If you identify as a Latina therapist, you probably have a lot of resistance around the idea of building your personal brand online, selling, and marketing your services. Your feelings are completely valid because as Latina therapists, we are trained not to self-disclose. So of course, the idea of showing up online brings up a lot of resistance. But here is the thing.

Self-disclosure not only helps you to build trust with your community but also, increases your income, and develops invaluable skills. That’s why in today’s podcast episode, I talk about self-disclosure and building a personal brand online as a Latina therapist. Tune in to learn more about how you can create a personal brand in a simple way that feels good for you, what the process looks like, and much more! Lista? Let’s get into today’s episode!

In this episode, I chat about:

• What is one of the biggest gaps I see in therapists who want to introduce coaching into their business model
• Why do therapists feel uncomfortable with self-disclosure
• What invaluable skill do you need to develop as a Latina therapist
• My struggles with self-disclosure at the beginning of my coaching journey
• How you have been building your personal brand without realizing it
• Why do you need to build an online personal brand
• A client success story who had a lot of resistance around building an online personal brand
• How can I support you if you want to add coaching to your current business model

Connect with Liz:

• Come say hi on Instagram or TikTok @lifewithhliz
• Apply for 1:1: private coaching