EP 130: How I Started a Coaching Business That Grew to 6 Figures in Uncertain Times as a First-Gen Latina If you’ve been feeling stuck, questioning your next move, or wondering if now is really the time to start a business—this episode is for you.

In today’s conversation, I’m sharing the raw story of how I started my coaching business during the height of global uncertainty, without a business degree, while still working a grant-funded job that could’ve disappeared at any moment.

This episode is especially for my first-gen Latinas, therapists, educators, and daughters of immigrants who are feeling the weight of instability but know they’re meant for more.

You’ll hear how I went from survival mode to building a 6-figure coaching business, and the exact mindset + identity shifts that helped me move forward—even when the world felt like it was falling apart.

What You’ll Learn in This Episode: * How I made my first brave move as a brand new coach with no business background * The identity work that helped me grow a sustainable 6-figure business * What it really means to start showing up for your business in uncertain times * 3 tangible steps you can take this week to create momentum * How to stop outsourcing safety and build income on your own terms * Why therapists and service providers don’t need to practice under their license to thrive

This episode is for you if: * You’re a first-gen therapist, coach, or healer ready to start or grow your business * You’ve been holding back because of fear, instability, or lack of clarity * You’re craving financial freedom but want to do it in an aligned, strategic way * You’ve told yourself “now’s not the right time”—but your gut says otherwise * You’re ready to become the version of you who stops waiting for permission

Resources & Support Mentioned: * Book a free consultation call to work with Liz 1:1 or with a VIP Day in Mexico City * Join my free email community for weekly identity, mindset + business tips * Curious about what it’s like to work with me? Listen to past episodes featuring my private clients' transformation stories from Feb & March.

Loved This Episode? * Text it to a friend who needs this message right now * Tag me on IG @thelizfernandez with your favorite takeaway * Leave a review to help more first-gen entrepreneurs find this show and feel seen

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