In this ep I’m chatting with Darby Lyndon, brand and content strategist. She loves helping small business owners who have left the corporate world to serve others in their own special way.

Settle in and learn:

• The leap from corporate life to full time in her own business

• Brand therapy to clear blocks

• The risk of offering new services/products – and ideas for testing them out

• Content creation – what, why, where and how

• Cross pollination and evergreen content

• Removing fear in thought leadership

• Common content mistakes

• Reaching a new audience without paid ads

• How to understand your audience

• Managing imposter syndrome

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