Google Ads is its own ecosystem. For micro business owners who do most things on their own (or with a small team) it can seem way too complicated and like a black hole of disappearing money. So in this ep, I’m breaking it all down with Kaity Griffin. She’s a Google Ads expert who’s created successful ad campaigns for Showpo, Swimwear Galore and Brian Tracy and teaches small business owners and digital marketers to create seriously profitable Google Ads and cut through the tricky tech.

Hit play to hear:

• The best-fit businesses for Google Ads

• Google Ads vs Google search

• Keywords explained

• Why Google feeds you different ads every time you search

• Main performance metrics to wrap your head around

• Goal settings as the key to ads success

• Ad location explained

• Quick win vs slow burn

• Specificity vs volume

• Why big business use Google Ads

• How AI is used

• Google Ads myths busted

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Work with Kaity Griffin

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