You're only as good as your testing process in paid social. This episode discusses everything related to the testing process:
What variables to prioritize when you tests
The highest impact variables and the lowest impact variables
The power of efficient content creation
Why Anze Markovic (@anzedetn) is awesome
An efficient test process and strategy for agencies
Finding the bottleneck in the funnel
Small wins at each part of the funnel can have a profound impact
The most neglected part of the funnel: ATC-PUR
Iteration vs. new concepts
Budget Allocation for testing
Please subscribe andÂ
Follow us on Twitter: https://twitter.com/PerformanceMtkg
Andrew Soria, Performance Creative Manager: https://twitter.com/together_001
Akaash Joshi, Head of Growth: https://twitter.com/scaleegod
Eric Philippou, AKA Captain CAC Sparrow: https://twitter.com/eric_philippou
Nick Poole, Head of Growth: https://www.linkedin.com/in/nicholas-poole-827b62177/
Raj, the Godfather: https://twitter.com/ratnaraj007