Stop Scrolling, Start Scaling Podcast

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In your business, marketing is the department that changes the fastest. That means the marketing strategy that worked six months ago is already outdated. So what can you do about it? In this episode, Emma breaks down three major shifts Ninety Five Media made during Q2 of 2026 to adapt to a faster, more unpredictable marketing landscape. These changes offer a practical framework for creating more relevant content, making stronger decisions, and using your team's time more effectively. You'll learn why content calendars should be treated as living documents while your strategy stays firmly connected to your goals. Emma also explains why reporting more numbers does not necessarily create more value. Instead, it's about adding context, insight, and clear next steps to make marketing data far more actionable. Whether you lead a marketing team or manage your own content, these lessons will help you identify outdated processes, move faster, and combine proven marketing strategy with new technology.

Listen in as Emma explains:

Why you need to leave room in your content calendar to adapt
How context turns data into actionable business insights
Why you should use AI to create capacity for your team, not replace expertise

And much, much more!

🔗Links & Resources:

Ever wished you had the Ninety Five Media team in your back pocket? Now you can, with 95 AI! This tool will give you the strategy, content ideas, and next steps to take with your marketing - anytime, anywhere. Get access today:

https://courses.ninetyfivemedia.co/95-ai

Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint

Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

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Your customers aren't just using Google to find you anymore. They are now search on social media platforms like Instagram, TikTok, LinkedIn, YouTube, Pinterest, as well as on AI. Because of this, you can no longer rely on traditional SEO alone for brand visibility. In this episode, Emma breaks down how search behavior has changed and what that means for your content strategy. You'll learn the difference between SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO), as well as how social media has become one of your brand's most valuable search assets, and how AI determines which businesses it recommends. If you've been creating content just for entertainment or today's algorithm, this episode will challenge you to think bigger. Join Emma as she covers practical ways to optimize your content so it continues working long after you hit publish.

Listen in as Emma explains:

Why AI and social media are replacing traditional search behavior
The difference between SEO, AEO, and GEO
How to keep your content discoverable long after publishing

And much, much more!

🔗Links & Resources:

Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

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Starting a business is hard, but growing one without a social media strategy is even harder. In this episode, Emma answers the question: What would I do on social media if I were launching a brand today? She digs into the steps she'd follow to build visibility, attract the right audience, and create sustainable growth on social media - giving you the answers to the test! From posting consistently and documenting your journey to batching content, choosing the right platforms, and knowing what to outsource first, every recommendation is designed to help new businesses build momentum without burning out. You'll also learn why testing is more valuable than perfection, how social media and email marketing work together to create long-term growth, and why building owned marketing assets from day one is an essential investment. Whether you're launching your first business, rebrand, or expanding into a new market, this episode highlights the importance of building a social media presence that supports sustainable business growth.

Listen in as Emma explains:

Why consistent daily content is the key to new business growth
How documenting your journey builds trust and community
Why batching content and strategic outsourcing prevent founder burnout

And much, much more!

🔗Links & Resources:

https://courses.ninetyfivemedia.co/95-ai

Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

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The biggest wins from social media often have nothing to do with your latest post generating a sale. Many brands evaluate their content based solely on immediate revenue, but the true ROI happens long before someone becomes a customer. A strong social media presence builds familiarity, credibility, and trust, leading to opportunities that can't always be measured in a single analytics report. In this episode, Emma explores how consistent, strategic content becomes the foundation for modern networking, attracting partnerships, PR opportunities, and meaningful business relationships. You'll learn why brands, collaborators, and potential clients are constantly evaluating your online presence, and how your content can open doors (even when you're offline). This episode highlights the importance of pairing great content with intentional outbound engagement to accelerate relationship building and create opportunities. Whether your goal is growing your audience, landing brand collaborations, securing media coverage, or shortening your sales cycle, this episode will help you rethink the true ROI of your social media marketing.

Listen in as Emma explains:

Why social media is today's most powerful networking tool for brands
How consistent content attracts partnerships and business opportunities
How social media builds credibility that leads to PR and long-term growth

And much, much more!

🔗Links & Resources:

Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

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Your marketing team was never meant to be a never-ending content machine. In this episode, Emma discusses a major problem facing most modern marketing departments: confusing content production with true marketing strategy. While reels, graphics, captions, and campaigns all matter, constant execution without strategy leaves teams reactive and overwhelmed. You'll learn how to identify whether your team is stuck in content production mode, including signs like measuring success by output, lacking time to think strategically, treating every request as urgent, and constantly asking what to post next. This episode also introduces the Ninety Media Method, a four-part framework built around goals, strategy, execution, and data. Instead of letting content creation carry the full weight of your marketing, this conversation will help you reframe content as one tool within a larger strategy.

Listen in as Emma explains:

Why content production alone is not the same as marketing
How to recognize when your team is stuck in execution mode
How data helps refine your marketing instead of relying on opinions

And much, much more!

🔗Links & Resources:

Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

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If you're a founder who has been trying to do everything, you're not alone, and it doesn't have to stay that way. In this episode, you'll go behind the scenes of a Ninety Five Media client journey to learn how strategic marketing transformed not only the brand's social media presence but their entire business. This case study highlights how one small business used social media strategy, weekly email marketing, consistent brand messaging, and quarterly content creation to grow from 15,000 to more than 30,000 followers and generate massive new business opportunities. You'll also learn about the power of outsourcing and the impact of having integrated marketing rather than chasing quick wins. This episode offers a practical look at how consistent systems create compounding business results over time, and they can for you too.

Listen in as Emma explains:

How outsourcing creates space for founders to scale strategically
Why social media works best within a multi-channel marketing strategy
How strategic marketing creates opportunities far beyond follower growth

And much, much more!

🔗Links & Resources:

Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

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What if the post you almost didn't publish ended up making you more money than your viral reel ever could? In this episode, Emma challenges one of the biggest misconceptions in social media marketing: that more views automatically means more sales. Viral content is great for visibility, but attention alone doesn't generate revenue. Sustainable growth comes from creating content that builds trust, attracts the right audience, and inspires action. You'll learn the critical difference between vanity metrics and conversion metrics, why entertaining content serves a different purpose than sales-focused content, and how to evaluate whether your marketing is actually moving people closer to becoming customers. If you've ever wondered why high-performing content isn't translating into sales, this conversation will help you build long-term success and create a marketing strategy that prioritizes meaningful results over reactions.

Listen in as Emma explains:

Why conversion metrics matter more than views or followers
The three questions every business should ask before publishing content
How to create a social media strategy focused on long-term growth

And much, much more!

🔗Links & Resources:

Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

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You don't need to be a content creator to create great content. Often, business leaders think it's camera presence that's holding them back. In reality, it comes down to how you tell your story and who is helping you do it. In this episode, Emma walks through the process behind a Ninety Five Media content shoot. She unpacks the impact of having the right social content on hand, how to get the most out of your footage, and what comes after your content is captured. If you want more time and consistent results, having a partner to help you handle everything from scripting to shooting and posting will give you the ability to focus on scaling your company. If you're looking to see real results from your social media content, tune into this episode to get a first-hand look at how a successful content shoot can boost your entire strategy.

Listen in as Emma explains:

What Most Leaders Get Wrong About Content Creation
How You Can Benefit from a Social-First Team
What's the Real Impact of a Social Media Management Service

And much, much more!

🔗Links & Resources:

Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

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Your customers don't actually buy offers, they buy outcomes. Ignoring this fact can result in your content missing the mark. In this episode, Emma shares the most important question your audience is wondering with every piece of content they consume: "What's in it for me?". She explains why consumers focus more on identity than features and the importance of "Life ROI". You'll also learn the common pitfalls for founder-led brands and what Ninety Five Media assesses for every new client to help them boost their engagement and improve their conversions.

Listen in as Emma explains:

What Your Consumers Really Care About
How to Create Content that Converts
What Your Audience Wonders with Every Piece of Content

And much, much more!

🔗Links & Resources:

Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

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July is bringing some big changes to the most popular social platforms. Pinterest, Amazon, Meta, LinkedIn, and TikTok are each unveiling features and updates that will impact your content creation experience. In this episode, Emma sheds light on this exciting industry news, coupled with insights and perspectives to guide you through them. From partnerships that will boost revenue opportunities to the ups and downs of AI, you'll get a first look at five key changes that are coming down the line. You'll also learn how collaborators, in-app editing, and an emphasis on human-first content can boost your marketing efforts. Whether you're active on every platform or dipping a toe into new areas, now's the time to listen in and leverage the upcoming innovations.

Listen in as Emma explains:

New Partners for Platforms and Creators
What's Happening with AI
Why Personality Is Still the Biggest Competitive Advantage

And much, much more!

🔗Links & Resources:

Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

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Positioning your brand as premium takes more than just the price tag. Many businesses want the status and clientele of a premium brand, but don't know what it takes to build that presence publicly on social media. In this episode, Emma explains the key factors in creating a strong, cohesive identity for your brand. She unpacks the role that your social media content and online presence play in projecting a premium presence . You'll also learn the importance of showing your prospects your process so they know how you generate your results. For any brand focused on both having a premium brand and having an online identity that looks the part, this episode is packed with insights to help hit your goals.

Listen in as Emma explains:

Why Consistency is Key for Premium Brands
How to Use Testimonials for Bigger Impacts
Why You Need to Let Your Audience in on Your Process

And much, much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Get The Marketing Growth Blueprint

If you need a better way to get your marketing strategy on track, we're here to help. Turn social media into a growth engine for your business. https://courses.ninetyfivemedia.co/marketing-growth-blueprint

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

FREE AUDIT

What if I told you your content isn't converting, your audience isn't engaging, and it feels like too much work - not because you're failing, but because your social media needs a check-up?

Take our FREE Social Media Health Check today to:

✅ See where your social media stands today

✅ Identify your growth stage

✅ Discover the next step to level up your results

Just because you haven't seen results yet doesn't mean it has to stay that way. We're here to help. Ready to find out how you're doing? Take our free Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check

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If you set your marketing goals in January, it's the perfect time of the year to reevaluate them. Your marketing data will tell you exactly what to do as long as you know where to look. In this episode, Emma shares the three questions every company should ask themselves when it comes to their marketing strategy. She breaks down the importance of data in decision-making and how the Ninety Five Media Method will help you define goals, move into strategy and execution, and then evaluate. You'll also learn how to determine whether your original goals still align with your business and recognize which strategies are worth your investment. So if you're looking to take stock of your strategy at the mid-year mark, this episode will guide you through the four-step process that can get you there.

Listen in as Emma explains:

Why You Need to Look at the Right Numbers
How to Set and Assess Your Goals Over the Year
Why Doubling Down on What Works Always Wins

And much, much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Get The Marketing Growth Blueprint

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

FREE AUDIT

What if I told you your content isn't converting, your audience isn't engaging, and it feels like too much work - not because you're failing, but because your social media needs a check-up?

Take our FREE Social Media Health Check today to:

✅ See where your social media stands today

✅ Identify your growth stage

✅ Discover the next step to level up your results

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Hiring a marketing agency should be the start of a partnership that accelerates growth. But to make the most out of this partnership, there are a few things you should know. In this episode, Emma uses her decade of experience running Ninety Five Media to share the common mistakes and struggle points she's seen so you can proactively avoid them. She covers the solutions to these problems and explains how to optimize the relationship you're building. Whether it's expecting business knowledge to transfer instantly or assuming social media can solve deeper operational issues, this episode will unpack the missteps that impact results. You'll also learn why patience, consistency, and trust are critical to a strong return on investment. So if you're considering hiring a marketing agency or already working with one, this episode will help you avoid roadblocks and create the conditions necessary for massive success.

Listen in as Emma explains:

Why Clear Context is Essential for Success
How Realistic Expectations Influence Results
Why Trust Improves Your Return on Investment and Your Results

And much, much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

FREE AUDIT

What if I told you your content isn't converting, your audience isn't engaging, and it feels like too much work - not because you're failing, but because your social media needs a check-up?

Take our FREE Social Media Health Check today to:

✅ See where your social media stands today

✅ Identify your growth stage

✅ Discover the next step to level up your results

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The social media trend cycle has always moved fast. In 2026, it's moving faster than ever. In this episode, Emma dives into the trends that are dying fast and what you need to know to stay ahead of them today. You'll learn why audiences crave realness and why you need to rethink how you create, schedule, and distribute social media content moving forward. She unpacks the do's and don'ts of engaging AI-generated content, and explains how Ninety Five Media uses AI to help brands see great results. Emma breaks down the 3 common content trends that are not only outdated, but dying off entirely. This episode offers practical insights into what makes an effective content marketing strategy in today's landscape, and how to keep your content packed with personality, even when incorporating AI into your workflows.

Listen in as Emma explains:

Why You Need a Human-AI Balance in Your Content
How Trends And Trending Content Have Reshaped Social Media
Why You Need Room for Relevance in Your Content Strategy

And much, much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Get Access to 95 AI:

https://courses.ninetyfivemedia.co/95-ai

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

FREE AUDIT

What if I told you your content isn't converting, your audience isn't engaging, and it feels like too much work - not because you're failing, but because your social media needs a check-up?

Take our FREE Social Media Health Check today to:

✅ See where your social media stands today

✅ Identify your growth stage

✅ Discover the next step to level up your results

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What if the biggest reason your marketing isn't working has nothing to do with your content quality and everything to do with your consistency? In this episode, Emma shares a behind-the-scenes look into a Client case study featuring a brand who has worked with Ninety Five Media for 3.5 years. She shares the significant growth in reach, engagement, and audience size they've experienced thanks to their partnership with Ninety Five Media and how these wins have impacted their brand growth as a whole. Emma breaks down the exact initiatives that drove results, including creating a UGC engine, prioritizing video content, and layering paid media on top of a strong organic foundation. This episode offers practical insights into building a marketing strategy that compounds over time, strengthens trust with your audience, and creates meaningful business growth beyond vanity metrics.

Listen in as Emma explains:

Why virality is not the goal when it comes to social media strategy
How user-generated content builds trust while building your audience
Why video will always dramatically increase your reach and opportunities

And much, much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

FREE AUDIT

What if I told you your content isn't converting, your audience isn't engaging, and it feels like too much work - not because you're failing, but because your social media needs a check-up?

Take our FREE Social Media Health Check today to:

✅ See where your social media stands today

✅ Identify your growth stage

✅ Discover the next step to level up your results

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In a world flooded with AI-generated content, authenticity has become one of the most valuable forms of brand currency. In this episode, Emma sits down with Dallas-based product and lifestyle photographer Ash Gerleman to unpack why professional photography matters more than ever in today's marketing landscape. From trust and legitimacy to emotional connection and brand positioning, this conversation explores how strategic visuals shape the way customers perceive your business long before they ever buy. Ash shares how her background in advertising transformed the way she approaches photography, why brands need more than "pretty photos," and how authentic visual storytelling creates a stronger, more cohesive marketing ecosystem. Their conversation also touches on the rise of AI-generated imagery, the growing consumer fatigue surrounding artificial content, and why real photography is quickly becoming a competitive advantage for brands that want to stand out. Plus, Emma and Ash discuss how to partner effectively with a photographer, plan intentional content shoots, and create visuals that work across social media, websites, ads, and beyond.

Listen in as Emma explains:

Why authentic photography is becoming more valuable in the age of AI
How strategic visuals build trust and strengthen brand perception
What brands should prepare before partnering with a photographer

And much, much more!

Connect with Ash:

Website: www.ashgerlcreative.com

Instagram: instagram.com/ash_gerl

LinkedIn: linkedin.com/in/ashleighgerleman

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

FREE AUDIT

What if I told you your content isn't converting, your audience isn't engaging, and it feels like too much work - not because you're failing, but because your social media needs a check-up?

Take our FREE Social Media Health Check today to:

✅ See where your social media stands today

✅ Identify your growth stage

✅ Discover the next step to level up your results

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Your audience changes with the seasons, and your marketing should too. In this episode, Emma breaks down the biggest Q2 marketing shifts that brands need to pay attention to as audiences move from winter routines into spring and summer lifestyles. From spending habits centered around experiences to shorter attention spans and increased visibility online, Q2 creates a completely different environment for content consumption and purchasing decisions. This episode explores how brands can create messaging that feels more emotionally relevant during this season by positioning products and services as part of the lifestyle people already want to live. Emma also dives into the importance of confidence-driven marketing, stronger hooks, shorter-form content, and showing proof that your offer actually works in real life. You'll hear why mid-year reflection creates a unique opportunity for brands to help audiences recalibrate their goals, plus how even businesses with outdated or inconsistent marketing can dramatically turn things around with the right strategy.

Listen in as Emma explains:

Why Q2 marketing should align with seasonal lifestyle and spending shifts
How confidence, visibility, and identity influence audience buying behavior
Why shorter videos and stronger hooks matter more during spring and summer

And so much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

FREE AUDIT

What if I told you your content isn't converting, your audience isn't engaging, and it feels like too much work - not because you're failing, but because your social media needs a check-up?

Take our FREE Social Media Health Check today to:

✅ See where your social media stands today

✅ Identify your growth stage

✅ Discover the next step to level up your results

View Details

Ignoring your marketing might feel easier in the moment, but it's one of the fastest ways to lose opportunities without even realizing it. In this episode, you will learn about the hidden cost of avoidance and why outdated or inconsistent marketing can actively work against your business. Through real examples and clear data, this conversation reframes marketing as a responsibility, rather than an optional task. Because whether you're actively showing up or not, your audience is still forming opinions based on what they find. And in today's landscape, social media is often the first place they look. This episode also challenges the belief that doing nothing is neutral. It's a decision that shapes how your brand is perceived, who reaches out, and who walks away. Instead, Emma introduces a more powerful mindset, one rooted in ownership, clarity, and intentional visibility. If your marketing has felt inconsistent, overwhelming, or easy to push aside, this episode will help you rethink your role, take back control, and start showing up in a way that actually supports your growth.

