This Tuesday we are covering 5 MUST's to optimize in order to get the most return on your marketing campaign. We will be discussing a few things that have been covered, but a few more details to consider when creating your next strategy.

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Now we’re going to go over 5 MUST’s to get better ROI from your campaigns

1. Cut your losses

2. If you just take this away, then you will likely be much better off.

3. Before we talked about, you never know for sure until you TEST
4. But once you TEST a modest amount, and see little to no results, STOP that and archive it.

Even worse, that it was good for the first week >> then loses you money for 6 weeks after

• it can happen, don’t be afraid to cut something that seemed good at first, but is doing bad

• RESEARCH RESEARCH RESEARCH

This might get annoying but it is crucial to give REAL value, know your people

• You can do tests, quizzes, polls, giveaways (relevant to your field), questionnaires, lead magnets
• Side note: be mindful of your giveaways. If you give away an ipad, they’ll likely be anybodies not your desired clients

• Figure out as much as you can about your ideal customer

• TEST TEST TEST

• If your whole team thinks idea 1 is good and you think it’s bad, TRY IT for a limited time for a limited budget it might turn out great

• Start small with your budget on unique ideas, you can always scale it up if it goes great

• Creative is the variable

• the ad creative is the thing that will resonate or not with the viewer, especially when direct to consumer

• When it comes to creative if you create something unique and moving enough you can get thousands of people to notice your brand

• If you have the budget do leverage micro-influencers, hire them for creative and get them to promote it on their channels of influence

• Great tagging and follow up

• Tagging is the concept of having your Google tags, Facebook pixel and other social media tracking details done correctly

• Create content and messaging that is valuable according to what they’ve engaged with in the past
• Follow up with individuals that have seen you once or twice and have engaged slightly, keep tapping on them, because they’re engaging with you for a reason

If you keep these key points in mind, your next campaign will improve in it’s effectiveness and will very likely save you money, time and effort.

We know these strategies sound great, but they take some time and expertise putting together.

We specialize in Video Sales Funnels, creating video content to educate, follow up, and sell your services 24/7. If you would like to learn more email us at strategy@vocarstudios.com or contact us on any of the social media channels.

Have a good day.