Since the beginning of the global Covid-19 pandemic, the “New Normal” has been touted as a concept without a universal definition. Instead, businesses, managers and the media have been echoing every attempt of defining this term trying to reassure themselves that they have found the ideal work model for the future. Over the course of the pandemic, the “New Normal” definition has become more and more fluid with every lockdown enforcement and every reopening announcement. In the first episode of ‘What the Heck?!’, Andreas and his guest Prof. Dr. Florian Kunze, head of “Konstanz Future Work Lab” and professor at the University of Constance with a research focus in digitization of the working world, discuss what they think of the term and its many meanings. Let’s Talk Business!