Iztok Franko is the founder of Diggintravel and host of the Diggintravel podcast. Recently, the company released their Airline Digital Optimization Yearbook so we asked Iztok to talk to us about what this means and why it is important for airlines to implement a digitalization model that succeeds. Get your 2023 Airline Digital Optimization Yearbook now: https://diggintravel.com/ebooks/2023-airline-digital-optimization-yearbook#transform #digital #experimentation Website & SocialWebsite: https://www.branchspace.com/LinkedIn: https://www.linkedin.com/company/branchspace-digital-reinvented/Twitter: https://twitter.com/branchspaceInstagram: https://www.instagram.com/branchspace_digital_reinvented/Facebook: https://www.facebook.com/profile.php?id=100081431809978Future Picks Podcast on YouTube: https://youtu.be/jvWVg5PRoAMArticles Offer & Order Management: how to be ready for customer-centric airline distribution: https://www.branchspace.com/blog/offer-order-management-how-to-be-ready-for-customer-centric-airline-distributionLessons in Airline UX/UI: how to design a customer-centric experience: https://www.branchspace.com/blog/lessons-in-airline-ux-ui-how-to-design-a-customer-centric-experienceHow Air Malta is reinventing its digital experience in airline retail: https://www.branchspace.com/blog/how-air-malta-is-reinventing-their-digital-experienceHow Air Malta is reinventing its digital experience in airline retail - Part 2: https://www.branchspace.com/blog/how-air-malta-is-reinventing-its-digital-experience-part-2Timestamps00:00 Intro00:39 Conversation with Iztok01:22 Diggintravel's Yearbook03:46 The digital optimization model06:07 The evolution of digitalization in the airline industry08:14 Surprising results from the Yearbook10:22 The focus of investment in Internet Booking Engines12:16 A good implementation of digital optimization14:16 Main challenges airlines face15:56 The technology that will impact the airline industry 19:33 We asked ChatGPT to explain Offer and Order Management19:53 The impact of the Yearbook21:45 Recommendations 25:05 The Diggintravel Podcast