Episode description:

Alicia Kelso talks about IHOP's new menu launch.

Key take-aways:

• IHOP has played around with menu items since IHOb
• The brand has introduced new dayparts
• All the new items are based on customer feedback and research

Links

• https://www.nrn.com/menu/ihop-s-largest-menu-evolution-ever-comes-after-years-guest-research