This is why I love doing interviews on Substack.

I got to ask everything about building out a killer onboarding sequence, including:

  • The 3 part foundational setup

  • Design and copy tips, as a founder and marketer

  • A review checklist for onboarding champions

As the co-founder of Userlist, a B2B SaaS email platform, Jane knows this inside out and shared generously in the interview.

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