggest lessons I've learned over the past 23 years of marketing

1st - Understand How To Acquire Customers

2nd - Being Able To Track Your Marketing

Two mysteries in marketing to most restaurant owners I talk to is "how much does it cost for you to get a new customer to walk through the doors" and having a system to track those efforts.

In this episode we start the conversation and we'll finish it in Episode #5.

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