Listen in as Emma explains:

Why ignoring your marketing actively damages brand perception and client acquisition
How outdated social media creates confusion and drives away ideal clients
Why social media is now the primary first impression for most brands

And so much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

FREE AUDIT

What if I told you your content isn't converting, your audience isn't engaging, and it feels like too much work - not because you're failing, but because your social media needs a check-up?

Take our FREE Social Media Health Check today to:

✅ See where your social media stands today

✅ Identify your growth stage

✅ Discover the next step to level up your results

View Details

If your marketing feels inconsistent, frustrating, or like it's not driving results, the problem likely isn't effort, it's strategy. In this episode, we break down why so many businesses struggle to see traction and how jumping between tactics is actually holding them back. From posting sporadically to outsourcing without direction to following generic advice online, these common habits create scattered messaging and inconsistent outcomes. The reality is that without a clear, long-term plan, it's nearly impossible to gather meaningful data, refine your approach, or build real momentum. This conversation reframes marketing as a strategic function of your business, not a reactive task. Because when strategy is missing, everything feels harder. More importantly, it highlights what changes when a clear, customized strategy is in place: clarity, direction, confidence, and ultimately, consistent demand.

Listen in as Emma explains:

Why lack of strategy is the root cause of most marketing challenges
How jumping between tactics prevents meaningful growth and data collection
Why generic marketing advice fails without customization to your business

And much, much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

GRAB YOUR MARKETING GROWTH BLUEPRINT

If you're tired of throwing tactics at the wall and hoping something sticks, the Marketing Growth Blueprint gives you the clarity and direction to finally make your marketing work like a real growth engine.

In one focused strategy session, we pinpoint what's been holding you back, simplify your next steps, and map a marketing plan you can actually execute over the next 120+ days.

You will walk away knowing exactly what to prioritize to generate more leads, convert more consistently, and stop wasting time on content that isn't moving the needle.

Get your Marketing Growth Blueprint here: https://courses.ninetyfivemedia.co/marketing-growth-blueprint

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If your content is getting views but not converting, your messaging might be the problem, not your visibility. This episode breaks down the critical mistakes business owners make when talking about their offers and why unclear, passive, or overly broad messaging is costing you clients. When your audience doesn't immediately understand who you help, what you do, and the result you deliver, they move on, no matter how often they see your content. Listen in to learn why vague statements fail to resonate, how soft language undermines trust, and why conviction is the key to driving conversions. Clear messaging is not about sounding clever or polished, it's about being understood instantly. This episode also walks through practical ways to refine your messaging, and how to simplify your offer into a clear, outcome-driven statement. When done right, strong messaging builds trust, creates clarity, and makes it easy for the right people to say yes.

Listen in as Emma explains:

Why vague messaging prevents your audience from recognizing your value
How passive language weakens trust and lowers conversions
Why conviction in your offer directly impacts buyer confidence

And so much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

FREE QUIZ!

What if I told you your content isn't converting, your audience isn't engaging, and it feels like too much work - not because you're failing, but because your social media needs a check-up?

Take our FREE Social Media Health Check today to:

✅ See where your social media stands today

✅ Identify your growth stage

✅ Discover the next step to level up your results

View Details

If social media feels like it's changing faster than you can keep up, hop off the hamster wheel and tune in to this episode. In this May 2026 Marketing Updates breakdown, we're bringing you clarity on the most important platform changes impacting your strategy right now. From Instagram expanding algorithm controls and rolling out new performance metrics, to TikTok doubling down on AI-generated video tools, and Pinterest proving its power as a revenue-driving ad platform. The episode also explores LinkedIn's evolving role as a search engine, highlighting how AI-powered discovery is changing the way audiences find content, brands, and opportunities. More importantly, this conversation reframes how to approach constant platform changes without feeling stuck or overwhelmed. Instead of chasing every update, it's about understanding what actually matters, what to test, and how to stay aligned with your audience. If you've been feeling behind, this episode will help you reset, refocus, and move forward with clarity and confidence.

Listen in as Emma explains:

Why Instagram's new metrics signal a shift in content performance priorities
How TikTok's AI tools are changing ad creation and creative strategy
How LinkedIn's search evolution impacts discoverability and audience growth

And much, much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

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What if I told you your content isn't converting, your audience isn't engaging, and it feels like too much work - not because you're failing, but because your social media needs a check-up?

Take our FREE Social Media Health Check today to:

✅ See where your social media stands today

✅ Identify your growth stage

✅ Discover the next step to level up your results

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Hiring support is one of the most powerful decisions you can make in your business, and also one of the hardest. In this episode, Emma is unpacking why so many founders hesitate to delegate, even when they know it's the next step, and what's actually waiting on the other side of that decision. From fear of losing control to wanting to "figure it out first," these thought patterns feel productive, but often keep you stuck in the same place. The reality is that growth doesn't come from doing more, it comes from focusing on the right things and letting go of the rest. Through real client experiences and personal insight, this episode breaks down how hiring the right support creates structure, consistency, and momentum in your business. You'll also hear why there is no perfect time to hire, how delaying decisions impacts your growth, and what it actually looks like when you bring in experts who can execute at a higher level than you can alone. If you've been sitting on the fence about hiring, this episode will challenge your mindset and help you take the next step forward.

Listen in as Emma explains:

Why fear and control are the biggest blockers to hiring support
Why waiting for the "right time" to hire keeps your business stuck
What actually happens when you invest in the right support

And so much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

FREE QUIZ!

What if I told you your content isn't converting, your audience isn't engaging, and it feels like too much work - not because you're failing, but because your social media needs a check-up?

Take our FREE Social Media Health Check today to:

✅ See where your social media stands today

✅ Identify your growth stage

✅ Discover the next step to level up your results

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Most brands don't have a visibility problem, they have a conversion problem, and it all comes down to how you're communicating. In this episode, Emma is breaking down the critical difference between marketing and sales, and why confusing the two is costing you revenue. While marketing is designed to build awareness and bring people in, sales is what actually drives action, and your messaging needs to reflect that shift. Through Emma's recent real-life car buying experience, this episode highlights one of the most common mistakes brands make, focusing on what they think matters instead of what their audience actually cares about. It's not about listing features or sounding polished, it's about understanding how your customer thinks, what they value, and how your offer fits into their life. You'll also hear a fresh perspective on using AI in your content process, and why it should support your ideas, not replace your voice. If your content is getting views but not converting, this episode will challenge how you approach messaging and give you a clear, simple way to fix it.

Listen in as Emma explains:

The key difference between marketing visibility and sales-driven conversion messaging
Why most brands focus on the wrong details in their content
How to shift your messaging to match your audience's buying behavior

And much, much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

NEW QUIZ!

What if I told you your content isn't converting, your audience isn't engaging, and it feels like too much work - not because you're failing, but because your social media needs a check-up?

Take our FREE Social Media Health Check today to:

✅ See where your social media stands today

✅ Identify your growth stage

✅ Discover the next step to level up your results

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If you've been relying on social media to drive all of your business growth, this episode will completely change how you think about your strategy. Social media is powerful, but it was never designed to do everything. When you expect it to generate awareness, nurture leads, and drive conversions all on its own, you set yourself up for frustration. The truth is, social media is just the entry point, not the full journey. In this episode, Emma breaks down the marketing funnel in a simple, actionable way so you can understand exactly where social media fits and what's missing from your current strategy. You'll learn why awareness alone isn't enough, how to guide your audience through the consumption phase, and what it actually takes to convert followers into paying customers. We also walk through the essential growth channels every business should be using, including email marketing, free offers, and in-person experiences that build trust faster.

Listen in as Emma explains:

Why social media best serves as the awareness stage of your marketing funnel
How the consumption phase builds trust and moves leads toward conversion
Why relying on social media alone limits your ability to generate sales

And so much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

FREE QUIZ!

What if I told you your content isn't converting, your audience isn't engaging, and it feels like too much work - not because you're failing, but because your social media needs a check-up?

Take our FREE Social Media Health Check today to:

✅ See where your social media stands today

✅ Identify your growth stage

✅ Discover the next step to level up your results

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After a decade in social media marketing, we know that what used to work simply doesn't anymore. The platforms have evolved, audiences have changed, and the way people build trust online looks completely different than it did even a few years ago. Yet so many brands are still operating from outdated beliefs without even realizing it. In this episode, Emma breaks down four of the most common social media marketing myths that could be quietly holding your business back – ones that she herself used to believe! From the obsession with aesthetic feeds to the fear of giving away too much value, these mindsets are keeping brands stuck in strategies that no longer convert. You'll learn what actually drives growth today, why messaging matters more than visuals, and how to create content that builds trust and authority. Plus, we unpack the real role of paid ads and how to use them effectively without wasting your budget. Get ready to evolve your strategy and start seeing better results.

Listen in as Emma explains:

Why strong messaging now matters more than aesthetic social media feeds
How giving away valuable content builds authority and long-term trust
Why polished, scripted content performs worse than clear, authentic communication

And much, much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

NEW QUIZ!

What if I told you your content isn't converting, your audience isn't engaging, and it feels like too much work - not because you're failing, but because your social media needs a check-up?

Take our FREE Social Media Health Check today to:

✅ See where your social media stands today

✅ Identify your growth stage

✅ Discover the next step to level up your results

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The market has shifted, and attention alone is no longer enough to convert informed, selective buyers. While lifestyle content builds connection and brand awareness, it rarely drives confident purchasing decisions. Today's buyers are searching for certainty, clarity, and leadership. In this episode, you'll discover why leadership content (not perfectly curated visuals) is what positions you as the obvious choice in your industry. You'll learn how small mindset shifts can transform your content from aesthetic to authoritative, and why educational posts actually increase demand rather than replace your services. When done well, authority-building content guides your audience across the bridge from what they currently believe to what they need to believe in order to hire you. By understanding what clients are truly paying for - application, efficiency, expertise, and decision-making - you'll see why stepping into leadership is the fastest path to higher-quality inquiries and stronger conversions.

Listen in as Emma explains:

Why lifestyle content builds awareness but not buyer confidence
The four things clients are actually paying you for
How educational content increases demand for your services

And so much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

FREE QUIZ!

What if I told you your content isn't converting, your audience isn't engaging, and it feels like too much work - not because you're failing, but because your social media needs a check-up?

Take our FREE Social Media Health Check today to:

✅ See where your social media stands today

✅ Identify your growth stage

✅ Discover the next step to level up your results

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What happens when burnout, a health diagnosis, and an obsession with baking the perfect gluten-free cookie lead to a multimillion-dollar business? In this episode, Emma speaks with Carolyn Haeler about the story behind her nationally distributed gluten-free cookie brand, Mightylicious. From walking into a grocery store with homemade samples to landing on shelves in Whole Foods, Walmart, and beyond, this conversation breaks down what it actually takes to scale a CPG brand. Emma and Carolyn discuss the realities most founders don't see coming, including cash flow challenges, supply chain unpredictability, and the surprising truth that having a great product isn't enough. It also unpacks the power of being forward, asking for feedback, and leveraging relationships to unlock opportunities, including raising $5 million through crowdfunding. If you've ever considered starting a product-based business, you'll enjoy the deeper conversation around resilience, risk-taking, and navigating the emotional side of entrepreneurship, especially as a female founder.

Listen in as Emma and Carolyn discuss:

How one bold question led to national retail distribution opportunities for Mightylicious
Why product quality alone is not enough to succeed in CPG
How funding, cash flow, and distribution unlock scalable business growth

And much, much more!

Connect with Carolyn and try her cookies:

Website: https://mightylicious.com/

TikTok: www.tiktok.com/@mightyliciousfoods

Instagram: https://www.instagram.com/mightyliciousfoods/

Facebook: https://www.facebook.com/mightyliciousfoods

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

NEW QUIZ!

What if I told you your content isn't converting, your audience isn't engaging, and it feels like too much work - not because you're failing, but because your social media needs a check-up?

Take our FREE Social Media Health Check today to:

✅ See where your social media stands today

✅ Identify your growth stage

✅ Discover the next step to level up your results

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You likely don't need more IDEAS, you need more DIRECTION in your content. If your strategy feels scattered, inconsistent, or harder than it should be, this episode will show you why. Emma breaks down the real reason most brands struggle with content clarity: you don't understand the difference between content buckets and content pillars, and you're using them interchangeably. In this episode, you'll learn how content buckets define the emotional role your content plays, while content pillars shape what you're strategically known for. When those two concepts are confused, content either becomes unfocused or repetitive without purpose. When they're aligned, everything clicks. After tuning in, you will walk away with a clear understanding of the three universal content buckets and how each one builds authority, trust, and connection. You will also discover how to choose three to six content pillars that support your positioning and align with the awareness, interest, and conversion stages of the marketing funnel. The result? Content that feels simpler to create, clearer to consume, and far more effective at driving sales.

Listen in as Emma explains:

The difference between content buckets and content pillars
How to choose 3-6 strategic content pillars using the marketing funnel
Why clear pillars make your content easier to create and convert

And so much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

FREE QUIZ!

What if I told you your content isn't converting, your audience isn't engaging, and it feels like too much work - not because you're failing, but because your social media needs a check-up?

Take our FREE Social Media Health Check today to:

✅ See where your social media stands today

✅ Identify your growth stage

✅ Discover the next step to level up your results

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April's industry updates prove just how quickly the social media landscape is shifting. From long-awaited feature releases to major monetization pushes, platforms are doubling down on performance, visibility, and paid opportunities. In this episode, Emma reveals how Instagram is finally giving creators more control with post-published carousel edits, while also teasing a premium subscription tier that could completely change how we think about reach and conversions. Meanwhile, TikTok and Reddit are leaning heavily into advertising innovation, offering brands new ways to capture attention at high-intent moments and turn engagement into real revenue. You'll also hear about how Pinterest is simplifying paid media with an easier entry point, and LinkedIn is quietly becoming one of the most powerful tools for SEO and AI discoverability through long-form content. The common thread? Social media is no longer just about showing up, it's about strategy, adaptability, and knowing where to invest your time and budget.

Listen in as Emma explains:

Why "Instagram Plus" could reshape visibility, conversions, and story strategy
How LinkedIn's long-form content boosts AI discoverability and search presence
Why paid media expansion across platforms signals a stronger pay-to-play future

And much, much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

NEW QUIZ!

What if I told you your content isn't converting, your audience isn't engaging, and it feels like too much work - not because you're failing, but because your social media needs a check-up?

Take our FREE Social Media Health Check today to:

✅ See where your social media stands today

✅ Identify your growth stage

✅ Discover the next step to level up your results

View Details

Data is the difference between guessing in your marketing and scaling it with confidence. Most brands are sitting on valuable insights, but very few are actually leveraging them to drive revenue. In this episode, Emma unpacks how data, when used correctly, becomes your most powerful tool for making smarter, more profitable decisions. You'll understand how high-performing businesses use data to remove emotion from their decision-making, identify what's truly working, and confidently choose their next steps. You'll also hear one of the biggest mistakes brands make when it comes to the numbers: focusing on vanity metrics instead of data that reflects real buyer behavior. By hearing real-life examples of the impact of decision making by the numbers, you'll walk away knowing how to interpret your social media analytics, refine your messaging, and create content that actually converts. If you're ready to stop relying solely on gut instinct and start making decisions backed by real numbers, this episode will give you the clarity and direction you need to scale more strategically and profitably.

Listen in as Emma explains:

Why your data is useless if it doesn't change your decisions
How to spot the difference between vanity metrics and buyer behavior
What your data should tell you to do more of, and what to cut immediately

And so much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

FREE QUIZ!

What if I told you your content isn't converting, your audience isn't engaging, and it feels like too much work - not because you're failing, but because your social media needs a check-up?

Take our FREE Social Media Health Check today to:

✅ See where your social media stands today

✅ Identify your growth stage

✅ Discover the next step to level up your results

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What if the thing keeping your brand stuck isn't effort, but focus? In this episode, Emma breaks down the subtle yet powerful differences between early-stage brands and those that scale with consistency and revenue. She reveals why doing more isn't the answer, and how prioritizing the right things is what truly drives growth. You'll learn why unclear messaging, lack of systems, and relying on guesswork can quietly stall your progress, even when you're showing up consistently. Emma walks through the four essential priorities that scaling brands get right, and introduces a free Social Media Health Check to help you identify exactly where your brand stands and what to focus on next. If you've been feeling like you're doing all the things but not seeing results, this episode will help you simplify your strategy and move forward with clarity and confidence.

Listen in as Emma explains:

Why clear positioning attracts the right audience and speeds up conversions
How conversion systems turn visibility into consistent revenue growth
How to employ strategic restraint to grow faster

And much, much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

FREE QUIZ!

What if I told you your content isn't converting, your audience isn't engaging, and it feels like too much work - not because you're failing, but because your social media needs a check-up?

Take our FREE Social Media Health Check today to:

✅ See where your social media stands today

✅ Identify your growth stage

✅ Discover the next step to level up your results

View Details

Drowning in analytics and not sure what actually matters? We get it! In this episode, Emma simplifies the overwhelm of reviewing your Q1 marketing performance by breaking down the four essential metrics that truly tell the story of your results. Instead of getting lost in endless data points, she explains how to focus on reach, saves and shares, profile visits, and DMs to understand what's working and what's not. You'll learn how each metric maps to a specific stage of your marketing funnel, from building awareness to driving real conversions. Emma also highlights how consumer behavior has shifted toward private engagement, making traditional metrics like likes and comments less reliable indicators of success. By the end of this episode, you'll feel confident analyzing your data with clarity and purpose, so you can make smarter, more strategic decisions heading into Q2. If you've ever wondered how to turn your content performance into actual business growth, this episode will show you exactly where to look and what to do next.

