No marketing experience is required! How Jody Allen turned a community group into a publishing empire for “Stay At Home Mums”.

Flex Your Hustle is brought to you by Commission Factory, hosted by Michelle Lomas (General Manager, Ampel).

With over 1 Million+ Australian parents heading to the Stay At Home Mum website each month, Stay At Home Mum has firmly established itself among the Australian Mum community as a relatable source of true blue, brilliant and down-to-earth content that says it like it is. In this episode of Flex Your Hustle, Host Michelle Lomas talks to the Founder and Chief Creative Officer of Stay At Home Mum, Jody Allen. Her founder story is as unique as she is. Made redundant while 8 months pregnant, with a looming family and mortgage to consider, she needed the right information to help her budget her way through the next 6 months. Feeling hopeless she created a Facebook Community to ask for real advice to help her budget – and within days it grew into the tens of thousands.

That’s when the idea of Stay At Home Mum was born. Realising that there was a real need for Mum’s to access relatable information to just do Mum's life as best as we can, she created a website that now delivers content as diverse from laundry tips, sheet pan cooking to relationship advice, side hustles and vibrators. And it was all created with no marketing experience, no content experience, and no publishing experience. Just one woman’s natural drive and curiosity - and an openness to be brave and try anything. Listen as Jody shares how she failed, succeeded, failed and got back up again to create the publishing powerhouse that it is today.

Check out Stay At Home mum https://www.stayathomemum.com.au/ For content enquiries or feedback, please email Brittany at brittany@ampel.com.au

FLEX YOUR HUSTLE - Brought to you by Commission Factory.

If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Find out more about what they do here: https://bit.ly/3RNAptk

Flex Your Hustle is created and produced by Ampel.

Hosted by Michelle Lomas.

Development Producer Brittany Frappell,

Audio Editor Justin MCarthur.

Director of Audio Production Stuart Buckland.

Executive Producer Josh Butt.

Thanks to Sophie Metcalfe, Emily Do and Zane McIntyre from Commission Factory

For content enquiries or feedback, please email Brittany at brittany@ampel.com.au

For more information visit ampel.com.au or email us at info@ampel.com.au

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