On this episode of Ask The Experts, Alka talks to social media and PR specialist, speaker, radio and TV host, author and publisher, Mark Stephen Pooler, about his career and entrepreneurship.
KEY TAKEAWAYS

• Having PR on your side when you’re starting a business is such a vital part of the marketing wheel. Your competitors are doing it. We live in a digital world where everyone is online and the pandemic only enhanced the power of digital media. It’s here to stay and having a strong social media and online presence and a strong reputation on SEO purposes, Google, social media, it’s so important.
• I started my journey in entrepreneurship in online marketing and then transitioned to become a public speaker. I used to share my personal story of being bullied, having a severe drug addiction, collapsing and dying of drug use and how I transformed my life. I told this story on a US radio show and they asked me back to co-host a show which had an audience of 3 million, so I fell into PR, but this is the power of being featured on a radio show. It opened-up a whole new journey of entrepreneurship for me where I became a radio presenter and started my own media outlet, which has just become a Google News approved publication. I took to PR like a duck to water and I love it.
• You need to grow and saturate Google with your articles, radio, podcasts. This proves you’re the authority in your niche, and it gives you marketing tools to share on your social media which looks impressive to your audiences. It’s different to paid advertising where you disappear off the internet after the time-period or once you stop paying for it.
• It’s important to learn skills, know what you’re doing, really make sure that you learn what you’re going into because it’s so easy in entrepreneurship to fail. Make sure you get the right advice, the right training, the right mentors and coaches, but you don’t need to shadow someone, if you’ve got the right training, determination and grit, you can achieve anything in life.

BEST MOMENTS‘Newcomers with a strong digital marketing plan can overtake people that have been going for many, many years.’
‘Getting featured in radio, podcasts, in publications, having press releases really does help to build credibility, authority and to grow profiles really quickly.’
‘Your network really is what helps you to create success.’
‘PR is not as simple as putting a dollar in and getting two out, but it builds your reputation, authority, credibility and profile, it gives you celebrity status very quickly which leads to building trust which leads to attracting clients, even down the line.’
ABOUT THE GUESTMark Stephen Pooler is the founder, media and news publisher and editor-in-chief at MSP News Global where he oversees the company’s media business and intersection with global business leaders.
He is a fun-loving and focused PR expert who helps high-profile, high-value individuals to be seen, heard and noticed, so that they can become known, globally.
Mark’s clients are often featured in major outlets, business magazines, radio, TV shows, Amazon best-selling author campaigns and specialised social media growth campaigns.
Website: https://contactmark.me/
ABOUT THE HOSTAlka Sharma is a Real Estate Investor. She has a zest for life, helping her clients gain knowledge and insights into property investing. Alka takes her time to make sure her client’s needs are met.
Alka is an accomplished, professional ballroom dancer having competed both nationally & internationally.
Alka is grateful for all her experiences that have shaped her today as a successful Entrepreneur, Real Estate investor.
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