Do the things you do spark joy? It's much easier to get people to your team, follow your vision, and be open to change if it's joyful.

Marit Rødevand, the CEO & co-founder at Strise, in B2B SaaS CEOs.

We're talking about the importance of focusing on things that sparks joy, boosting your business with AI, the key steps in a strong enterprise sales process, Demand generation in a modern way, and much more.

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Timeline:

1:25 - Strise's elevator pitch.

1:50 - Who is Marit Rødevand?

2:40 - The background of Strise.

4:00 - 5 quick ones.

5:00 - The top ways Strise use AI.

9:00 - Top KPIs for Strise.

11:20 - Key cornerstone regarding building a strong Go-to-Market machine.

13:40 - A fun fact about Marit.

14:20 - Big business mistakes she has made.

15:40 - A topic of Marit's choice - Demand Generation.

19:30 - External question from Rickard Lönn at Streamify: "How important would you say pricing & packaging are to achieve a successful go-to-market strategy & how did you handle that at Strise?"

21:40 - Marit's view of good leadership.

25:15 - Her superpowers as a leader.

26:30 - Pitfalls as a leader.

28:50 - The top things she would tell her younger self.

29:30 - One of Marit's favourite life mottos right now.

29:45 - Where Strise will be in 5 years.

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Marit Rødevand's LinkedIn:

https://www.linkedin.com/in/rodevand/

Josef Fallesen's LinkedIn:

https://www.linkedin.com/in/joseffallesen/

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Do you want to get more booked meetings and close more deals for your sales team? Try Vaam for free on vaam.io.

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The music:

Learning - Averro, AROM, Tore P

https://open.spotify.com/track/5GOQtwi7xTnEoNqHrBOWem?si=4365c043e90e4444

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