Episode description:
Executive editor Alicia Kelso talks about Jersey Mike's impact on the industry.
Key take-aways:
- Jersey Mike's is investing in celebrity for the first time
- The chain wants to become America's sandwich shop
- National ad campaigns didn't start until 2014
Links
- https://www.nrn.com/marketing/how-jersey-mike-s-marketing-strategy-evolved-include-danny-devito