In the latest episode, we’re joined by Jack Ampuja, President at Supply Chain Optimizers. We discuss the considerable cost-saving opportunities associated with packaging optimization in e-commerce and the problems that occur in the industry.
One of the biggest mistakes online sellers make is relying on the wrong person for advice. For example, consumer product firms often assume that marketing teams should make the fundamental decisions on the packaging used to ship products. But marketing is not thinking about how packaging impacts the upstream costs like warehousing and shipping.
Packaging itself may represent 10% of the total cost of fulfillment. But it has a significant impact on the other 90% of the costs. For instance, reducing the weight of an eCommerce shipment by 4 ounces could generate 5-figure or even 6-figure savings in parcel transportation annually depending on the volume. Packaging is too often an afterthought for online sellers but, as a cost-saving initiative, it represents huge low-hanging fruit.
Learn more about Supply Chain Optimizers and how Jack and his team can help you with fulfillment by visiting their website.
Supply Chain Optimizers - www.supplychainoptimizers.com
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