CEO of Trail Life USA Mark Hancock shares his mission to be the premier national character development organization for young men as an alternative to the Boy Scouts Trail Life USA is a Christ-Centered, Boy-Focused Outdoor Adventure, Leadership, and Service Organization. Trail Life's mission is to raise godly young men in an ungodly culture. Mark Hancock serves as Chief Executive Officer of Trail Life USA. He was named to the American Family Association's '40 Faithful'. An author, award-winning writer, and conference speaker, he