Listen in as Emma explains:

How to simplify your analytics and focus on what actually matters
Why most brands are tracking the wrong performance indicators today
How to interpret your data to make smarter marketing decisions

And so much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

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Many brands are posting consistently on social media, but very few are turning that effort into real, measurable growth. In this episode, Emma pulls back the curtain on a real client success story, sharing exactly how one established brand generated over 7,200 organic website visits in just 10 months. Despite having a strong foundation of professional visuals, an engaged audience, and consistent posting, the brand struggled with a lack of strategy, minimal video content, and an underutilized founder presence. Three key shifts transformed their results, and you'll hear a breakdown of each in this episode. You'll also hear how these changes led to a 154% increase in reach, thousands of new followers, and a more aligned, ready-to-buy audience. This episode is a powerful reminder that growth doesn't come from doing more. It comes from doing the right things with intention. If you've been posting without seeing meaningful results, this behind-the-scenes breakdown will show you what's possible when you lock in the right strategy.

Listen in as Emma explains:

The strategic content shifts that led to 7,200 website visits in 10 months
Why human-centered content builds trust and boosts engagement faster
How video content increases reach and attracts new, aligned audiences

And much, much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

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Your content strategy isn't supposed to last forever, and treating it like it should could be holding your brand back. In this episode, Emma breaks down one of the trickiest calls to make: realizing when the strategy that once worked is no longer the strategy that will move the business forward. As your brand evolves, your goals, audiences, and offers will change too, but many people continue operating with the same content plan that supported them months or even years ago. This episode explains why that disconnect happens and why outgrowing a strategy is actually a positive sign of growth, not failure. You'll learn the key indicators that your strategy may no longer be aligned with your business stage, including when content decisions start feeling harder, engagement metrics stop translating into revenue, and your content no longer supports a clear customer journey. You'll also understand the mindset shifts necessary to approach strategy as an evolving framework rather than a fixed plan. Tune in for practical questions every brand should ask when rebuilding a strategy so your content can support the next stage of growth.

Listen in as Emma explains:

The warning signs that your brand has outgrown its current content strategy
How visibility, trust, and conversion require different strategic approaches
The key questions to ask when rebuilding a strategy for your next stage

And so much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

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The arrival of the spring season completely shifts how your audience thinks, shops, and engages online. As Q2 approaches, it's the perfect time to refresh your marketing strategy by aligning your content with the seasonal mindset your audience is already experiencing. In this episode, you'll learn how consumer behavior evolves as winter routines fade and people begin embracing renewal, planning, and more active lifestyles. Rather than chasing fleeting trends, understanding your audience's mindset is one of the most powerful ways to create relevant and high-performing content. From the psychological "fresh start" energy of spring to the increase in outdoor activities and summer planning, Emma explains why these seasonal shifts create valuable opportunities for you to connect with your audiences in more meaningful ways. You'll learn five key consumer behavior themes shaping Q2 marketing and how to translate them into engaging social media content, as well as practical content ideas that will help you create emotional connections with your followers and drive engagement.

Listen in as Emma explains:

How the spring "fresh start" mindset creates powerful marketing opportunities
Why lifestyle and outdoor content performs better during the Q2 season
How summer planning content attracts high-intent and forward-thinking audiences

And much, much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

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Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

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Most people are asking the wrong questions about social media, and it's costing them real results. After several recent speaking engagements, Emma noticed a pattern: brands are looking for quick tactical answers when what they truly need are deeper strategic insights. Instead of focusing on algorithms, trends, and the "best time to post," the real breakthroughs in marketing come from asking better questions about strategy, trust, and sustainability. In this episode, Emma shares the five powerful questions she wishes more people would ask about their content and marketing strategy. These questions shift the focus from chasing visibility to building a system that actually supports business growth. From understanding the true role of your content to measuring success beyond vanity metrics, you'll learn how thoughtful questions can transform the way you approach social media. You'll also get a breakdown of why building trust before selling is essential, how repetition strengthens your brand message, and why sustainability should be a priority in your content creation process.

Listen in as Emma explains:

How to define the real job your content should do for your business
Why trust-building content must come before sales messaging
Why sustainable systems are essential for long-term content success

And so much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

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Social media is a powerful tool in building your brand - but what is even more strategic is thinking about your customer journey as a whole. That's where email marketing comes in. Longtime listeners know that Emma advocates for building a strong email list, and in this episode, she sits down with email marketing strategist and ALLMOST founder Kieryn Wang to unpack why owning your email list is one of the most powerful moves you can make for long-term revenue growth. With over 12 years in digital marketing - including experience in highly regulated industries where accounts were constantly at risk - Kieryn shares why email offers more control, deeper data insights, and stronger community-building opportunities than social alone. You'll hear Emma and Kieryn explore how to build an email list from scratch, what actually drives high open and click-through rates, and how brands can turn subscribers into loyal advocates. From subject line psychology to storytelling, this episode is your roadmap to making email marketing your most reliable growth channel.

Listen in as Emma and Kieryn discuss:

How email helps nurture and deepen relationships with your audience
Where to begin when you're starting an email list from scratch
Subject line psychology that increases open rates

And much, much more!

Connect with Kieryn:

Website: www.itsallmost.com

Instagram: www.instagram.com/itsallmost

Freebie: Download the Inbox-to-Revenue Toolkit — an email analytics tracker and annual content calendar for brands ready to turn inboxes into income. Link here: www.itsallmost.com/stopscrollingstartscaling

Freebie Download Bonus: Get an extra $30 off The Conversion Club, a monthly membership for founders ready to turn email into their most profitable and sustainable sales channel, with code SCALE.

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Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

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In 2026, simply getting attention isn't the silver bullet it used to be. The new metric to optimize for? Retention. When competition was lower and algorithms were simpler, getting in front of new audiences worked well for growth, but in today's landscape, retention is far more powerful. In this episode, Emma explains how metrics like watch time, completion rate, replays, saves, and returning viewers will now determine whether your content continues to be shown. If your audience drops off after a few seconds, the algorithm moves on, no matter how many new people you reached. But when viewers stay, rewatch, and engage, the platform recognizes value and serves your content again and again. Listen in to hear about why retention is what will build familiarity, trust, and ultimately revenue for your business. You'll also take home some practical strategies to improve your hooks, tighten delivery, and create rewatchable content that drives long-term growth in 2026.

Listen in as Emma explains:

Why retention isn't just a metric, it's your competitive advantage
Practical ways to improve hooks, pacing, and rewatchability
How watch time and completion rate drive visibility

And so much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

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AI isn't just on the horizon for social media, it's already reshaping it. From Meta testing a new standalone AI-generated video app, to major algorithm improvements boosting organic reach, the landscape is evolving fast. In this March 2026 Marketing Updates episode, Emma breaks down the biggest platform shifts you need on your radar right now to make your most informed marketing decisions. Reddit is experiencing explosive revenue and user growth, positioning itself as a powerful lower-funnel advertising platform, while LinkedIn is offering new guidance on optimizing for AI-driven search visibility as traditional Google clicks decline. Meanwhile, Pinterest has launched a built-in media planner inside Ads Manager, signaling serious investment in paid performance and future growth. If you're marketing online in 2026, this is one episode you can't afford to skip. Emma unpacks what these updates actually mean for your content strategy, where AI belongs (and where it doesn't), and how to stay ahead as consumer behavior continues shifting toward AI-powered discovery.

Listen in as Emma explains:

Why Meta's Vibes app signals a major AI shift
How AI-powered algorithms are boosting organic video reach
Why Reddit is becoming one of the highest-converting marketing platforms

And much, much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

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If you think you don't have time to create content, this episode will completely change the way you see your role as a business owner. In today's digital landscape, being a founder automatically means being a content creator, whether you've embraced it yet or not, and in this episode, Emma challenges the common belief that content requires hours of extra effort. In fact, most business owners are already generating valuable material throughout their day and just aren't capturing it. From client meetings and team collaborations to problem-solving and decision-making, these everyday moments are exactly what audiences want to see because they build trust, transparency, and connection. Instead of hiding behind polished visuals or outsourcing your presence, this episode will explore how to show the human side of your brand and let consumers see what truly goes on behind the scenes. Tune in to learn how to stop overcomplicating your content, start documenting what already exists, and leverage your greatest business asset for long-term growth.

Listen in as Emma explains:

How everyday work moments can become high-impact marketing assets
The connection between visibility, trust, and sustainable brand demand
Simple mindset shifts that make capturing content easier and more consistent

And so much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

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If you've ever stared at your phone wondering what on earth you should post this week, we've got your back with this episode. Emma is taking you through a realistic, agency-level weekly content plan designed to eliminate decision fatigue and help you show up online with clarity and purpose. Instead of chasing trends or reinventing the wheel every seven days, you'll learn why repeating a core message is far more effective for building trust and driving conversions. You'll also hear the three goals every strong content strategy should support, as well as the exact five-post weekly framework the Ninety Five Media team uses to position their clients as experts, build credibility, and create emotional buy-in from audiences. When you're on the content hamster wheel, it's easy to forget that posting with direction matters more than posting just to hit a quota, and leaving space for flexibility is actually what keeps your strategy relevant. Listen in to understand how to simplify your social media routine, strengthen your messaging, and create a week's worth of content that truly works for your business.

Listen in as Emma and Natasha discuss:

The three content goals that move audiences from discovery to conversion
A five-post weekly framework that removes guesswork from your strategy
How authority, proof, and relational content accelerate trust with buyers

And much, much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

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If you've been pouring energy into Instagram but still wondering why your follower count isn't reflecting your effort, consider this your reset. In this episode, Emma challenges the obsession with chasing followers and reveals why meaningful growth is actually the result of clear messaging, a consistent perspective, and trust-building content. Instead of creating posts for quick validation or fleeting dopamine hits, the most successful accounts focus on delivering value and making their message instantly understandable. When your audience can immediately identify who your content is for and the problem you solve, following becomes an easy "yes." Tune in to discover how shifting social media behaviors are changing the way people follow accounts, pushing brands and creators to prioritize familiarity and repetition over randomness to stay memorable. You'll learn pro insights you can implement right away to create content people don't just see, but choose to follow.

Listen in as Emma explains:

The three critical questions your profile must answer before someone hits "follow"
Why follower growth is an outcome of high-quality, trust-building content, not a tactic to chase
How to strike the right balance between trending and evergreen content

And so much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

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Starting a new Instagram account in 2026 doesn't mean you're late, it means you can do it smarter. With years of platform changes behind us, creators like you now have clarity on what Instagram actually rewards – and spoiler, it's not volume, virality, or perfectly polished content. In this episode, Emma breaks down exactly how she would approach building (or restarting) an Instagram account today, using real client results and the proven Ninety Five Media Method. You'll learn why intention beats frequency, why engagement metrics are misleading, and why trust (not discovery) should be your first priority. You'll also hear how a dormant account revived by Ninety Five Media after six years saw explosive growth in just 90 days, and what that teaches us about goals, strategy, execution, and data in 2026. From creating for the lurker to using data as your growth compass, this episode reframes what it really takes to win on Instagram now. If you're thinking about starting fresh, reviving an old account, or building a personal brand with long-term traction, this episode will give you the exact foundation to do it right.

Listen in as Emma and Natasha discuss:

Why Instagram rewards intention, clarity, and trust over posting volume
Which content strategies work best for new accounts in 2026
The data points that matter most for sustainable Instagram growth

And much, much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

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Do you feel buried in the day-to-day details of your marketing? The truth is, with the help of some intentionally designed workflows, marketing can actually be one of the easiest areas for founders to step out of. It's just a matter of getting strong systems in place. In this episode, Emma pulls back the curtain on the exact systems that allow Ninety Five Media to stay consistent with marketing without requiring her to be stuck in the weeds or sacrifice quality. You'll learn the three non-negotiable workflows for hands-off marketing, why most long-form content fails at repurposing, and how filming with short-form distribution in mind changes results entirely. Emma also shares the technical fundamentals, including video ratios, lighting, and audio, that determine whether your content stops the scroll or gets skipped. Why not try automating one workflow this week? Discover how it helps you step out of daily marketing and scale with more focus and confidence.

Listen in as Emma explains:

Why founders must step out of day-to-day marketing to scale sustainably
The technical mistakes that make content unusable on social media
The three marketing workflows that keep your brand visible without constant founder involvement

And so much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

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Building a beautiful website is easy these days. Building one that actually converts is where most founders go wrong. As the founder of a custom web and Shopify development agency, Natasha Golinsky knows how to launch a high-performing website. She joins Emma to break down how you should approach building a website that truly works for your business: what to focus on, what actually drives conversions, and what's just noise. From the difference between web design and web development to why copy matters more than aesthetics, Natasha shares hard-earned insights from over a decade crafting sites clients love. Together, Emma and Natasha unpack common founder mistakes, why websites should be treated as living business assets (not one-and-done projects), and how marketing, copy, UX, and development must work together to create meaningful conversions. They also dive into Shopify vs WooCommerce, how to know when you actually need a dev team, and how AI is reshaping the future of web development. If you're a founder investing in your website or wondering why your traffic isn't converting, this episode will completely change how you think about web strategy.

Listen in as Emma and Natasha discuss:

Why high-converting websites start with copy, not design or development
When you actually need a developer (and when you don't)
How simple UX decisions dramatically impact conversions and marketing results

And much, much more!

Connect with Natasha:

Website: www.onpurposeprojects.com

Linkedin: www.linkedin.com/in/natashagolinsky/

Chat with Natasha about your website: https://calendly.com/onpurposeprojects/websiteconsulting

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

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If you've ever worried that your content feels boring, repetitive, or like a broken record, this episode will completely change how you show up online. Feeling bored with your own content is often the clearest sign that it's finally working. In this episode, Emma unpacks the myth that creators must constantly reinvent themselves to stay relevant and explains why repetition is actually the foundation of clarity, trust, and conversion. Audience behavior data shows us that content that might feel "boring" or repetitive to a creator, actually communicates discipline, confidence, and intentional brand leadership. With only a small percentage of your audience seeing each post – and most people needing to hear a message multiple times before taking action – repeating yourself isn't lazy or salesy. It's generous. When you consistently reinforce the same message in new ways, you help your audience understand who you are, what you stand for, and how you can help them, without confusion or friction. This episode is a powerful reminder that effective communication beats novelty every time.

Listen in as Emma explains:

Why consistent messaging helps your audience take action
How repetition builds trust faster than chasing attention
The difference between new information and effective communication

And so much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

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AI-driven search is reshaping how your content gets discovered and most brands aren't paying attention. In our February 2026 Marketing Updates episode, Emma breaks down four major shifts happening right now across AI, social platforms, and content discovery that could significantly impact your marketing strategy this year. From LinkedIn content showing up more frequently in AI search results to Instagram testing a major change that replaces "followers" with "friends," these updates signal a clear move away from vanity metrics and toward relevance, trust, and real connection. Reports also suggest that OpenAI may acquire Pinterest, which could have huge implications for product discovery, e-commerce, and the future of AI-powered shopping. Listen in to understand how to prepare, whether you're already on Pinterest or are thinking of joining. Finally, you'll hear how Meta is improving Reels recommendations using direct user feedback and why this raises the bar for content quality moving forward. Tune in to stay ahead of the curve, rethink where and how you show up online, and make smarter, more strategic marketing decisions as AI continues to change the social media landscape.

Listen in as Emma explains:

Why LinkedIn content is increasingly cited in AI-driven search results
What OpenAI's rumored Pinterest acquisition means for e-commerce brands
Why Meta's improved Reels recommendations demand more intentional content

And much, much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

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Social media didn't suddenly stop working; your audience just evolved faster than your strategy did. Consumers are watching more, engaging less, and deciding faster than ever, and most brands are completely missing it. In this episode, Emma breaks down the major shifts happening in consumer behavior on social media and what brands must do to adapt. Today's buyer is more informed, more skeptical, and far quieter than ever before – consuming more content, engaging less publicly, and making decisions long before reaching out. This episode will explain why likes and followers are no longer the metrics that matter, how "creeper behavior" is actually a positive signal, and why emotionally driven, story-based content converts faster in 2026. You'll also learn the biggest mistakes brands are making (such as treating social media as a launch-only channel) and how to fix them. This episode is your reminder that social media is a long-term trust engine, and brands willing to adapt now will win later.

Listen in as Emma explains:

Why the 2026 buyer consumes more content yet disengages faster
The two metrics that matter far more than virality or volume
How to shift your social media approach from "quick ROI channel" to "long-term trust engine"

And so much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

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Your calendar might be the very thing holding your business back. A well-structured workflow doesn't just protect your creative energy; it's essential for effective delegation and sustainable leadership as a CEO. In this episode, Emma breaks down exactly how she structures her work calendar to support growth, focus, and long-term scalability without burning out. Drawing on over 10 years in business, she shares how her schedule evolved from chaotic, meeting-heavy days into an intentional weekly rhythm designed for leadership. Emma walks through how she divides her week – internal company days, client-facing meeting blocks, flexible strategy and travel days, and no-meeting Fridays – explaining not just how it works, but why it works. She also explores the importance of delegation, focus time, and adapting your calendar to different seasons of business. Whether you're resetting your schedule at the start of the year or feeling overwhelmed by constant meetings, this episode offers practical insight (and permission) to design a calendar that truly supports you, your team, and your growth.

Listen in as Emma explains:

How to structure a weekly CEO calendar that supports scalable growth
Why reducing meetings is essential for founder focus and leadership
How to design a calendar that evolves with your business seasons

And much, much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

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Scaling your business doesn't always mean doing more. It often means going deeper with the audience you already have. While growing your email list matters, true revenue and long-term growth come from converting the subscribers already paying attention. In this episode, Emma challenges the obsession with top-of-funnel growth and reframes how to think about email marketing as a powerful driver of connection, conversion, and retention. You'll learn how social media and email work together to move people closer to a purchase, why a large but disengaged email list won't move the needle, and how an over-focus on new subscribers can quietly leave thousands in revenue on the table. Discover why warm audiences convert faster, how email outperforms social reach when it comes to action, and what it really takes to build loyalty through your inbox. From welcome sequences to weekly value emails and reactivation campaigns, you'll walk away with actionable ways to actually nurture your list so subscribers are consistently moving closer to buying.

