In this conversation you’ll hear:

· All about how branding takes messaging, tone of voice, values and ethos into consideration.

· About building a brand.

· How building rapport and favourability within the market can be tough, but is the ultimate goal.

· Differentiating yourself within a market and positioning your brand in your market.

· A discussion on whether good product + bad marketing = failure, bad product + good marketing= success?

· All about brand identity and defining it.

· A discussion on whether brands get lucky with branding – as regards recognition.

· How colours effect our emotions – and how to choose brand colours.

· The designing a logo process, how a different one can help to stand out visually, from competitors.

· How consistency is super-effective.

· About aims, goals and objectives when it comes to branding.

· How leveraging storytelling – creates brand loyalty.

· About creating content and graphics through a brand guideline document – and ensuring everyone is on the same page.

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