In this episode, I explore the famous story of Van Halen’s “no brown M&M’s” rider—and why it was never really about the candy. That idea got me thinking about what I call the inverse of a Brown M&M: the small, intentional experiences that communicate your organization’s values from day one. I share how building a custom onboarding app for new employees changed the way I think about technology, professional learning, and school culture, and I challenge you to identify your own “inverse of a Brown M&M” as you prepare to welcome new members of your community this fall.