We suffer from data obesity, yet we have very few insights to show for it.

In this episode, Marisa interviews Arthur Goldstuck, a respected, award-winning technology commentator, author, and founder of World Wide Worx (a research house). Arthur is also the editor-in-chief of Gadget Magazine. This is a candid conversation about the roots of digital change, the data-driven world, and how emerging technologies can help us embrace the pivotal axis of our modern world.

They discuss the following:

• The age of cognification of objects and gadgets and the importance of accessing data, tracking and interpreting data.

• The state of data regulation and transparency. Does the lack thereof have an impact on the behaviour of consumers?

• As objects become more cognified, it will result in a rise in data obesity. How important is the processing of that data to extract value for clients and their consumers, and protect the data?

About our host:

Marisa is the CMO for Dimension Data in Middle East & Africa. Prior to that, she held numerous global roles including the Senior Vice President of Brand for NTT Ltd and Senior Group Director of Brand for Dimension Data. A globally recognized marketing dynamo, Marisa has built a reputation for creating and managing marketing programs that consistently outperform industry and organization benchmarks for reach, reputation, and revenue creation. A firm believer that marketing is all about creating tangible value, Marisa’s illustrious career has seen her win multiple international marketing awards and accolades.