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Regardless of which method of lead generation you focus on, your business will need a host of tools to generate leads. For email list building, you will require a minimum of two tools: an autoresponder and a landing page builder. Your autoresponder will be the platform where your email list is sent, stored, and communicated with. Your landing page builder, on the other hand, will be where you place your opt-in forms and collect your leads.
Popular autoresponders include:
GetResponse
Aweber
SendReach
Constant Contact
Active Campaign
MailChimp
Popular landing page builders include:
InstaPage
LeadPages
OptimizePress
InstaBuilder
Thrive Themes
For businesses that require more robust lead generation data, this can usually be done with the above-mentioned autoresponders and landing page builders. However, for more flexible and wide-ranging forms, a business might find that a service like FormSite.com, Wufoo, or Formstack will fill their needs better.
There are a variety of potential tools for SMS list building including:
TextDeliver
Twilio
Trumpia
Push-notifications can be accomplished with multiple tools including:
PushCrew
Push Connect Notify
OneSignal
Retargeting can be accomplished via various platforms such as:
Google AdWords
AdRoll
Perfect Audience
Finally, social media marketing can easily be done via the various social platforms themselves. However, many marketers prefer to rely on social media management tools such as:
HootSuite
OnlyWire
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