Listen in as Emma explains:

Why growing an email list matters less than nurturing and activating it
The three essential types of "nurture" emails
How strong email marketing increases retention and repeat customers

And so much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

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If your Instagram feed feels boring, repetitive, and strangely uninspiring, it's not just you. AI tools, templates, and trends are becoming the default, killing engagement and encouraging audiences to scroll faster than ever. 2026 is the turning point creators and brands can't afford to ignore. In this episode, Emma unpacks what's really happening behind the scenes of the algorithm during this AI influx. You'll find out which retention-based metrics matter far more than how often you post, and why quality content and intentional storytelling are outperforming polished but forgettable posts (even on platforms known for trends). Most importantly, you'll learn the three core storytelling elements that help content stand out right now. Leaning into your human delivery, strong opinions, and recognizable branding builds trust, increases retention, and signals value to the algorithm. If you want to stand out in an oversaturated market, connect more deeply with your audience, and create content the algorithm actually rewards, this episode offers a clear, actionable mindset shift for the year ahead.

Listen in as Emma explains:

Why AI-driven sameness is causing lower engagement and faster audience burnout
How watch time, saves, and shares now matter more than posting frequency
Why your voice and opinions are the strongest differentiators in 2026

And much, much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

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Posting great content isn't enough anymore, and that's where most brands are getting stuck. "Posting and ghosting" is a too-common approach that signals disinterest to both your audience and the algorithm, limiting your reach and stalling growth. In this episode, Emma breaks down the often-overlooked power of community management and why engagement is just as important as the content you post. You'll learn a simple, sustainable daily engagement system designed to help you grow visibility, build real relationships with your followers, and tactfully monetize your presence if you desire. From understanding inbound versus outbound engagement to learning why this work should always stay human (never automated), this episode offers practical, realistic guidance for founders at every stage. Even 30–60 minutes of intentional engagement can compound over time, driving reach, trust, and sales. If social media growth feels harder than it used to, this episode explains exactly why and what to do about it.

Listen in as Emma explains:

How daily engagement signals trust to both your audience and the algorithm
The difference between inbound and outbound engagement, and why you need both
A simple daily engagement system that compounds reach, relationships, and revenue

And so much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

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What actually goes on behind the scenes of high-performing social media accounts? In this episode, Emma is joined by Ninety Five Media's expert Account Managers – Ali, Annie, and Kaitlin – for an honest, strategic look at what social media management truly involves beyond "just posting." From debunking common misconceptions about delegating social media, to explaining how analytics guide every decision, this conversation reveals why social media success is a long game, and why having trained experts at the helm of your account can make all the difference in your sustained performance. The team shares real examples from their experience at Ninety Five Media, a peek into the behind-the-scenes processes, and the small but powerful relationship-building details that often go unnoticed but make a major impact. If you're a founder juggling content creation, analytics, and platform changes on your own, this episode will help you understand what strategic social media management looks like when it's done right, and why you don't have to do it alone.

Listen in as Emma speaks with Ali, Annie and Kaitlin about:

How Account Managers translate business goals into consistent, high-impact social content
Why social media management requires strategy, testing, and ongoing data analysis
Which metrics actually matter when measuring long-term social media success

And much, much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

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Most people think sales happen on the sales call. The truth is, they happen long before that conversation ever begins. Consistent social media marketing content quietly builds trust, credibility, and readiness that leads to high-ticket sales, and in this episode, you'll learn how and why. Sharing from her experience growing Ninety Five Media and signing $50,000 clients, Emma explains how posting five times a week isn't about volume, it's about repeated exposure over time. You'll learn why single posts are overvalued, while long-term consistency is undervalued, and how prospects absorb your message holistically rather than remembering individual pieces of content. The thing most people don't realize is that content is about reputation management: your online presence acts as a living business card long before a referral, AI search, or sales call occurs. From shortening sales cycles to setting expectations around professionalism, boundaries, and pricing, this episode makes one thing clear: consistency isn't optional if you sell high-ticket offers. It's the asset that does the selling for you.

Listen in as Emma explains:

Why consistency (not volume or virality) drives high-ticket sales on social media
How repeated exposure builds trust and shortens the sales cycle
How long-term content creates confidence before a sales conversation happens

And so much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

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Social media is kicking off 2026 with major changes, and it's worth paying attention now if you don't want to fall behind this year. There are five critical platform updates every business owner and marketer needs to understand at the start of the year, and Emma is outlining each of them in this episode. From Instagram's new five-hashtag limit to Meta testing potential charges for link posts, this episode highlights how platforms are continuing to prioritize in-app engagement, discovery, and shopping over outbound traffic. Instagram is also experimenting with a new "Your Algorithm" feature, which will now make engagement and reach matter far more than follower count and change how brands should evaluate success. You'll also learn about Instagram's highly anticipated public story resharing update, which unlocks new organic amplification opportunities for creators and brands alike. And finally, Emma unpacks Pinterest's new partnership with Walmart, a move that reinforces why in-app shopping isn't the future, it's already here. If you want to start 2026 informed, prepared, and ahead of the algorithm, don't miss this one.

Listen in as Emma explains:

How Instagram's five-hashtag limit impacts reach, targeting, and content discovery
What to do if Meta starts to restrict or charge for link posts
Why Pinterest and Walmart's partnership signals the future of in-app shopping

And much, much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

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Automating your Instagram DMs might sound like the ultimate time-saving solution, but what if it's actually slowing your growth? DM automation isn't a one-size-fits-all strategy and using it too early can damage trust, relationships, and sales. In this episode, you'll hear why it's so important for early-stage founders to stay hands-on in their inboxes in order to deeply understand their audience, refine messaging, and create offers that truly convert. You'll learn how real conversations provide invaluable insights into objections, buying triggers, and audience language – insights that automation simply can't replicate. You'll also learn clear criteria to assess when automation does make sense, including high message volume, repeated questions, and the need for faster response times. Emma outlines the best places to use tools like ManyChat, as well as critical moments where automation should never replace a human, such as sales conversations, pricing discussions, and relationship-building moments.

Listen in as Emma explains:

Exactly what you shouldn't replace when you automate your DMs
How long founders should stay hands-on in their DMs in order to sufficiently learn their audience
The specific tasks that automation works beautifully for in your social posting workflow

And so much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

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The marketing strategies that will win in 2026 aren't the loudest or trendiest. They're the ones most people are overlooking right now. As we head into a new era of digital marketing, subtle but powerful shifts are already reshaping how brands connect with their audiences, and Emma is walking you through them in this episode. While everyone is busy chasing AI tools, viral platforms, and shiny new apps, many business owners are missing the deeper changes that actually drive customer behavior and long-term growth. Find out why the future of marketing isn't about jumping on every trend, but about understanding how people are responding to content, platforms, and messaging in real time. You'll hear about the growing fatigue around AI-generated content, the rise of private and niche communities as social platforms splinter, and the increasing challenge of standing out in overcrowded email inboxes. This conversation goes beyond predictions and trend lists, offering practical insights to help small business owners prepare now, before competitors catch on.

Listen in as Emma explains:

Why AI-generated content is creating burnout and how to sound human again
How private communities will outperform follower counts in modern marketing
What social platform splintering means for reaching and retaining your audience

And much, much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

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The next chapter at Ninety Five Media isn't being built on trends – it's being built on intention. "Good enough" is no longer acceptable in a rapidly evolving, AI-driven landscape. In this episode, Emma is detailing how Ninety Five Media is doubling down to offer thoughtful, human-led social media experiences when other agencies are shifting toward sameness. Rather than focusing on trends or tactics, Emma dives into how the team is redefining high-touch, luxury-level service, why excellence is becoming a non-negotiable standard, and what it looks like to build a company that prioritizes intention, strategy, and longevity. She also reflects on the aftermath of the post-pandemic agency boom and why Ninety Five Media is committed to building something that lasts, evolves, and continues to lead with clarity and care. If you're curious about where Ninety Five Media is headed in 2026 and what it means for the clients and brands they support, this episode offers a clear window into the standards, values, and vision shaping the year ahead.

Listen in as Emma explains:

Why excellence is a non-negotiable mindset at Ninety Five Media and how it will shape every client experience heading into 2026
How raising internal standards directly elevates the way clients show up and scale on social
How Ninety Five is blending AI innovation with human connection, not choosing one over the other

And so much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

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If your marketing feels "off" but you can't pinpoint why, this episode may just be what you've been looking for.As we step into 2026, it's time to eliminate the hidden performance drains that could be quietly holding your business back. Listen in to hear a breakdown of the four most common (yet rarely acknowledged) factors that stall momentum, weaken content quality, and leave founders feeling stuck or uninspired. From creative fatigue that dulls your messaging to decision bottlenecks that slow your entire team, these drains often operate beneath the surface until results suddenly dip. Emma dives into emotional resistance – the fear-based hesitation that keeps you playing small – and the operational misalignment that makes consistency feel impossible, even with the best strategy. With these practical solutions, mindset shifts, and founder-tested frameworks, you'll walk away knowing exactly which drain is impacting you most and how to fix it over the next 30, 60, and 90 days. This episode is a must-listen for any founder or creator ready to step into the new year with a marketing system that actually supports growth.

Listen in as Emma explains:

How creative fatigue shows up and why your audience feels it first
What emotional resistance looks like and how to rebuild bold messaging
The operational gaps that sabotage consistency (and how to realign fast)

And much, much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

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You're leaving sales on the table if you think buying only happens when you're actively selling. Psychologists know there are five psychological triggers that quietly drive conversions on social media – even when your content isn't overtly sales-focused – and Emma breaks each one down in this episode. You'll uncover how subtle shifts in your content can build trust faster, align with your buyer's aspirations, and spark momentum long before you ever make an ask. You'll also learn the types of stories that often sell better than your strongest CTA and the overlooked cues that make your audience feel confident, understood, and ready to take the next step. This episode reframes selling as service and empowers you to use psychology ethically to shorten your buying timeline, deepen trust, and let your content work smarter, not louder. If you want to create a powerful "buying environment" that warms your audience long before a sales conversation begins, this episode is your blueprint.

Listen in as Emma explains:

Why consistent, repetitive messaging builds trust faster than any single sales post ever could
How buyers make decisions based on who they aspire to become – and how your content can tap into that identity
How to create a predictable, trust-filled environment that makes taking the next step feel natural for your audience

And so much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

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Your marketing content is only as strong as the data you use to shape it, and the end of the year is the perfect moment to uncover what's truly working. In this episode, Emma walks you through the exact year-end content audit process Ninety Five Media uses to evaluate performance, refine strategy, and build a profitable plan for the year ahead. You'll learn which metrics actually matter, how to spot patterns in your top-performing posts, and why gut instinct should never replace data when you're planning your next year of marketing. You'll also hear how shifting content goals, evolving platforms, and audience behavior all influence what your 2026 strategy should look like, and why a content audit is essential if you want to grow intentionally instead of posting blindly. This episode will help you cut through the noise of year-end strategizing, get clear on what to scale, and confidently build a content roadmap that drives results throughout 2026.

Listen in as Emma and Danielle explore:

How to evaluate content performance using meaningful, insight-driven metrics
How to identify repeatable patterns in your strongest-performing content
What to prioritize when planning a marketing strategy for 2026

And much, much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

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Nothing accelerates team trust, creativity, and connection like face-to-face time, but simply gathering in person doesn't guarantee impact. In this episode, Emma pulls back the curtain on the planning, purpose, and power of in-person team retreats, using Ninety Five Media's annual gathering as a mini case study. She shares why Ninety Five Media invests so intentionally in these moments and why January (though undeniably chaotic) is the most effective month to align the team and set the tone for the year. From choosing the right location to balancing professional development with unstructured bonding time, you'll hear how thoughtful planning and intentional "micro-moments" create deeper trust and stronger collaboration. Tune in to learn why a team retreat functions like a mini-conference, why the investment pays off, and how face-to-face interaction fuels faster communication, more supportive relationships, and longer retention – especially within fully remote teams.

Listen in as Emma explains:

What makes retreats an essential investment in culture, retention, and team joy
How in-person time accelerates trust, creativity, and communication in remote teams
Why it is so crucial to allow for unscheduled "in-between" spaces

And so much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

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No one tells you how crazy, and wildly rewarding, the first few years of entrepreneurship can actually be. In this special anniversary episode, Emma sits down to share the unfiltered lessons she's learned in her fifth year of running Ninety Five Media full-time. These are the things she wishes someone had told her sooner, so she could've avoided a whole lot of stress, confusion, and late-night spirals – now, she's doing just that for you. Emma opens up about the identity shift that happens when you leave corporate, the panic that can hit even when you know you made the right choice, and why growth almost always requires letting go: of habits, of roles, of clients, and sometimes of the version of yourself you've outgrown. She also gets candid about the messy middle of learning to rely on systems instead of sheer hustle, trusting her team to operate without her, and finally stepping fully into the role of visionary instead of operator. If you're in your first few years of business or gearing up to take the leap, use these reflections to skip some of the painful lessons and move forward with more clarity, confidence, and calm.

Listen in as Emma and Danielle explore:

Why scalable systems – not more strategy – create momentum and freedom in your business
How stepping into the visionary role accelerates growth more than endless "doing"
The 3 business levers that profitability depends on

And much, much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Grow your brand's social media presence with us:

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Your 2026 marketing success hinges on understanding the shifts happening right now, and this month's updates could completely reshape your strategy. In this episode, Emma delivers the five most important December marketing updates every brand should know before stepping into the new year. First, Instagram has confirmed that replying to comments can increase engagement by up to 42%, proving community management is no longer optional, it's essential. You'll also learn how Reddit's holiday shopping threads are influencing buying behavior earlier than ever, why TikTok is aggressively pushing TikTok Shop with major incentives, and how Instagram's new competitive insights tool finally lets brands benchmark themselves against others in their niche. Finally, Emma breaks down TikTok's new user controls that limit AI-generated content – an update signaling a major shift back toward authentic, human-led marketing.

Listen in as Emma explains:

Why community management is now a non-negotiable growth lever
How TikTok sellers can benefit from TikTok Shop incentives this season
Why human-first content will dominate in 2026

And so much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

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Your audience deserves a brand that feels as real as the person behind it. But actually creating that brand isn't always a no-brainer. Emma is joined in today's episode by Danielle Hughes, Chief Personality Officer at More Than Words Marketing, to uncover the power of building a personality brand, not just a personal brand. They dive into why founders often hide behind polished professionalism, how that limits brand resonance, and why showing a little more of who you are can actually shorten the sales cycle. Embracing your quirks, experiences, and true voice is the key to standing out online, and Danielle breaks down her approachable process for helping you uncover the traits that make you magnetic (especially on LinkedIn). If you've ever felt intimidated about "putting yourself out there," this conversation will encourage you to rethink what branding really means in 2026 and why your story is your strongest differentiator.

Listen in as Emma and Danielle explore:

Why storytelling is crucial for showcasing credibility and connecting with new audiences
How founder voice and brand voice differ, and how they evolve as you grow
Practical steps for identifying storylines that resonate and drive engagement

And much, much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

Connect with Danielle:

Website: morethanwordscopy.com

LinkedIn: linkedin.com/in/daniellehughes

Download Danielle's free Personality Brand Bio checklist! 10 small steps to infuse personality in your bio: morethanwordscopy.com/pbb-checklist

Ready to get saved by the brand? https://www.morethanwordscopy.com/saved-by-the-brand-erika-steinberg

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Your content might be good, but if your audience can't see themselves in your message, it's not doing its job. There's an uncomfortable truth most founders never hear: your audience doesn't actually care about you; they care about what you can do for them. In this episode, you'll learn why story-driven content only works when your story is positioned as part of your audience's journey. Emma breaks down why "me-centered" marketing falls flat, how to reframe your content around transformation, and the simple mindset shift that turns personal stories into high-converting messaging. Find out how to connect the dots between your experiences and your audience's desires, how to swap "I" language for "you" language, and why sharing client transformations is one of the fastest ways to build trust. You'll also hear practical examples you can apply today, helping you transform your content from a digital diary into a powerful sales engine.

Listen in as Emma explains:

Why your story only converts when it's positioned in this way
The quick language swap to make to instantly deepen connection and relevance
The number one question every story should answer

And so much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

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What if a single planning session could completely reshape your entire 2026? In this episode, you will learn how to strategically map out your upcoming year using the proven Ninety Five Media Method: a four-part framework trusted by brands scaling with intention. As we enter the reflective energy of late Q4, now is the most pivotal moment to pause, assess what worked, evaluate what didn't, and set aligned goals that actually move the needle. In this episode Emma opens up about her own word-of-the-year practice, the challenges and rewards of stepping into a visionary role, and why narrowing your focus leads to far stronger results. By the end of this conversation, you'll have a practical, repeatable process to set strategic, measurable, and sustainable marketing goals that support your broader business growth in 2026.

Listen in as Emma explains:

Why year-end reflection reveals the data you need for clear direction
How the Ninety Five Media Method turns goals into actionable marketing strategy
How measurable, assigned goals create accountability and eliminate overwhelm

And much, much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

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What if the next 90 days could completely transform your business? In today's episode, Emma breaks down an incredible case study on a luxury home build and remodel brand that went from ghosting their Instagram for 6 years to dominating their niche in just 3 months. Their previous lack of content was costing them visibility, trust, and business. In this episode you'll learn the exact three-pillar strategy that Ninety Five Media used to initiate their explosive growth: education that built authority, storytelling that showcased craftsmanship, and connection that humanized their brand. These foundational shifts led to jaw-dropping results, including 184% follower growth, over 10 million percent growth in impressions, and thousands of qualified website visits - all within the first 90 days. If you want a glimpse of what's possible with strategic, intentional marketing, this story is your blueprint.

Listen in as Emma explains:

Why consistency compounds rapidly, even in just 90 days
The best style of content to build trust and position you as the authority
How to nail before-and-after storytelling for maximum impact

And so much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

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Your audience doesn't care about you, and that's exactly why your content isn't converting. In this wakeup-call episode, Emma breaks down the counterintuitive truth behind why so many brands struggle to turn followers into buyers. You'll learn why posting about your products, process, or passion won't move the needle until you make one critical mindset shift: turning your content from brand-centered to audience-centered. Emma shares real-life before-and-after caption examples across different industries to show you how small language tweaks can make a massive impact on engagement and conversions. If you've ever wondered why your "great" content isn't driving results, this episode will give you the clarity and strategy you've been missing. Discover how to speak directly to what your audience wants, create emotional connection through storytelling, and finally craft content that makes people stop scrolling and start buying.

