Companies with a dedicated sales development team create 8x more conversations. And when optimised, companies converted these leads/accounts at 40%

But in uncertain times, but how do you ensure those teams are continuing to working optimally?

Hosted by Riaz Kanani, Founder/CEO at Radiate B2B, the other panelists are:

• Lily Bridgwood, Head of Business Development at Paddle
• Tom Castley, Interim CRO at Hook and former VP EMEA at Outreach

We will be focusing on:

• The changing environment and its impact

• The importance of a qualified account/lead definition

• Organising your sales development team

• How do you measure and reward success?

• What to think about in uncertain times?