Niclas is a senior manager digital ecosystems for global key cities at adidas. In this episode, we’re talking about his global career path, how key cities play a major role for the brand and the future of sporting goods. If you guys have any questions, feel free to connect either through Bösser, Friends or directly with Niclas. Heads up - this entire episode is in German. Please excuse the sound quality, we had to record this episode over the phone.