Listen in as Emma explains:

Why brand-focused content fails to build emotional connection or conversions
The simple audit that instantly reveals if your content is too self-focused
How to rewrite captions to focus on audience transformation, not credentials

And much, much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

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If your marketing feels like it's stuck in a constant cycle of starting over, this episode will hit home. "Shiny object syndrome" – that impulse to chase every new trend when results don't come fast enough – has a cost. In this episode, Emma explains why consistency, not constant change, is the real driver of long-term marketing success. She breaks down how frequent pivots confuse algorithms, audiences, and even your internal team, resetting your growth every week. Think of it this way: just like your monthly retirement investments, consistent content acts like compounding interest, building data, trust, and algorithmic strength over time. Whether you're rebuilding your online presence or refining a mature strategy, this bite-size episode will remind you that steady, strategic consistency is what scales.

Listen in as Emma explains:

Why constantly changing your marketing strategy resets your progress each week
How consistency builds algorithmic trust, audience recognition, and data reliability
How often to review performance so you can make data-driven, not panic-driven, adjustments

And so much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

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The marketing world didn't just evolve in 2025, it exploded with change. From AI-powered strategies to the rise of social search, this year has completely reshaped how brands connect, sell, and scale online. In this episode, Emma takes you behind the biggest shifts transforming digital marketing and reveals how to future-proof your strategy heading into 2026. You'll hear why short-form video still reigns supreme (and how it's changed), how social platforms are now the go-to search engines, and what AI's mainstream integration means for your brand's visibility. Plus, Emma unpacks the growing power of micro-communities and the seamless explosion of in-app shopping, all backed by the latest data. If you're ready to reflect, adapt, and stay miles ahead of your competition, this is your marketing success roadmap for 2026.

Listen in as Emma explains:

Why "Video is Queen" and what's driving 82% of internet traffic
How social media has officially replaced Google as the top search tool
What AI-driven strategy means for brand growth and customer experience

And much, much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

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What if the real magic of lead generation happens after your event ends? You know that your audience is most engaged immediately after an event. Reaching out in that window builds genuine connection and trust. In this episode, Emma shares the often-overlooked post-event strategy that has become one of the most effective lead drivers for Ninety Five Media, and it's far simpler than you might think. There is just one small but intentional step you can take after a workshop, networking event, or live session to transform fleeting interest into meaningful conversations and real conversions. You'll learn how thoughtful follow-ups, from personalized DMs to quick voice notes, can warm your audience faster than any standalone social post ever could. This episode is your reminder that social media doesn't end when the event does; it's the bridge that turns visibility into opportunity.

Listen in as Emma explains:

The importance of diversifying your touchpoints and not relying solely on social media to generate leads
Her favorite communication method for bridging the gap between interest and conversion after an event
How to treat every new follower or post-event connection as a conversation starter

And so much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

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AI is no longer the future of marketing, it's the present. In this month's Marketing Updates episode, Emma breaks down the five biggest shifts redefining how we search, shop, and create online. From Walmart's groundbreaking partnership with OpenAI to Netflix's bold move into podcasting, November's updates reveal how fast social platforms and consumer behavior are evolving, and what it means for your business heading into 2026. You'll also learn why Instagram is testing new algorithm controls and experimenting with Reels as the default feed, plus how Meta's latest holiday ad toolkit can help you boost Q4 results. These changes aren't just trends – they're signals of a complete transformation in how consumers discover and buy products online. Whether you're a marketer, creator or entrepreneur, tune in to discover the AI-driven shifts and opportunities that will shape the online marketing landscape in 2026 and beyond.

Listen in as Emma explains:

How Walmart + OpenAI are redefining eCommerce through "conversational shopping"
Why Netflix and Spotify's partnership signals a new era for podcasting
Meta's top holiday season ad strategies to maximize your Q4 sales and visibility

And much, much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

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If you're looking at marketing as an expense in your business, that mindset is actually holding you back from real growth. In this episode you will learn how to reframe your mindset around marketing and begin thinking about it as an engine that powers your business. The truth is, without marketing, sales dry up, opportunities fade, and growth stalls. When you invest strategically, every corner of your business benefits. From attracting dream clients and top talent to freeing up your time and increasing your company's valuation, Emma explains how marketing multiplies your results far beyond the dollars you spend. She also shares practical ways to recognize if you're still stuck in a scarcity mindset and how to shift into a long-term growth perspective that fuels sustainable success. This is the mindset shift that takes your brand from survival to unstoppable momentum.

Listen in as Emma explains:

Why founders fail when they treat marketing as a line-item expense
The ROI metrics that truly show your marketing's value
Practical signs you need to shift from scarcity to investment thinking

And so much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

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When everyone else is pushing products, the smartest entrepreneurs are selling transformation. In this episode, Emma reveals why Q4 isn't just a shopping season, it's decision season for your dream clients. As consumers look ahead to the new year, they're not just buying quick fixes; they're investing in lasting support and strategic growth. That's where your services come in. Emma breaks down how to position your brand as the "private chef" solution in a market full of ingredients, helping your audience understand the value of done-for-you transformation over DIY. You'll learn how to market effectively during the holiday rush, create genuine urgency without discounts, and stand out from the product-heavy noise filling everyone's feed. If you've ever felt overshadowed by Black Friday launches or holiday promos, this episode will shift your mindset and show you how to make Q4 your strongest, most profitable quarter yet as a service provider.

Listen in as Emma explains:

Why service providers thrive when everyone else is selling products
How to market transformation instead of transactions this holiday season
Simple strategies to create urgency and boost conversions in Q4

And much, much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

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What if a few simple email tweaks could transform your sales? In this episode, Emma shares a powerful case study from a fine jewelry brand known for non-traditional engagement rings and meaningful design. Within just five months of working with Ninety Five Media, this brand saw skyrocketing open rates, stronger click-throughs, and more returning customers, all through intentional, data-driven email marketing. Emma breaks down exactly what changed: from list segmentation and refreshed design to smarter timing and unwavering consistency. Whether you're a founder managing your own marketing or ready to outsource to an expert team, this episode proves what's possible when you pair creative storytelling with strategic execution.

Listen in as Emma explains:

How segmentation and list hygiene dramatically boost deliverability
The design refreshes that convert browsers into buyers
Why consistency (not volume) drives sustainable email growth

And so much more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We've got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

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Q4 strategy doesn't have to mean endless discounts. It's time to think bigger. In this episode, Emma reveals how product-based business owners can dominate the final quarter of the year without slashing prices or relying on flash sales. From building VIP access campaigns that spark excitement, to creating story-driven bundles that connect emotionally with your audience, you'll discover how to turn your holiday marketing into a powerful brand-building season. Emma also shares how to use user-generated content, experiential pop-ups, and cross-brand collaborations to create memorable customer experiences that drive real revenue, not just quick conversions. If you're ready to finish 2025 strong and step confidently into 2026 with a thriving, loyal community behind your brand, this is the episode you can't afford to miss.

Listen in as Emma explains:

How to reframe discounts into exclusive access that drives urgency and loyalty
The secret to designing story-driven holiday bundles that actually sell
Why UGC and community storytelling outperform traditional Q4 ad strategies

And much, much more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We've got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20

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What if your best marketing efforts are happening when you're not even online? In this episode, Emma reveals how "shadow marketing" – the unseen interactions shaping your audience's perception – can either silently convert or quietly repel your ideal clients. Emma breaks down the three overlooked shadow channels that are already influencing your sales every week and shares actionable tips for optimizing each one. Every hidden touchpoint can work in your favor without a single new post, building trust, authority, and brand consistency. It's simply a matter of recognizing the opportunities and dialing in your most effective brand voice. Listen in to discover how to make these subtle yet powerful marketing moments align with your strategy and how a few small tweaks can massively amplify your brand's impact.

Listen in as Emma explains:

The marketing that is happening with or without you, and how to make it intentional
How Google reviews can build unexpected SEO and trust
The impact of a polished email signature

And so much more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We've got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

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Q4 isn't just the busiest season of the year, it's your biggest opportunity. For service businesses, this quarter can be the ultimate launchpad into 2026 if you approach it with the right strategies. In this episode, Emma dives into five powerful Q4 marketing strategies designed specifically for service providers who want to finish the year strong while setting the tone for an even better new year. From reframing offers as bridges to Q1 success, to leveraging audience participation and turning social proof into true industry authority, this conversation goes beyond quick wins and short-term holiday sales. Instead, it's about building momentum, standing out in a crowded marketplace, and engineering bold category-defining moments that position your brand for lasting growth. If you've ever felt like Q4 is just about scrambling to meet year-end goals, this episode will shift your mindset and equip you with actionable strategies to transform your service business this season and beyond.

Listen in as Emma explains:

How to launch future-focused Q4 campaigns that fuel Q1 success
Why doubling down on your "power platform" beats being everywhere online
Ways to turn your audience into an R&D team for faster growth

And much, much more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We've got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia

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Referrals are powerful but what happens when they dry up? In this episode, Emma explores how founders can mitigate risk in their businesses by shifting from dependency on word-of-mouth to building a strong, sustainable social media presence. Every business, whether it's product-based or service-driven, faces risk when it comes to lead generation. While networking, events, and referrals remain valuable, they shouldn't be the only sources of growth. Emma highlights why relying solely on personal connections puts your time and business health at risk, and how social media can serve as your 24/7 partner in building trust, nurturing audiences, and expanding visibility. Social media doesn't just attract new clients. It also supports referrals by reinforcing credibility when prospects research your brand online. By the end of this episode, you'll see how social media marketing can be the key to protecting your pipeline and scaling with confidence.

Listen in as Emma explains:

The dangers of relying solely on referrals for lead generation
How social media nurtures, attracts, and validates leads
Why a strong digital presence doubles your growth opportunities

And so much more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We've got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

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Instagram just unveiled two features that could completely change how you engage with your content and your audience. On this episode, Emma unpacks the biggest social media shifts of October 2025, starting with Instagram’s deceptively small pinned comments update, which has the potential to transform audience engagement and even drive conversions. She also breaks down Meta’s push into AI-powered holiday ads, sharing why these tools can help streamline campaigns but still require a human touch to get the best results. Over on LinkedIn, fresh data reveals that posting frequency now plays a bigger role in reach than perfectly polished content – a shift that makes consistent visibility more achievable. And for the headline update? Instagram is testing a new Reels feature that could dramatically increase watch time and keep your brand front and center even when users multitask. As always, our monthly breakdown is here to help you turn these interesting advancements into powerful, actionable changes you can implement to stay ahead of the curve.

Listen in as Emma explains:

Creative ways to use pinned comments for context, engagement, and conversions
Why you shouldn’t stop running Meta ads on December 31st
How LinkedIn frequency is now a bigger factor than post “perfection”

And much, much more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20

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In-person events offer priceless visibility offline. But without a strategic social media runway, many founders lose the chance to translate those moments into online growth and conversions. Your next big event is closer than you think, and how you prepare on social media could make or break its success. In this episode, Emma shares a proven framework to ensure your audience is engaged, your content reaches more people, and your event delivers impact long after the doors close. Emma breaks down the power of a 90-day content plan, why consistency matters more than quick bursts, and how pairing organic posts with paid campaigns can skyrocket reach. She also shares real client examples that prove how showing up intentionally on social media transforms dormant accounts into engagement powerhouses. Don’t leave your results to chance. Discover how to prep, engage, and amplify your event for lasting impact.

Listen in as Emma explains:

The ideal amount of runway to prep event-focused social media marketing
The role of paid ads in accelerating event momentum
How to keep engagement and conversions flowing after your event

And so much more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

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A 4,247% increase in reach, 170% more website taps, and 7 new coaching clients — all from organic social media. In this episode, Emma shares the incredible Case Study of a niche business coach who turned to Ninety Five Media to help her transform her once-invisible Instagram into a powerful growth engine in just six months. By implementing consistent content, quarterly content shoots, and a targeted engagement strategy, Ninety Five Media helped this client not only expand visibility but also convert followers into paying students and private coaching clients. You’ll hear the exact steps behind this transformation, the mistakes that were holding the brand back, and the repeatable lessons you can apply to your own marketing. If you’ve ever wondered what’s possible when social media is done strategically, this episode will open your eyes to the ROI that consistency and clarity can deliver.

Listen in as Emma explains:

The power of niche engagement to convert the right audience faster
How strategic content systems create sustainable growth and founder freedom
How consistent posting signals the algorithm and builds audience trust

And much, much more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia

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If you’ve ever hesitated to set up email automations because they feel impersonal or robotic, this episode will completely shift your mindset. In today’s Social Bite episode, Emma breaks down how to craft email sequences that are not only automated, but also infused with heart, strategy, and personal touch. From welcome series to promo flows, she walks through how to make subscribers feel seen, understood, and ready to take action, all while taking advantage of the time savings of automations. Emma shares the exact strategies Ninety Five Media uses to create automation flows that guide subscribers through a seamless journey, using personalized tone, segmentation, and micro-stories that resonate. Whether you're building your first sequence or want to optimize what you already have, this episode will help you approach automation as a powerful brand-building tool, not just a time-saver.

Listen in as Emma explains:

The 3 core email sequences every brand needs to build trust and convert
The technical tools + tactics that make automation seamless and scalable
Why segmentation and personalization matter more than ever in today’s inbox

And so much more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

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Most people don’t realize it, but the true voice of your brand on social media often isn’t you—it’s your Community Coordinator. In this episode of Stop Scrolling, Start Scaling, host Emma Tessler sits down with three powerhouse women from the Ninety Five Media team—Annie, Valeria, and Laylah—to reveal the hidden role of community management and why it’s the secret weapon for scaling online. These behind-the-scenes experts are the ones building relationships in the DMs, sparking conversations in comments, and turning cold leads into warm, loyal fans. Together, they share what community management really looks like day-to-day, the biggest misconceptions brands have about it, and how these subtle but powerful interactions drive results. If you’ve ever wondered how engagement translates into sales, or why community building is non-negotiable for brands today, this conversation will change how you think about social media forever.

Listen in as Emma speaks to Annie, Valeria and Laylah about:

Why community management is the secret growth driver most brands overlook
Ways community insights can directly shape content strategy and brand decisions
The biggest misconceptions founders have about social media community work

And much, much more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20

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If you’re struggling to create enough content for your social media, there’s a solution that can make content creation feel easy and even fun (yes, actually fun!). In this episode, Emma breaks down the transformative process of Quarterly Content Shoots, a service included in all Ninety Five Media social media management packages. Emma explains how clients can produce three months’ worth of content in just three hours, without feeling overwhelmed or intimidated. From pre-shoot questionnaires and behind-the-scenes planning to on-location filming and post-production editing, she walks through every step to show how the process works seamlessly. By shooting relatable, high-quality videos on iPhones and guiding clients in front of the camera, the Ninety Five Media team can ensure content is authentic, engaging, and ready to post. If you’ve ever felt stressed, stuck, or unsure what to create next, this episode gives you a blueprint for consistent, high-quality social media content that connects with your audience and drives results.

Listen in as Emma explains:

Exactly how quarterly content shoots simplify social media marketing
Steps to plan, shoot, and edit three months of content quickly
Using iPhone video to keep content relatable and authentic for audiences

And so much more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

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Are your posts getting likes but no real engagement? You’re not alone, and it’s not random. In this episode, Emma dives into the psychology behind audience interaction, showing you why people comment, DM, or engage with your content, and how to make them do it more often. Engagement isn’t just about numbers; it’s about connection, belonging, and making your audience feel seen. Emma breaks down the types of engagement, explains why passive interactions like views still matter, and highlights the human triggers that inspire active engagement. From understanding Maslow’s hierarchy of needs to leveraging curiosity, validation, identity affirmation, and community-building, this episode gives actionable strategies to turn your content into an experience your audience can’t resist. Learn how to move your followers from passive scrollers to active participants who are invested in your brand.

Listen in as Emma explains:

How human psychology drives audience engagement on social media
The difference between passive and active engagement, and why both matter
Four content triggers that inspire comments, shares, and DMs

And much, much more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia

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Did your engagement slow down this summer? You’re not alone. Many brands see a seasonal dip in interactions, but September is the perfect time to reset, reconnect, and reignite momentum. In this episode, Emma shares three simple yet powerful strategies to help you re-engage your audience and head into Q4 with confidence. Emma explains why summer engagement naturally dips and why pulling back on your marketing only makes your audience colder. Instead, she outlines practical ways to warm up your social channels, refresh your email list, and plan ahead with intentional content pillars for fall. Listen in to learn how to reset your strategy and head into the busiest season of the year with a stronger, more engaged audience.

Listen in as Emma explains:

How to rewarm your social audience with storytelling, interactive Stories, and intentional conversation starters
Best practices for a personalized “we’re back” or re-engagement email sequence
High-performing content pillars and seasonal trends to utilize in Q4

And so much more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

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Your social media strategy just got a whole lot more interesting. In this marketing updates episode, Emma breaks down the latest moves on Instagram and Meta that you actually need to know – not just the stuff everyone else is talking about. Screenshots may soon count as engagement (yes, really), the Instagram repost feature is officially live, and posting frequency is now scientifically proven to boost reach. On top of that, Meta is leaning into AI ad targeting, while Instagram’s new Edits app is quietly giving creators a reach advantage. Listen in to Emma explain what each of these platform changes means for your brand, how to create content that actually gets shared this month, and where to focus your energy to scale smart, not hard. By the end of this episode, you’ll know exactly where to focus, what to experiment with, and how to make social media actually work for your brand in September 2025.

Listen in as Emma explains:

How Instagram screenshot analytics could change the way engagement is measured
What the data shows about the impact of consistent posting on Instagram
The smart way to use Instagram’s Edits app

And much, much more!

