Our why for starting FITKYT, Hang-Fold-Go and Live Louder.

FITKYT is the story of two successful women who believe fitness products can empower people to be resilient and healthy. It started when Melissa found herself turning to exercise to calm her mind, relieve anxiety and stress—and most of all, to do something for herself. Recreational swimming became Melissa’s outlet.

The movement was helping a great deal to clear her mind, but she couldn’t find the products to keep up with her. She needed a workout bag where she could leave her goggles, ear plugs, swim cap, flip-flops, toiletries and kick board, without having to pack and unpack everything. But it didn’t stop there. The perfect bag had to be versatile for using in the showers and stowing in a gym locker. And at home, it had to hang easily on a door or a cupboard, so that it could dry out between workouts. She scoured retailers for the perfect bag, and when she couldn't find it, she decided to make her own.

Using her daughter's sewing machine, she started designing the very first concept for the patent-pending sports utility bag, Hang-Fold-Go, and that’s when Melissa’s Harvard Business School classmate Katie Duffin got on board. Katie, a former collegiate softball player and long time sales and supply chain leader, immediately saw the utility in the design for other sports, fitness and the wellness industry. They both left their full time jobs and with this, FITKYT’s journey began.