Today, the Founder and Chief Motivator of City Shred, Partner and Strategist of The Publicist Group, and self-proclaimed Life Athlete Cheryl Willberg joins the podcast to discuss the value of pushing oneself in all arenas of life. When she’s not leading her business ventures, Cheryl is conquering her huge athletic and personal goals, whether they be racing in grueling Ironman triathlons and half-marathons, competing in amateur boxing to overcome anxiety, or honing her ironclad mindset through a strict wellness regimen. Join Cheryl, Hafiz, and Mitha for a discussion about the transformative power of giving your all, surrounding yourself with positivity, and motivating others to do their best.
“Between two dots – really, the value is in that line: the journey.”
“I believe if you can give 100 on and off the turf, in your career, in your relationships, then that’s transferable in all areas of life” - Cheryl Willberg
Episode Highlights:
1:15 – Gilbert introduces Cheryl.
4:09 – Cheryl’s upbringing in a loving, supportive household in Barrie, Ontario.
10:27 – How serving at a restaurant became her gateway into the PR and fitness industries.
18:49 – Meeting her business partner in university, camaraderie with their team.
22:26 – The mindset that allows her to shoot for the stars every time she starts something.
27:01 – The importance of celebrating the wins, the mentors who inspire her.
33:28 – A message from our sponsors.
35:25 – Why having regular downtime is crucial for success.
40:53 – Why and how Cheryl started competing in Ironman triathlons.
63:32 – The gratitude that she feels for the people who help her succeed.
71:52 – How you can support Cheryl and her work.
Connect with Cheryl and support her work:
The Publicist Group
City Shred
LinkedIn: ca.linkedin.com/in/cheryl-willberg
IG: prcheryl, @city_shred
Sponsors of this episode:
Bloom Benefits: www.bloombenefits.ca
Zelos: www.zelosglobal.com
Fit Kitchen: www.fitkitchenfood.com
Disclaimer: The views and opinions expressed by the hosts and the guests do not necessarily reflect any agency, organization, or affiliated companies