Episode description:

Executive editor Alicia Kelso talks about the new KFC wraps.

Key take-aways:

• KFC's wraps are a way to reach Gen Z
• Embracing boneless chicken for younger consumers
• KFC's sister brand Pizza Hut is reaping the rewards of aiming for a younger consumer

Links

• https://www.nrn.com/quick-service/kfc-launching-wraps-attract-younger-consumers
• https://www.nrn.com/quick-service/taco-bell-s-breakfast-drives-strong-q4-results