On this episode of Ask The Experts, Alka Sharma speaks to Lica Ursu, artist, style coach, member of the International Association of Style Coaches who has designed costumes for ballet, TV and stage about style culture and what it means for you.

KEY TAKEAWAYS

• I had this idea that one day I would empower ladies and try to change their lives. We have to express more and experience more in our lives. 6-7 years ago, when I decided to continue my studying, that was the biggest transformation in my own life. It’s very important to be aligned between our soul, our personality and our purpose in life, I found my purpose through this. It’s not just about clothes, in some ways it’s a transformation from the inside out.
• We all know that what you wear can have an amazing and powerful impact on our mental states. Clothes speak about us and we like it very much! Personality is related to our soul, it can give you more energy. We need to align our clothes with our inner self and make these clothes work for us.
• Style coaching is a combination between fashion and style and life-coaching for personal development. In one holistic vision they take care of all aspects of your life. In some way it helps and empowers women to be more aware of their life, their experience of life.
• When you wear flattering colours you feel great, beautiful, healthy and younger. Because you are in harmony with your soul you have more authentic power. People generally look in shops and they think that the solution lies within the shop, but the solution is always within yourself.

BEST MOMENTS

‘Dressing with style comes from knowing yourself, it’s about having the confidence to express yourself.’
‘When you do something for the soul you feel great.’
‘Colours don’t normally change our physical appearance, but can affect our mental state. Colour can bring you more power, confidence, physical energy, vitality and awareness (yellow), stimulate your imagination (blue) and bring more balance in your mind (green) because it stimulates both sides of your subconscious mind.’
‘Understanding the personality of a client gives the designer an understanding of the environment of style they need to create for them. It’s the same for a style coach.’

ABOUT THE GUEST

Lica Ursu is an artist and founder of Style Coaching Relooking Développement Personnel in Casablanca: “I was born in Romania and now I live in Casablanca Morocco. I had a Master's degree in Fine Arts. My previous experience as a costume designer for ballet and stage designer gave me the chance to enjoy the style coaching. Also university teacher of Art History and History of Style. Creative, optimist and enjoying huge challenge.

The holistic vision of style coaching inspires me, because I take care of the whole person and at the same time help clients to express their own personal style. My passion for style coaching helped me to become more aware of my human being potential and to know myself better prerequisites for being able to help other people. That is why I tried to help people in my own way. Art can model and open hearts. For me style coaching is one form of art like drawing, painting and sculpture similar with cut, colour and volume on the human body.

Clients can benefit from my artistic experience in different fields, my capacity to see beauty everywhere and the encouragement to live their dreams. I am very proud of my family and career for which I have always given a lot of passion and love. My creativity and ability to help clients and to stay focused on moving toward their goals. My ambition is to bring stars to your dreams! You should never give up, no matter how hard the situation is. Always believe that something wonderful is going to happen.

Instagram: @ursu.lica

ABOUT THE HOST

Alka Sharma is a Real Estate Investor. She has a zest for life, helping her clients gain knowledge and insights into property investing. Alka takes her time to make sure her client’s needs are met.

Alka is an accomplished, professional ballroom dancer having competed both nationally & internationally.

Alka is grateful for all her experiences that have shaped her today as a successful Entrepreneur, Real Estate investor.

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