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What if the growth strategies you’ve been focusing on aren’t the ones that will actually move the needle for your brand? In this episode, Emma challenges the traditional ways we think about growth on social media and reveals why stepping outside the box might be the key to your next big breakthrough. Too often, brands stay stuck in familiar patterns: working with the same types of influencers, running the same campaigns, and hoping for different results. But as Emma shares, there are smarter, less obvious avenues for growth hiding in plain sight. These overlooked strategies don’t just expand your reach – they can connect you with the exact audience you’ve been trying to attract all along. If you’ve ever felt like you’re spinning your wheels or wondering what you’re missing when it comes to scaling online, tune in for a fresh, thought-provoking take on how to grow in ways you may have never considered.

Listen in as Emma explains:

Why the growth strategies you’ve been using might not be moving the needle
How small shifts in perspective can reveal hidden opportunities for expansion
The underrated approach to building partnerships that create loyal brand advocates

And so much more!

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Most businesses are overlooking one of the biggest growth opportunities online, and it’s not Instagram or TikTok. It’s Pinterest. Unlike traditional social platforms designed to keep users scrolling endlessly, Pinterest is built as a search engine that drives people off-platform and straight to your website. That means more traffic, more leads, and more sales, if you know how to leverage it strategically. In this episode, Emma breaks down exactly how to approach Pinterest as a business tool rather than another social media account. From understanding why Pinterest operates differently than other platforms, to creating keyword-optimized content that gets discovered, Emma walks you through the essential steps to start (and succeed) with Pinterest marketing. Listen in and learn how to tap into this hidden engine for growth.

Listen in as Emma explains:

Why Pinterest is a search engine—not social media—and why that matters
Smart strategies to repurpose content for Pinterest without extra overwhelm
The key metrics to track to measure long-term success on Pinterest

And much, much more!

Connect with Ninety Five Media:

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Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia

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Engagement might be down, but your next client could already be hiding in plain sight. In this episode, Emma reveals how to transform everyday comments, DMs, and new followers into meaningful business opportunities. Instead of waiting for leads to self-identify, Emma shares simple, genuine ways to nurture relationships and move conversations from casual engagement to real sales. You’ll learn how to spot buying signals, shift public interactions into private conversations, and make your audience feel truly seen, without coming across as pushy or salesy. Whether you’re struggling with declining engagement or wondering how to connect with “lurkers” consuming your content silently, this episode will show you exactly where to start.

Listen in as Emma explains:

Why most potential clients will never openly say they want to work with you
The simple three-part welcome message that turns new followers into warm leads
How to spot buying signals in your comment section and nurture them effectively

And so much more!

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Scaling from a half-million-dollar business to a seven-figure brand takes far more than prettier graphics or posting more often. It requires a completely different way of thinking about social media. In this episode, Emma pulls back the curtain on the mindset, systems, and strategies that set seven-figure founders apart from the rest. Drawing from her work with high-growth brands at Ninety Five Media, she reveals why social media success isn’t just about content creation - it’s about leadership, delegation, and treating your channels as a powerful sales engine. Whether you’re still writing your own captions or managing your own content calendar, you’ll learn the specific shifts that can free you from execution mode and move you into the role of visionary. From building a strategic marketing team to mastering repurposing and tracking data like a pro, this conversation will help you start operating like the seven-figure founder you know you’re ready to become.

Listen in as Emma explains:

The mindset shifts that separate seven-figure founders from early-stage leaders.
How to repurpose core ideas into high-impact content across multiple formats.
The visibility strategies that go beyond organic social to accelerate growth.

And much, much more!

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Your follower count has flatlined. No need to panic! Just return to good strategy. In this episode, Emma unpacks exactly why your social media growth may have stalled and what to do to get it moving again. From saturated industries to inconsistent posting and even unknowingly buying bot followers, Emma breaks down the common reasons growth slows and the three most overlooked levers you can start using today to drive real momentum. With deep insight from managing dozens of brand accounts, Emma shares the tactical and strategic shifts that lead to faster growth, stronger brand awareness, and more ideal clients coming your way. Whether you're stuck in a plateau or want to audit your strategy before things stall, this episode offers the clarity and action steps you need now.

Listen in as Emma explains:

How misaligned messaging and industry saturation can slow your growth.
The danger of bot followers and how they can sabotage your reach.
Three powerful growth levers: collaborations, shareability, and trend-based content.

And so much more!

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Feeling stuck on what to send your email list each week? You're sitting on a goldmine of content: your social media posts. In this episode, Emma breaks down how to repurpose your top-performing social content into value-packed weekly emails that convert. Forget starting from scratch or reinventing the wheel. This is about working smarter, not harder. Emma walks you through a simple 3-step workflow to take your content from Instagram to inbox in under 15 minutes. You'll also learn how to identify the right posts to repurpose, how to beef them up with storytelling and strategy, and why repeating your message across platforms is not only okay, it’s essential. If you’ve ever felt overwhelmed by email marketing, this episode will shift your mindset and give you the tools to start showing up consistently and at a high level.

Listen in as Emma explains:

Why repeating your message across platforms builds brand trust and authority.
The 3-step process to transform social posts into weekly emails.
How to identify strong hooks and expand them with deeper insight.

And much, much more!

Connect with Ninety Five Media:

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Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia

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Hiring help shouldn’t slow you down, especially when it comes to your marketing. In this episode, Emma pulls back the curtain on the true differences between hiring a freelancer, bringing on an in-house marketer, or partnering with a full-service agency like Ninety Five Media. Drawing from her own experience hiring employees and managing a successful agency, Emma explores what it really costs - financially and energetically - to find and train marketing support. You’ll hear what makes an agency model more efficient and scalable, why one person can’t (and shouldn’t) do it all, and how the hidden costs of hiring in-house can delay your results. Let this be your blueprint for smarter marketing decisions as you weigh your next best hire.

Listen in as Emma explains:

Why hiring a team of specialists beats relying on one generalist.
The hidden costs of full-time employees that agencies help you avoid.
What a proven marketing framework can do for your speed and ROI.

And so much more!

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200 episodes isn’t just a number. It’s a milestone that only a tiny fraction of podcasts ever reach. In this special episode, Emma reflects on how Stop Scrolling, Start Scaling grew from a single idea into a powerful engine for visibility, connection, and conversion. From day one, this show has been about giving you more value than we could ever fit into an Instagram caption, and over time, it’s become a foundational piece of Ninety Five Media’s business growth. Hear Emma explain how the show fits into Ninety Five Media’s larger marketing funnel, and get your gears turning about how a podcast might support your own business growth, too. Whether you’ve listened to all 200 episodes or you’re tuning in for the first time, play this episode for honest reflections, major lessons learned, and a glimpse at what’s coming next.

Listen in as Emma explains:

How podcasting became a high-converting part of our marketing funnel
What we’ve learned from listening closely to our audience analytics
The ripple effect this podcast has had on our listeners and our business

And much, much more!

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Sounding “salesy” can be a huge fear for new business owners. There is this underlying fear for a lot of founders and marketers that by promoting offers, it means they’re being inauthentic. In this episode, Emma zeroes-in on email specifically, and breaks down the mindset blocks and copywriting mistakes that keep founders from confidently selling to their lists. If you’ve ever worried about sounding pushy, cringe, or like a used car salesman, this one’s for you. Emma unpacks what “salesy” really means (spoiler: it’s a mindset, not a tone) and offers practical tips to shift your copy while keeping your voice authentic. You’ll learn how to build trust through storytelling, add value in every message, and write with clarity so you can confidently invite your audience to buy. Plus, she shares how to optimize your automated nurture sequences so they work for you while you sleep.

Listen in as Emma explains:

Copy tweaks that create clarity and boost conversions
The power of storytelling and soft CTAs in your emails
Why your nurture sequences are your best hidden sales asset

And so much more!

Connect with Ninety Five Media:

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Have you Googled your brand lately? Your Instagram account could be climbing in the search rankings, and we’re here to tell you why. In this jam-packed monthly marketing update, Emma breaks down six major platform changes that could have a serious impact on your visibility and content strategy. First up: Instagram’s decision to expand Google indexing for public posts, which could make your content more visible in search results even outside the app. Emma also covers Instagram’s auto-scroll test (think TikTok-style endless feed), carousel slide-specific likes, and Facebook’s new option to pair music with text posts. Over on LinkedIn, a fresh algorithm update gives older posts more time to perform, and Emma shares how smart hashtag use can help boost reach. Plus, TikTok has finally launched native in-app scheduling, making it easier than ever to plan your content in advance. Emma dives deep into why these shifts matter and how you can adapt your marketing strategy right now to boost reach, visibility, and engagement across platforms.

Listen in as Emma explains:

Why Instagram’s Google indexing update is a massive SEO game-changer
How LinkedIn’s algorithm update gives your content more time to shine
What Instagram’s new auto-scroll feature means for your video hooks

And much, much more!

Connect with Ninety Five Media:

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Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia

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So, your content is performing well. Amazing! But is it converting? In this episode, Emma digs into the most common disconnects between your social media content and actual sales. If your posts are gaining traction but you’re not seeing that reflected in your bottom line, the problem isn’t your work ethic. It’s your strategy. Emma walks through a handy audit framework to help diagnose where your content might be falling short, from unclear offers to missing nurture funnels. You’ll also learn how to apply buyer psychology and storytelling to boost conversions without increasing your workload. Whether you're a DIYer or have a team behind you, this episode will help you refocus your efforts and start seeing meaningful ROI from your content.

Listen in as Emma explains:

The 3 key content buckets your social strategy might be missing
How to identify where your audience is in the buyer journey
Practical content fixes using buyer psychology, case studies, and benefit-driven messaging

And so much more!

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When your social media strategy is dialed in, opportunities like national press can come to you. In this case study episode, Emma walks you through how one of Ninety Five Media’s longtime clients turned a single, strategically written Instagram post into a Homes & Gardens feature — without a PR agency. Emma breaks down the common conundrum of whether to invest in PR or social media and explains why, when done right, your content can actually do both. You’ll learn what made this particular post stand out to editors, how to highlight the benefits of your services instead of just the features, and how to position your brand for visibility and credibility. Whether you're dreaming of press coverage or simply want to grow your presence online, this episode demonstrates how social media can be the engine behind your biggest opportunities.

Listen in as Emma explains:

How to generate PR opportunities without a publicist on social
The specific client strategy that led to a Homes & Gardens magazine feature
The brand messaging mistake most founders make on Instagram

And much, much more!

Connect with Ninety Five Media:

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We’ve all had those “what do I even say anymore?” moments, and today, we’re tackling them head-on. In this episode, Emma dives into one of the most common struggles content creators face: feeling like you’ve said it all. Whether you're managing a brand account or running a personal platform, the pressure to constantly generate new ideas can be overwhelming. Emma breaks down why content ruts are not only normal, but also a sign it's time to get back to your core message. She shares two root causes of burnout (creative fatigue and lack of clarity) and offers three powerful prompts designed to reignite your content engine. Plus, she reminds us why repetition isn’t just okay, it’s essential to thought leadership.

Listen in as Emma explains:

Why you’re not out of ideas—you’re just overextended
That repetition isn’t a cop out, but actually the best way to build brand recognition
3 breakthrough prompts to get your creative wheels turning right now

And so much more!

Connect with Ninety Five Media:

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If your Instagram game is strong but your conversions are weak, we could have the fix. In today’s episode, Emma unpacks one of the most overlooked (and highest-leverage) growth strategies for businesses: connecting your social media content to a strategic email funnel. While social media is essential for visibility and building trust, it’s email marketing that truly drives conversions, and Emma is here to show you how to turn followers into subscribers, and subscribers into clients. She discusses why relying solely on Instagram is costing you sales, how to create a lead magnet that actually works, and what steps to take to build a funnel that feels personal, easy, and effective. This episode will help you diagnose friction points in your existing funnel so you can craft a digital presence that truly scales.

Listen in as Emma explains:

Why your social audience needs to move off the app to convert
The 3-part funnel that connects Instagram to automated email sequences
Smart lead magnet ideas that feel fresh, valuable, and on-brand

And much, much more!

Connect with Ninety Five Media:

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Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia

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If social media is starting to feel more like a chore than a strategy, this episode is your reset button. Emma dives deep into a common and growing struggle among founders: content creation burnout. From emotional fatigue to detachment from your audience, Emma explains that these symptoms are not personal failures, they’re signs of broken systems. She challenges the myth that consistency means showing up constantly, and instead shares how sustainable strategies can outperform hustle-heavy ones. Emma walks you through how to reframe your approach by prioritizing automation, outsourcing, batching, and revisiting the content that actually performs. Use these tips to make sure your marketing isn’t draining you but instead supporting your energy and your growth.

Listen in as Emma explains:

Why burnout isn’t a personal problem, it’s a systems problem
How to identify and creatively repurpose your best content
That you can, in fact, stay visible and build trust without being glued to your phone 24/7

And so much more!

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Community engagement isn’t just a nice-to-have. It’s the key to scaling your brand. In this episode, Emma breaks down the true power of building real relationships through social media engagement. If you’ve been focusing solely on posting content and hoping for the best, you might be missing out on the most impactful part of your marketing strategy: authentic conversations that convert. Emma shares why content alone won’t keep your audience around, and how community-first marketing can completely transform your sales pipeline. Whether you’ve never replied to a DM in your life or you're spending hours in the comments section, this episode will help you rethink the role of engagement in your business growth. Plus, she pulls back the curtain on how Ninety Five Media’s unique team structure includes a community coordinator to help you build relationships at scale without adding more to your plate.

Listen in as Emma explains:

Why engagement, not content, is the true driver of conversions
The difference between inbound and outbound community engagement
What to prepare before hiring a team to handle engagement for you

And much, much more!

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Staying stuck in the trenches is slowing your growth. In this episode, Emma shares a truth she’s seen over and over in 10+ years of working with founder-led brands: you become a better founder when you have a marketing team. Emma breaks down the identity shift that happens when founders stop being the do-it-all person and start stepping fully into leadership. She’s lived this transition firsthand and supported countless clients through it. From managing every detail of their social media to replying to every DM, many founders are too involved in the day-to-day. That level of control doesn’t lead to scale, it leads to burnout and bottlenecks. Hear Emma offer a simple but game-changing perspective: when you step back from execution, you create space for your most important role – the visionary.

Listen in as Emma explains:

The challenges and big payoffs of shedding the “do-it-all” founder identity
Why letting go of tasks like social media execution will create the space to lead and innovate
How to find the kinds of strategic support that will kickstart your growth

And so much more!

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This month’s social media updates are a must-know, especially if you’re serious about growth. From Instagram's long-awaited grid reordering feature to LinkedIn’s bold video ad rollout, July 2025 is packed with strategic shifts you can’t afford to miss. In this episode, Emma breaks down five of the biggest marketing changes across platforms, sharing her expert take on what’s worth your attention and how to adapt your content and ad strategies accordingly. Plus, she dives into the underrated opportunity of Reddit, why creators are flocking to the Edits app, and how these updates signal bigger trends in social-first marketing. Get the inside scoop on what’s changing and how to turn these updates into growth.

Listen in as Emma explains:

How Instagram’s grid reordering can elevate your visual brand identity
What LinkedIn’s “first impression” video ads mean for B2B marketers
Why Reddit is the next big platform for early-adopter brands

And much, much more!

Connect with Ninety Five Media:

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Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia

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ROI isn’t just about money in the bank. It’s about the brand you’re building. In this episode, Emma encourages you to rethink the traditional definition of return on investment in digital marketing. She reveals how ROI can show up in unexpected but deeply valuable ways – especially when it comes to thought leadership, brand awareness, and community building. Emma shares a powerful story about one of her clients: a nonprofit that doesn’t sell a product, yet has seen explosive social media growth and influence through consistent, value-driven content. With staggering stats and real-world impact, this episode invites you to expand your mindset around what results really look like, and how to spot them before the sales even begin.

Listen in as Emma explains:

Why ROI isn’t always monetary – brand authority and audience growth matter, too
How you can generate returns on social before you launch or sell anything
Using success metrics like reach and engagement to reveal deeper ROI

And so much more!

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If you don’t know where your sales are coming from, your marketing isn’t working as well as it could be. In this episode, Emma breaks down why tracking ROI isn’t just a “nice to have,” it's a non-negotiable for making smart, profitable marketing decisions. Whether you’re investing in paid ads, content creation, or organic strategy, you need to know exactly what’s driving conversions and where your money is multiplying. Emma shares the must-track metrics that help you optimize results, plus a story that underscores the danger of outdated marketing tactics. (Hint: if your strategy still includes radio ads and magazine spreads, you’ll want to hear this.) If you’ve ever felt like you’re pouring time, money, and energy into marketing without seeing clear results, this episode will help you take back control—with data, not guesswork.

Listen in as Emma explains:

Why certain forms of marketing can’t deliver real ROI data
The tools and questions that reveal exactly where sales are coming from
How to identify your “foot in the door” offer for faster conversions

And much, much more!

Connect with Ninety Five Media:

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You’ve put so much into your content. Don’t let your first two seconds be an afterthought. In this episode, Emma breaks down the underestimated power of a strong hook in video content. With audience attention spans shrinking and social feeds moving faster than ever, those first few seconds can determine whether your message lands, or gets lost in the scroll. Emma explains what makes a hook effective, why it’s not about gimmicks, and how to use visual and auditory cues to increase engagement without compromising authenticity. You’ll walk away with four practical hook formats you can test immediately, plus a new way to think about your content openers: not as throwaways, but as your most valuable real estate.

Listen in as Emma explains:

The power of the first two seconds in social media videos
What a good hook actually does
Four creative hook formats that will work for you again and again

And so much more!

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What if the biggest risk to your business… is you? In this powerful episode, Emma talks with Rachel Pereyra, founder of Mastermind Business Services and expert fractional COO, about what it really means to lead like a CEO. Rachel shares how she helps founders shift from reactive operators to strategic leaders by first protecting the business from burnout and chaos—often caused by the founder themselves. From uncovering how your own mindset may be sabotaging growth to building operations that support freedom (not control), this conversation goes far beyond systems and into the heart of sustainable business. If you’ve ever found yourself stuck in the weeds, overbooked, or unsure how to scale without breaking everything, this episode offers real, actionable guidance and a serious mindset reset.

