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A blog is the best way to create custom content for your current and future customers. Chapter one of this book looks at how a blog can help your business, how to find good examples of business blogs, and how to decide what kind of content your blog should feature. Chapter two examines the platform options for blogging, how often you should post content, and the best ways to get your content to an audience. Chapter three tells you how to come up with content ideas, stick to a posting schedule, and earn some money through your blog. Whether you are thinking of starting a blog or want to grow an existing one, this guide will teach you all you need to know.

What is your most important source of customer interaction? For many businesses, it’s their blog. If your business does not have a blog yet, you’re missing out on a crucial stream of new customers, as well as increased revenue from existing customers. Let’s look at a few statistics:

● Nearly 20 million people have blogs, taking up 23% of all internet usage.

● 81% of U.S. online consumers trust information and advice from blogs.

● 61% have made a purchase based on a blog recommendation.

● Small businesses that blog get 126% more lead growth, and B2B marketers who blog get 67% more lead growth than those who do not.

Whether your company is brand new or becoming established in the industry, a blog is an excellent resource. The sooner you set it up, the more time it will have to build credibility and an audience. A blog allows you to craft your brand’s voice, improve SEO and reach more people by giving you content to share on social media.

By using your blog regularly, you can create timely and relevant posts and build a reputation as an industry thought leader. Blogs are easy to use and completely customizable, so you can create one that perfectly suits your business’ needs.

Blogging is not something you need to figure out on your own. Because of the popularity of the platform, there are millions of blogs that you can read and draw inspiration from when creating your content. It might feel like a fine line between being inspired and stealing, but the key is to learn from the writing style and come up with your own stuff, not copy the content topics word for word. Just reading other business’ blogs will improve your understanding of blogging, and you’ll learn what does and doesn’t work over time.

The best way to find helpful blogs is to think about why you’re looking for them. If you need to learn more about developing a tone of voice, search for leading business blogs. If you want to see what blogging is like in your industry, search for industry leaders. If you want to figure out what kind of blogging you should be producing at this point in your company, search for your competitors’ blogs. You will find that one blog will lead to another and pretty soon, you’ll have a whole list of blogs you can read and use to inspire your content.

Deciding what kind of blog, you want to create can be difficult for a lot of people starting out. They wonder what topics they should and should not write about, how broad or narrow they should be in terms of their niche, and how they should form the voice of their brand. The best way to figure out all these things is to look at your target audience. You may think that what you blog about should be decided by your product, but it should be decided by your customers.

Look at your target audience and the kind of blog posts they are reading within your industry. Are they looking for product recommendations? Are they reading about current trends in your industry? When you learn what is being read, you will learn what kind of content will drive traffic to your site. You can use tools like BuzzSumo and Alltop to discover the kind of topics that are doing well in your industry.

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