Ezio Bondi and Matt DuPerrouzel are the Founders of arte*.

arte* offers innovative, consciously-sourced, fresh and creative salad kits. They keep the environment front-of-mind and support local farms and producers, making every meal both a feel-good and a win-win.

Takeaways

• Bondi Produce started as a family business and has grown to become Ontario's largest food service provider.
• How Bondi has created the platform to launch arte*.
• The logistics of delivering perishable produce.
• The brand arte* focuses on chef-driven salad kits made with locally grown produce.
• Building relationships with retailers to get more shelf space.
• How to get feedback from customers in a retailer-driven space.
• Leveraging social.
• Bootstrapping arte*.
• How they create and launch new flavours.

Chapters

00:00 The Story of Bondi Produce

02:49 Toronto New Food Co.

05:01 Chef-Driven Salad Kits

07:24 Building Relationships with Retailers

11:42 Leveraging Social Media and Content Creators

12:56 Self-Funding and Continuous Improvement

Keywords

Bondi Produce, family business, Ontario's largest food service provider, logistics, perishable produce, Toronto New Food Co., value-added solutions, slicing and dicing produce, meal kits, Art, chef-driven salad kits, locally grown produce, relationships with retailers, social media, collaborations, investment, new flavors, support system