Listen in as Emma explains:

How to protect your business from your own burnout and blind spots
The mindset shift from “doing it all” to leading a high-performing team
How to expand capacity without over-hiring or over-working your team

And much, much more!

Connect with Rachel:

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Book a one-off strategy session for a quick hit of strategy and advice: https://calendly.com/mastermindbusinessservices/consulting-ama

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It’s a wild feeling when your content starts doing the selling for you—and not everyone is ready for it. In this episode, Emma explores the mindset shift required when your social media marketing begins to deliver results without your constant involvement. It’s an exciting milestone, but it can also trigger fear and discomfort for founders used to being hands-on in every step of the sales process. Emma shares real-life examples of clients who struggled with this transition and what it really feels like behind the scenes to scale your business with ease. Are you ready to hand off the heavy lifting to your content? This episode is your gut check.

Listen in as Emma explains:

How social media marketing can deliver leads and sales without founder involvement
Why letting go of control is a necessary mindset shift for true growth
The reason not every founder is ready to scale, even if they think they are

And so much more!

Connect with Ninety Five Media:

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The most successful Q4s start with smart strategy in Q3—and that means starting now. In this episode, Emma dives deep into the specific marketing moves product-based businesses must make in Q3 to hit major revenue goals by the end of the year. Whether you're a DTC brand, a wholesale product business, or part of a product-focused marketing team, this episode is your blueprint for getting ahead, before your competitors do. From holiday campaign planning to email list segmentation, Emma shares tactical strategies that align with real buyer behavior this time of year. She also explains why the cozy fall aesthetic begins way earlier than you'd think, and how to use that to your advantage. If you want your Q4 sales to soar, this is the episode to get you there.

Listen in as Emma explains:

Why Q3 is the true start of holiday campaign season
How to ride the “cozy content” trend starting in August
The critical back-to-school microseason you shouldn’t ignore

And much, much more!

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Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia

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What if those social media numbers you’ve been obsessing over don’t matter at all? In this episode, Emma reveals the two metrics that actually drive results in your business, and spoiler: it’s not followers, likes, or views. These backend metrics are often overlooked because they’re not flashy, but they’re crucial if you want to understand what’s working and where your marketing funnel might be leaking. Emma breaks down the importance of reach (the true top-of-funnel metric) and website taps (your warmest leads) and explains how tracking these numbers gives you actionable insight into your customer journey. Whether you need to overhaul your content or fix a broken link in your funnel, this is how to decode your analytics and finally start seeing real results.

Listen in as Emma explains:

Why reach is the ultimate indicator of top-of-funnel health
What to fix if your numbers are growing but conversions aren’t
How to troubleshoot stagnant metrics with bold content changes and audience research

And so much more!

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This month’s marketing updates show one thing loud and clear: adapting your content style is no longer optional. In this episode, Emma breaks down the most important shifts happening across platforms, including Instagram’s powerful new Reels editing tools, a surprising TikTok feature that could revolutionize live content, and fresh insights straight from Instagram on how to boost reach by rethinking your content strategy. Plus, we’re looking at how U.S. tariffs may quietly drive up your ad costs later this year, and what you can do now to get ahead of it. Whether you’re running paid campaigns, refining your organic strategy, or just trying to keep up with algorithm changes, we’ve got a well-rounded briefing on what’s new and what actually matters.

Listen in as Emma explains:

Why Instagram’s new Edits app could give your Reels a competitive edge
The small content shift that boosted reach by 30% in internal Instagram tests
What TikTok’s new live DMs mean for real-time lead generation

And much, much more!

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Here’s what most people don’t realize about “in the moment” content: it takes a lot of planning. In this episode, Emma unpacks the unrealistic expectation that your content needs to be created in real time to be effective, and why trying to post immediately is often the fastest way to stall your momentum. She offers a behind-the-scenes look at what it actually takes to pull off real-time content at events, and why even your favorite creators aren’t doing what you think they are. You’ll learn how to build a content system that frees up your time, protects your energy, and still makes your audience feel deeply connected to you and your brand. If you’re ready to learn how to make your content feel authentic without tying yourself to your phone 24/7, this is your roadmap.

Listen in as Emma explains:

A mindset shift for creating high-impact content without the stress
How to prep for events so your content captures the full story
What “B-roll” content is and why it’s your new best friend

And so much more!

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Summer may feel slow, but Q3 is secretly one of the most strategic seasons in business. Service providers who tap into its rhythms can gain a serious edge for the biggest sales period of the year: Q4. In this episode, Emma breaks down the most important marketing shifts to make during July, August, and September. From buyer psychology and content scheduling to influencer planning and belief-shifting messaging, Q3 holds untapped potential for brand building and conversion prep. If you’ve ever wondered how to stay visible and sell smarter while your audience is on vacation mode, this episode is your roadmap. Whether you're doing your own marketing or managing a team, these insights will help you stay one step ahead and set the stage for a profitable Q4.

Listen in as Emma explains:

Why Q3 buyer psychology centers on convenience, memory-making, and time-saving
Why influencer and collab campaigns for Q4 must start now
How to build brand awareness when social engagement dips in summer

And much, much more!

Connect with Ninety Five Media:

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Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia

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Here’s the truth: no one is buying your offer just because of what's included. In this episode, Emma unpacks why belief-based content—not feature-stuffed sales pages—is what actually moves your audience from scrolling to sold. Using sharp, real-world examples (hello, Peloton!) and behind-the-scenes insights from digital businesses, she reveals how to shift your messaging from what you do to what your audience needs to believe is possible. You'll learn how to future-cast, reframe limiting assumptions, and position your offer as the catalyst for transformation. If your content is packed with deliverables but low on conversions, this belief-first approach might just be the missing link in your sales cycle.

Listen in as Emma explains:

How to reposition your offer as the solution to who your audience wants to become
Why future-casting content helps your audience see themselves inside the transformation
The three types of belief-based content that spark connection and speed up conversions

And so much more!

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If you’re showing up on social media every day but still not seeing the leads roll in, your problem might not be the content—it might be the platform. In this episode, Emma shares a smart, strategic approach to choosing the right platforms based on how your audience behaves, not just where you’ve always posted. You’ll learn why demographic data isn’t enough, how to get inside your ideal customer’s everyday life, and why diversifying your efforts across multiple platforms could be the key to unlocking consistent sales. Plus, Emma dives into the underestimated power of your personal brand in driving lead generation, especially on platforms like LinkedIn. Whether you’re B2B, product-based, or a founder building your visibility, this episode will help you take a more thoughtful, data-driven approach to where, and how, you show up online.

Listen in as Emma explains:

Why content alone isn’t enough to drive consistent leads
How to choose platforms based on consumer behavior, not guesswork
The risk of relying on just one platform for growth

And much, much more!

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If your content isn’t converting, it’s easy to assume you simply need MORE of it. More posts equals more website traffic, right? Not necessarily. In this episode, Emma challenges the common “just post more” advice and makes a compelling case for posting better instead of posting more. In fact, what many brands really need is clearer messaging, not a heavier posting schedule. Drawing from her 10+ years of experience, Emma breaks down why quality trumps quantity when it comes to conversion, and how a single, well-crafted post can often do more than a week’s worth of filler content. You’ll hear what kind of content actually moves people from follower to buyer, and how to make sure your message lands with the right people. If you’ve been feeling stuck, scattered, or just unsure why your content isn’t converting, this episode might be the reset you need.

Listen in as Emma explains:

How one powerful post can turn a viewer into a buyer
The ideal minimum posting cadence for consistent growth
What to fix first if your content isn’t converting

And so much more!

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What if growing your sales by 30% didn’t require paid ads, daily posting, or burnout? In this episode, Emma pulls back the curtain on a powerful client case study—one that started with an ambitious goal of 20% sales growth in six months, and ended with a 30% increase in just five. You’ll hear exactly how this brand reached and exceeded their goal through intentional strategy, organic content, and a mindset shift around what their social media should really be doing. From audience analytics to launch alignment and time-saving systems, this episode uncovers how the right strategy can drive real results without adding more to your to-do list.

Listen in as Emma explains:

How to set ambitious yet achievable social media goals
The simple system that made our client’s pre-scheduled content feel organic
Why aligning content with launches changed everything for this brand

And much, much more!

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Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia

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The content with you in it always performs better. So why aren’t you showing up more often? In this episode, Emma explores the deeper reason so many founders resist getting in front of the camera, and what to do about it. It’s not just about vanity metrics or having the “right look.” It’s about confidence, preparation, and understanding what makes you feel like your best self. Whether you’re avoiding video content because you feel awkward, or you’re just not sure where to start, this episode is your pep talk and practical guide. Emma shares personal stories, industry data, and a mindset shift that could change the way you approach content creation forever. Because when you’re ready, you don’t have to get ready — and that’s when your best ideas make the biggest impact.

Listen in as Emma explains:

Why founder-led content consistently outperforms brand-only posts
The real reason you may avoid filming (and how to overcome it)
How showing up as your best self helps move the needle faster

And so much more!

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Tariffs are making headlines and impacting bottom lines—and everyone is wondering how to talk about them without sparking fear (or whether to talk about them at all). In this episode, Emma breaks down how to talk about tariffs on social media with clarity, transparency, and strategic calm. Whether you’re a product-based brand facing rising costs or a service-based business wondering how to support your clients, this conversation will help you navigate the uncertainty without sounding alarmist. You'll learn how to reframe the conversation, build trust through honesty, and even use the moment to strengthen your community and drive thoughtful sales. From messaging angles to campaign ideas like “anti-tariff sales,” Emma shares actionable ways to meet the moment head-on—without losing your audience’s confidence. Because when the market shifts, your power lies in how you respond.

Listen in as Emma explains:

How to communicate urgency without resorting to fear-based messaging
Why honest content builds deeper trust (and often drives more sales)
Specific campaign ideas to address tariff changes in a thoughtful way

And much, much more!

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Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia

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Plenty of business owners think of paid ads as their golden ticket to growth. But that’s only true if your organic strategy is locked in. In this episode, Emma shares a powerful conversation she had with a client whose business was bleeding money through paid media. Despite running ads all year, her revenue never caught up. Why? Because her organic presence wasn’t doing its job. Emma explains why organic content isn’t just the warm-up act; it’s the foundation that makes paid ads convert. You'll learn why throwing money at Facebook or Instagram ads won’t work if your profile feels off-brand or uninspiring, and what to do instead. Whether you're managing ads yourself or working with an agency, this episode will help you avoid wasted spend and build a strategy that actually drives sales.

Listen in as Emma explains:

Why paid ads are doomed to fail without a strong organic foundation
The journey your audience actually takes before they buy
Why better organic content lowers your paid media costs

And so much more!

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If it feels like the second you catch up with the algorithm, everything changes again, you’re not imagining it! Today’s episode is here to help you stay ahead of the curve. We’re diving into May’s biggest marketing updates, from Instagram’s experimental new features to TikTok’s latest political saga and LinkedIn’s ad upgrades. Knowing what’s changing (and why) can shift your mindset from feeling frustrated to feeling empowered. Because when you understand the "why" behind these updates (hint: it’s all about keeping users engaged) you can start using these shifts to your advantage, instead of letting them derail your strategy. Plus, Emma shares practical insights on how (and whether) you should be integrating these changes into your marketing right now.

Listen in as Emma explains:

Why TikTok’s future in the U.S. still isn’t finalized
How LinkedIn’s new Campaign Manager tools could boost your ad performance
Instagram’s new lockable posts and how to leverage them for exclusivity

And much, much more!

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Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia

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What if a recession didn’t mean slowing down, but scaling up? In this energizing episode, Emma challenges the instinct to pull back when the economy starts to shake. Instead, she shares why a recession might just be the biggest opportunity for growth—if you play your cards right. Drawing lessons from the marketing shifts of 2020, Emma highlights how the brands that committed to social media before the world turned upside down were the ones who came out stronger on the other side. But even if you're just getting started, it's not too late. This episode breaks down the mindset shifts, content strategy updates, and community-building efforts that can help your business thrive in any economic climate. This is your invitation to lean in, post more, connect deeper, and become the brand your audience turns to when the world gets shaky.

Listen in as Emma explains:

Why social media becomes more powerful during hard economic times
How to adapt your messaging to speak directly to pain points
The content strategy shift that builds buyer trust and community

And so much more!

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Collaboration isn't just a nice-to-have. It’s one of the fastest ways to scale. In today’s episode, Emma breaks down how partnerships with aligned brands can unlock massive growth in ways solo strategies simply can’t. While online business often feels isolating, the truth is, the most successful brands are built in community. Emma shares her insights on what makes a truly strategic collaboration, how to find the right partner, and the most effective ways to amplify these partnerships through social media. You’ll also hear the behind-the-scenes story of a recent client collab that resulted in over 4,000 new followers in just five days, along with the giveaway strategy that made it go viral. Whether you're tagging brands in your content or launching a full-blown joint product, this episode will shift how you think about growing your audience and influence.

Listen in as Emma explains:

Why collaboration works better than solo scaling in most cases
The two types of collabs that drive major visibility
The right (and wrong) way to pitch a collab on social

And much, much more!

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What if you’ve been measuring your marketing success all wrong? In this episode, Emma breaks down the real indicators that your marketing is working—and spoiler alert, it’s not about likes or follower counts. While most brands obsess over vanity metrics, Emma explains why conversations and community-building are the true secret sauce to long-term growth. Sharing personal stories from her early days growing Ninety Five Media, Emma reveals how low-follower accounts can still convert like crazy—if you're focusing on the right things. She invites you to zoom in on DMs, comments, and human-to-human engagement that drive connection, trust, and brand advocacy. Whether you're managing your own socials or have a team, this episode will reframe how you track your progress and fuel your momentum.

Listen in as Emma explains:

Why likes and follower growth are not accurate indicators of marketing success
Where to focus if you want to drive real conversions
The surprising brand reach and referrals that can come from proactive engagement

And so much more!

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Most business owners are stuck on the content rollercoaster with no clear path to scale. That ends today. In this episode, Emma breaks down the marketing funnel in a way that will totally click for you, even if you’re new to posting on social media. If you’ve ever wondered why your content isn’t converting, this episode will show you exactly where the disconnect is. Emma explains how the four phases of the funnel—awareness, consideration, conversion, and advocacy—mirror your audience’s buyer journey, and why it’s your job to guide them through every step. You’ll learn how to create intentional content for each stage, how to grow your reach without burning out, and why people don’t just stumble into your offers—you have to show them the way. Get ready to move from posting aimlessly to marketing with clarity, purpose, and actual results.

Listen in as Emma explains:

Why every piece of content should serve a specific purpose
The biggest mistake business owners make at the top of the funnel
What content to create for each stage of your buyer’s journey

And much, much more!

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Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia

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Still thinking of your Instagram as just another marketing channel? It’s time to shift your mindset. The truth is, in 2025 your social media is your portfolio. In this episode, Emma dives into the reality that, no matter your industry, your Instagram presence is no longer optional, it’s foundational. Emma unpacks how consumer behavior is rapidly shifting away from traditional search engines and toward social media as the first place people go to evaluate a brand. Whether you’re a service or a product-based business, your audience is making snap judgments based on what they see on your profile - and if your social content doesn’t match the quality of your website, you could be losing potential clients without even realizing it. Emma shares real examples, data-backed insights, and a clear call to elevate your brand presence in a way that aligns with how people actually shop and discover businesses today.

Listen in as Emma explains:

Why inconsistent branding between your website and social platforms can erode trust and block conversions
The shifts in consumer behavior that show more people searching for businesses on Instagram than Google
How to treat your social media like your digital storefront

And so much more!

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If you’re still relying only on one-off email blasts, it’s time to rethink your strategy. In this episode, Emma breaks down one of the most powerful yet underutilized elements of your marketing strategy: email automations. While many business owners know the value of building an email list, few are taking full advantage of what automated email flows can do. Emma explains the difference between campaigns and automations, why your customer experience depends on having flows in place, and how to set up three foundational automations: the welcome flow, re-engagement flow, and post-purchase flow. These email sequences don’t just streamline your workload—they actively build trust, boost sales, and elevate how your brand shows up. Whether your list is big or small, automations are the key to scaling without burnout.

Listen in as Emma explains:

How email flows enhance both customer experience and business efficiency
Why automation isn’t just about saving time—it’s about creating deeper, more intentional connections with your audience
Reframing your thinking to treat your email list like a relationship, not just a numbers game

And much, much more!

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It’s 2025. Are hashtags even relevant anymore? In this episode, Emma tackles the hot-button topic of hashtags and unpacks the ongoing debate: do they still work, or are they just digital clutter? With insights backed by real-world data from Ninety Five Media clients, Emma clears up what hashtags actually are, why many aren’t working for you, and how to simplify your strategy to get seen by the right audience. Spoiler: it’s not about using fancy industry jargon—it’s about using words your customer would search for. Emma also shares a simple approach to optimizing your content, profiles, and reach through intentional hashtag use. If you’ve been overlooking or misusing hashtags, this episode will change how you show up.

Listen in as Emma explains:

Why hashtags will still work for you, but only with the right strategy behind them
How to identify the most effective, audience-friendly keywords for your business
Customizing hashtags per post and reviewing your data regularly for real results

And so much more!

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The algorithm has changed again—but don’t panic. This episode breaks it all down. In this episode, Emma dives into the shifts shaping how founders should approach content creation, outsourcing, and audience engagement. From TikTok's surprising push toward long-form videos to Instagram’s controversial rollout of AI-generated comments, the landscape is evolving fast and Emma is here to help you keep up. She also shares a behind-the-scenes look at how one client’s trust in the Ninety Five Media marketing team led to valuable growth and stress reduction, a reminder for anyone feeling overwhelmed by platform changes. Plus, hear Emma’s take on Meta’s latest ad updates and why TikTok is still thriving despite all the regulatory drama.

