In today’s episode Jason interviews Loren Duke, Loren is the founder and CEO of Duke Aviation, a private aircraft management company funded in 2012 that focuses on transparency, safety with a top-tier staff & crew, also providing the expertise and personal touch required to ensure the experience of owning an aircraft is enjoyable and luxurious both on the ground and in the sky. Loren got his pilot license before getting his driver’s license, ever since, he’s been passionate about airplanes and creating an experience, brand and a culture around private aircraft management.

Loren and Jason discuss the difficulties and challenges of the aircraft industry as a young pilot, overcoming fear of failure and why it’s important to avoid analysis paralysis when creating a business from scratch. Loren also expands on how he leveraged the knowledge and experience of mentors when creating his own company. Lastly, Loren describes the culture he’s curated for his pilots and staff and how it affects the client’s experience when flying their private jet.

On this episode:

• How Loren at a young age got started in the private aircraft industry and faced the reality and challenges of the business.
• The different cultures when working for big airlines vs private companies.
• How Loren overcame fear of failure to build his own company from zero.
• The importance of mentors and their experience when Loren built Duke Aviation
• How Loren creates a luxury and unforgettable experience for his clients
• Duke Aviation’s culture and brand foundations

Key takeaways:

1. Challenges in life will push you towards hard work to overcome them
2. Business plans are not predictable, be able to pivot as things change
3. Don’t pretend to know everything about a business before starting it
4. Company environment is key as employees project it onto the client
5. Accountability is what makes or breaks a company

Tweetable Quotes:

“I will never be this broke again, I’m gonna do whatever I have to do to get out of this hole ” - Loren Duke

“Success is when you can take a dream and transition it into a goal” - Loren Duke

Connect with Loren:

Visit: https://dukeaviation.com/

Follow on Instagram: @dukeaviation

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