Samuel Brealey is a UK based chartered marketing consultant specializing in helping SMBs grow. In this episode we discuss solid practices around media planning including:

• Why you need to plan media spend

• Common mistakes and red flags

• How to define which channels to use

• How to work out spend for each channel

• how to measure spend performance

If you have any questions for Samuel, check him out on LinkedIn or add a comment below.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit benjaminboman.substack.com