So for us, at Beams we decided early on that we want to invest almost all our resources, both time and money, into building our platform and also picking out specific community leaders. And instead of buying advertising, we wanted to give them support of helping us build a community around voice notes. Um, and I think it was the right call to make that we said, Let's give back to our hero community leaders instead of, you know, like booking advertising at this stage because also beams is a social network. So we didn't want to buy users on these anonymous advertising platforms. So So first, this made sense to build organic growth. But I I you know, I understand why some other businesses are relying on advertising to buy customers and build a funnel. But I think for us it was a no brainer to say Let's invested into the community and in product

Check out the replies and reactions on Beams.fm