In today's episode, we have a special guest, Jill Dewes, from the award-winning creative agency, Daughter Creative. Join us as Jill shares her inspiring story about leading with empathy.

Enjoy the episode, as Milena and Jill discuss the challenges and successes Jill has faced while building her agency Daughter Creative. From the importance of finding the right talent, especially during the post-pandemic hiring struggle. to Jill's valuable insights on hiring practices and the need for diversity of perspectives in a team. They also delve into the power of branding and how it can transform a company's image and impact.

If you're an entrepreneur looking to start or refresh your business, this episode offers a powerful tip: always identify the problem your brand is solving for people. Understanding the purpose of your brand and its impact on customers' lives is key to creating an empathetic and effective brand story.

Click the stamps below to enjoy our discussion and insights on:

00:00 Welcome

00:20 Becoming one of the Best

00:52 A Great Honor

02:37 About Daughter Creative

03:33 The Process

06:18 Challenge Culture

07:52 Values Alignment

08:54 Business Going Forward

10:34 Helping Companies Rebrand

11:40 Takeaway Tip

12:45 Thank You Jill

13:05 Contact Daughter Creative

13:30 Sponsor Thank You

About our Guest: Jill is the Partner & Director of Business Development with Daughter Creative. With over 25 years of experience in advertising and digital design, she has become known as the strategically smart, marketing savvy ‘suit who loves the creative process’.

Connect with Jill on LinkedIn: https://www.linkedin.com/in/jilldewes or on the website: http://daughtercreative.com/

WeDoPayItForward #EmpatheticLeadership #TeamBuilding #InspiringWomen #womenleaders #entrepreneurs #yycbusiness #strategy #rebranding

Sponsored by BrightWire Leadership (Christine Dagenais)

Thank you to our sponsor Christine Dagenais of BrightWire Leadership for Paying It Forward and supporting women leaders and entrepreneurs.

To be our Next Guest on WEDO Pay it Forward at YYC Business please follow this link https://form.123formbuilder.com/6233829/form

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About Milena and WEDO Pay It Forward: Milena is the sole owner and CEO of Nexus Exhibits and a passionate ambassador for entrepreneurship. She is the Canada Ambassador of Women’s Entrepreneurship Day, a volunteer grassroots movement in support of women in business globally to alleviate poverty. Milena’s commitment and passion for this cause is constantly in focus as she helps lead and inspire other women leaders and business owners.

Connect with her at LinkedIn: https://www.linkedin.com/in/milenaradakovic/

Website: https://yyccalgarybusiness.ca/

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LinkedIn: https://www.linkedin.com/company/yyccalgarybusiness/

Twitter: https://twitter.com/BusinessYyc

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TikTok: https://tiktok.com/@yycbusiness/

Filmed and edited by ENTA Solutions

https://www.entasolutions.org

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