Guest episode with Jerrel Arkes from the Inbound4cast.
In this episode Riaz Kanani talks with Jerrel Arkes about the dark funnel.
What is the dark funnel?
What is dark social?
What can and can't you measure?
What does this mean for B2B attribution?
What is intent data and how can you use it?
Watch more episodes of the Inbound4cast here: https://inbound4cast.com
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