In this episode I discuss the last two layers of Maslow's hierarchy (esteem needs and self-actualization needs), come up with some new value propositions, and explain what I think would happen to your business if you try to build value propositions across all layers of Maslow's hierarchy.

Music:

Title: Keeping Cool
Author: HoliznaCC0
Source: https://freemusicarchive.org/music/holiznacc0/busted-guitar-lofi-edit/keeping-cool/
License: CC0 1.0 | https://creativecommons.org/publicdomain/zero/1.0/

Title: August (Summer Nights)
Author: Kai Engel
Source: https://freemusicarchive.org/music/Kai_Engel/Chapter_Three__Warm
License: CC BY-NC 4.0 | https://creativecommons.org/licenses/by-nc/4.0/

Title: Thunderstorm (Pon VIII)
Author: Kai Engel
Source: https://freemusicarchive.org/music/Kai_Engel/Chapter_Four__Fall
License: CC BY-NC 4.0 | https://creativecommons.org/licenses/by-nc/4.0/