In this episode I discuss with Jonny Westcar the creative portion of expressing your brand strategy.

You can probably tell I was completely out of my depth on the creative aspects, but we managed to cover some important ground including:

• The two phases of the brand creation process

• The key elements to have in place brand creation

• The difference between positioning, repositioning and brand refreshes

• how to choose a strategic brand creation partner

To learn more or contact his team, you can visit the Studio Phoenix website here.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit benjaminboman.substack.com