Ever since the advent of social media, companies have chased the elusive "viral sensation" in the hopes of boosting sales. Keith Boswell, the VP of Marketing at ADHD Online, joins Seth on the podcast to talk about the challenges in purposefully setting out to create something that will go viral on social media, and why this shouldn't be the primary goal of marketers. Hear how thinks companies should approach content for social media instead.

They also talk about the challenges involved in marketing mental health services, which people may be reluctant to seek out.