Listen in as Emma explains:

Instagram's new AI functionality and why Emma isn’t totally sold on it
Why longer TikTok videos are suddenly outperforming short-form content
How to test and scale content using audience data, not guesswork

And much, much more!

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Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia

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Your business isn’t the only brand that deserves the spotlight—you do too. In this episode, Emma challenges founders and entrepreneurs to stop hiding behind their business and start building their own personal brand as well. Drawing from her own journey with personal branding and some real-life stories from her clients, Emma unpacks why separating your identity from your business isn't just empowering, it’s smart strategy. From avoiding burnout to preparing for future exits, your personal brand can fuel both long-term success and short-term sales. Think of this episode as your gentle wake-up call to build an online presence that’s just for you.

Listen in as Emma explains:

Why a personal brand builds trust faster than business-focused content ever will
How your own brand can protect you for future pivots, exits, or career transitions
Creating “collab content” between your business and personal accounts to help grow both brands

And so much more!

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Your follower count is growing—but your engagement? Not so much. What gives? In this episode, Emma unpacks one of the most frustrating challenges creators and brands face: low engagement despite audience growth. Through real client stories and honest insights, she explores what’s really happening behind the scenes and why more followers don’t always mean more results. From the hidden impact of bot followers to content that simply isn’t connecting, Emma walks you through the most common culprits and, more importantly, what to do about them. You’ll learn how to audit your audience, rethink your content strategy, and make small but powerful shifts that lead to better conversion, without scrapping everything and starting over.

Listen in as Emma explains:

Why your engagement rate is more important than your follower count
What to do if you’ve purchased followers in the past
A content strategy rooted in analytics that will actually lead to conversions

And much, much more!

Connect with Ninety Five Media:

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Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia

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We all know that video is king right now, but the pressure to create great video content as a founder can be overwhelming. Video is one of the most powerful tools for building trust and connection with your audience, but knowing what to film, how to film it, and how to stay consistent can feel like major roadblocks. In this episode, Emma shares game-changing strategies for making founder-forward video content feel effortless and impactful. She breaks down how to batch content to save yourself time, reduce stress, and improve your social media engagement. Learn how to plan a successful filming session, why you don’t need constant outfit changes, and which simple tools will instantly enhance your video quality.

Listen in as Emma explains:

Why batching is key, and her top tips for recording content in bulk
How to keep perfectionism at bay and focus on showing up consistently
Where to source new ideas for video content (it’s easier than you think!)

And so much more!

Our favorite video recording tools:

Lapel mic

Phone light

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DJI Mic (2 TX + 1 RX + Charging Case), Wireless Lavalier Microphone, 250m (820 ft.) Range, 15-Hour Battery, Noise Cancellation, Wireless Microphone for PC, iPhone, Andriod, Record Interview, Vlogs

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Are you unknowingly leaving game-changing opportunities on the table when it comes to social media? If you’ve ever felt like you’re lagging behind while others seem to be scaling effortlessly, you’re not alone. The truth is, social media offers unlimited possibilities—but without clarity, it can feel overwhelming. In this episode, Emma is uncovering three major opportunities that many brands overlook, from optimizing your profile for discoverability to building deeper audience connections and leveraging e-commerce in new ways. These hidden strategies could be the key to unlocking your next level of growth. Tune in to learn how to align your social media efforts with your goals and start making moves that actually drive results.

Listen in as Emma explains:

Why an optimized social media profile is essential for discoverability
The importance of aligning your social strategy with your evolving business goals
How e-commerce is shifting and what it means for your brand

And much, much more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20

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Raise your hand if you’ve ever wondered why gaining more followers isn’t leading to more sales in your business. You’re not the only one! Here’s the truth: metrics like follower count and likes don’t actually matter when it comes to your bottom line. In this episode, Emma breaks down the difference between “vanity metrics”—the ones that feel good but don’t actually impact your business—and “conversion metrics”—the ones you actually want to be paying attention to. She explains the hidden numbers that truly impact your ROI, how DM conversations are the best place to land more sales, and why website clicks should be your new best friend. Stop chasing likes—start tracking what actually moves the needle.

Listen in as Emma explains:

The surprising number one metric Instagram uses to measure post performance
Why DMs and website clicks are more valuable than public engagement
How to generate more sales by prioritizing relationship-building social interactions

And so much more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

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Starting a new Instagram account in 2025 is a whole different game than it was a decade ago. The days of organic reach doing all the heavy lifting are gone. Now, success on Instagram requires a strategic mix of consistency, engagement, and even paid media. In this episode, Emma shares expert insights into how to build momentum fast with a brand-new account, ensuring your online presence is not just visible but monetizable. Whether you’re launching a new business or rebranding an existing one, Emma outlines a clear roadmap to navigate Instagram’s ever-evolving landscape, from crafting a solid content strategy to leveraging paid media and engagement techniques. Tune in for an expert overview of how to maximize your content’s reach, develop a strong community, and convert followers into loyal customers.

Listen in as Emma explains:

The importance of a structured posting schedule for rapid Instagram growth
How outbound engagement drives brand awareness and community building
The role of paid media and how to when it’s time to utilize it

And much, much more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia

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Feeling overwhelmed by constant algorithm changes and shifting marketing trends? You’re not alone. Many business owners and creators feel like they’re constantly reinventing the wheel just to stay relevant. But here’s the truth: a solid content strategy isn’t about keeping up with every change—it’s about creating a strong foundation that allows you to evolve without losing direction. In this episode, Emma shares the foundational aspects of content strategy that act as your North Star—keeping you on track no matter how trends evolve. When you focus on these core principles, your content remains aligned with your brand, and scaling becomes seamless.

Listen in as Emma explains:

The proven strategies that drive results regardless of trends
Content buckets and how to utilize them to create a structured, sustainable process
How to make sure your content always aligns with your long-term vision

And so much more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

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This month saw big changes in the digital marketing world, and you need to stay ahead! In our March Marketing Update, Emma breaks down the latest must-know shifts across platforms, from TikTok’s reinstatement in the App Store to Pinterest’s record-breaking growth and Instagram’s controversial new dislike button. Plus, TikTok is testing a game-changing subscription feature for its e-commerce platform, making it an even bigger rival to Amazon. Whether you're a business owner, social media manager, or marketer, understanding these shifts will help you stay competitive and capitalize on emerging trends. Tune in as Emma unpacks the latest developments and outlines how they’ll impact your current social media strategy.

Listen in as Emma explains:

What TikTok’s reinstatement means for your account
How Pinterest’s growth could drive more traffic to your brand
Why TikTok Shop’s subscription model might revolutionize e-commerce

And much, much more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20

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AI is shaking up the marketing world—but how much should we really be relying on it? In this episode, Emma explores the exciting potential of AI in the content creation process, as well as the key limitations marketers need to keep in mind before integrating it. From streamlining workflows to generating fresh ideas, AI has the potential to be a powerful tool—but what pitfalls might we not be seeing? Emma shares her take on where AI shines, where it still falls short, and how marketers can use it strategically without losing the human touch. Whether you're an AI enthusiast or a skeptic, this episode will give you a fresh perspective on how to make AI work for your brand.

Listen in as Emma explains:

What AI does well, and what it can’t replace
The best way to blend AI efficiency with human creativity
One thing you must consider before relying on AI in your marketing

And so much more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

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What’s the secret that great marketers know? That brand marketing isn’t just about selling a product—it’s about creating a movement. In this episode, Emma sits down with Umama Kibria, a community-building marketing expert, to explore how brands can cultivate devoted audiences that feel like family. She shares insights on fostering genuine connections, turning customers into ambassadors, and why the most successful brands prioritize engagement over transactions. This conversation will give you actionable strategies to create a brand that people don’t just buy from but believe in. Umama also reveals the common mistakes brands make when trying to build a loyal community—and how to avoid them. If you’re looking to strengthen your brand’s impact and build lasting customer relationships, you’ll want to tune in.

Listen in as Emma explains:

The key ingredients for building an engaged and loyal brand community
The biggest mistakes brands make when fostering a community—and how to fix them
How to turn customers into brand advocates who spread the word for you

And much, much more!

Connect with Umama:

Website (Head of Social)

Website (Play Social Club)

Instagram (Personal)

Instagram (Play Social Club)

TikTok

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We’ve got you covered.

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia

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Reddit is having a major moment, and if your brand isn’t on it yet, you could be missing out on a ton of organic reach. Thanks to a game-changing data sharing deal with Google in 2024, Reddit now ranks incredibly high in search results—meaning conversations happening on Reddit are more visible than ever. But here’s the catch: Reddit is not like Instagram or TikTok. If you try to sell the way you do on other platforms, you’ll get flagged, downvoted, or even banned. In this episode, Emma breaks down exactly how to use Reddit to build brand awareness without getting kicked off the platform. We’ll discuss why Reddit should be a key part of your 2025 marketing strategy, how to leverage subreddits to engage with your target audience, and the best way to position your brand authentically.

Listen in as Emma explains:

The reason Reddit is ranking so high on Google right now.
Why you shouldn’t think of Reddit as a social media platform, and how to categorize it instead.
How to engage as an authentic resource on Reddit rather than a salesperson.

And so much more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

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Are you unknowingly creating content for yourself instead of your audience? If so, you’re not alone—this is one of the biggest mistakes small businesses make on social media. In this episode, Emma dives into the importance of data-driven content creation and why relying on personal preference can limit your brand’s growth. She shares real-world examples, including a behind-the-scenes look at how Ninety Five Media helps clients pivot their strategies based on audience insights. If you’ve ever felt stuck on what to post, this episode will give you actionable steps to understand your audience, stop guessing, and create content that truly resonates.

Listen in as Emma explains:

Why creating content you love isn’t always the best strategy
How to analyze your data and uncover what your audience actually wants
The power of platform-specific content and adapting to different audiences

And much, much more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia

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If you feel like your service-based business is getting lost in the noise of social media, it’s time to change that. In this episode, Emma breaks down how to make your brand stand out and attract the right clients. The truth is, there are plenty of people who offer the same service as you - but no one does like you. By clarifying your brand voice, showcasing your expertise, and leveraging social proof, you can position yourself as the go-to provider in your industry. Emma shares real-world examples of how small shifts in messaging and content strategy can create massive results. Ready to finally stop blending in and start scaling? Let’s get into it!

Listen in as Emma explains:

How to define what makes your approach unique.
Creating value- and data-driven content to showcase your expertise.
How to use client testimonials and case studies to reinforce credibility.

And so much more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

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We all know that content is king, but without an engaged community, your content is going nowhere! In this episode, Emma dives into the critical role of audience engagement in building a successful brand on social media. It’s not just about creating great content—it’s about ensuring that content reaches new people, sparks conversations, and nurtures relationships that lead to real business growth. Emma breaks down the three essential pillars of your marketing strategy: content, strategy, and engagement, and explains why engagement is the key factor holding it all together. If you’re tired of posting into the void and not seeing results, this episode is your wake-up call! Discover how to build a thriving online community that fuels your brand’s success in 2025.

Listen in as Emma explains:

Why content alone won’t grow your brand on social media
The role of engagement in turning followers into paying clients
How to strategically attract and nurture your ideal audience

And much, much more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20

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Are you holding back from selling on social media because you’re worried about seeming “salesy”? Here’s the truth: your audience wants to be sold to. They’re following you because they’re curious about what you offer, how you solve problems, and why you’re the one they should trust. In this episode, Emma takes you through the important mindset shift around your online marketing that can take your sales to the next level, and the actionable steps to help you make the change. By understanding your audience’s needs and following the four stages of social selling, you’ll unlock the full potential of your online presence and see real results.

Listen in as Emma explains:

Why your audience is ready to buy
The four stages of social selling
How posting content only does half the work, and how to close the loop like a pro

And so much more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

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How do you plan a goal-oriented team retreat that’s also fun and memorable? This January, the Ninety Five Media team gathered for their second annual retreat, and in this episode, Emma is sharing her insights from planning and hosting it. From her favorite moments to the biggest lessons she learned, Emma explains how she crafted a meaningful in-person experience for her fully remote team. You'll hear how intentional strategies fostered deeper connection, collaboration, and alignment, and what she might do differently next time. Whether you’re leading your own team or simply looking for fresh ideas to bring people together, tune in for advice on designing impactful events in today’s remote-work world.

Listen in as Emma explains:

How intentional planning created a space for creativity and growth
The powerful role reflection plays in celebrating wins and mapping out future goals
Lessons learned and best practices for your next in-person event

And much, much more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia

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Feeling stuck in a cycle of haphazard marketing? You’re not alone. In this episode, Emma reveals why “winging it” online just won’t cut it anymore. Marketing has the potential to be your business’s top growth driver—when done with intention and strategy. Emma breaks down how shifting from reactive to proactive marketing creates meaningful content, builds audience trust, and drives results that matter so you can say goodbye to last-minute posting and hello to marketing that actually works. Tune in to learn why thoughtful marketing is not only more effective but also less stressful for you.

Listen in as Emma explains:

Why posting for the sake of posting wastes your audience’s time—and yours
How a well-thought-out strategy builds trust with your audience
The reason why engaging content strengthens your relationship with the algorithm

And so much more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

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January 2025 was a whirlwind for social media marketers. The sudden TikTok blackout and its equally sudden return left everyone scrambling for answers. Now, as we move into February, Emma is unpacking the implications of TikTok’s 75-day extension, how brands should move forward considering this uncertainty, and what other social platforms are doing to capitalize on the chaos. In this episode, Emma explains how Instagram is doubling down on video with its new "Edits" app and a push for longer Reels, while X (formerly Twitter) has introduced a dedicated video tab, further signaling the dominance of video content. Stay ahead of the game with Emma’s breakdown of these critical updates and learn how to keep your content strategy agile in a rapidly evolving media landscape.

Listen in as Emma explains:

What TikTok’s 75-day extension means
How Instagram’s "Edits" app is changing video content creation
Why longer Instagram Reels are now being favored

And much, much more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20

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What if you could exceed every single marketing goal you set for your business this year? That’s exactly what one of our consulting clients did in 2024—and in this episode, Emma is breaking down how they did it. From skyrocketing lead generation to achieving a 25% conversion rate and surpassing their follower growth target by over 50%, their results were nothing short of incredible. Listen in as Emma walks through the strategies they implemented, the power of upskilling internal teams, and why bold goal setting is the foundation for transformative growth. Whether you’re considering working with a consultant, hiring an agency, or tackling social media marketing on your own, this episode will show you what’s possible in 2025.

Listen in as Emma explains:

How this client hit their exact goal of 30 new leads after starting from almost zero
The strategic content and engagement they utilized to surpass their Instagram growth target by 53%
Why setting ambitious goals—and seeking expert support—can transform your marketing results

And so much more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

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Think Instagram is too crowded for your service-based business? Think again. This episode is your ultimate guide to launching and growing an Instagram account that doesn’t just get likes—it gets clients. Emma is cutting through the noise to show you, step-by-step, how to set up your profile, craft magnetic content, and turn followers into paying customers. Whether you’re launching a brand-new service or rebranding your business, tune in to learn how to take advantage of Instagram as a powerful tool to make meaningful connections with potential clients.

Listen in as Emma explains:

How to optimize your bio for discoverability and clarity
The power of “content buckets” for variety and consistency
Lessons learned from working with clients and how to avoid common mistakes

And much, much more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia

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Feeling stuck in a saturated market? You’re not alone—but here’s the good news. Standing out is easier than you think when you embrace what makes you unique. In this episode, Emma shares the number one way to escape the noise on social media and position yourself as an authority in your industry. Discover why the qualities you may be hiding are actually your biggest strengths, and learn actionable tips to build content that highlights your authenticity. If you’re ready to attract your dream clients and stand out with confidence, this episode is for you.

Listen in as Emma explains:

Reframing saturation not as a barrier, but as an opportunity to stand out
How to highlight the qualities that make you, your team, or your processes different
The best (and easiest) way to attract highly aligned clients

And so much more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

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Podcasting isn’t just a trend. It’s here to stay, and it’s a powerful tool to scale your business. In this episode, Emma breaks down everything you need to know to start, grow, and monetize your own podcast. From identifying your target audience to creating a consistent schedule, and even exploring creative monetization strategies, Emma shares a comprehensive guide to building a podcast that truly adds value to your business. You’ll also learn why podcasting is one of the best ways to connect deeply with your audience and build authority in your niche. If you’ve been putting off starting a podcast or wondering how it can benefit your business, this episode will give you the clarity and confidence to dive in headfirst!

Listen in as Emma explains:

How to define your podcast’s target audience and deliver unique value
The key tools and strategies for launching your show successfully
Creative ways to monetize your podcast without relying solely on ads

And much, much more!

Work with us for your podcast production + management needs

The podcasting microphone Emma recommends

Connect with Ninety Five Media:

Website

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Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20

Shure MV7 USB Podcast Microphone for Podcasting, Recording, Live Streaming & Gaming, Built-in Headphone Output, All Metal USB/XLR Dynamic Mic, Voice-Isolating Technology, TeamSpeak Certified - Black

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What if spending money could actually make you money? In this episode, Emma breaks down why outsourcing to experts isn’t just a cost—it’s one of the smartest moves you can make to grow your business. From saving time to achieving a higher ROI, Emma shares how delegating consistent, ongoing tasks like social media marketing can free you up to focus on what you do best. Plus, hear a powerful client success story that showcases how outsourcing is the ultimate strategy for scaling. Don’t miss this actionable episode that will leave you rethinking how you spend your time and money.

Listen in as Emma explains:

The true ROI of hiring experts
How you can avoid expensive hiring and training
Why delegating tasks enables you to scale and step into your role as a visionary leader

And so much more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

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Does your brand voice cut through the noise and create loyalty in a sea of sameness? For clients of today’s guest, Amanda Aldinger, it absolutely does. In this episode, Emma sits down with Amanda, the founder and CEO of a leading brand messaging and voice strategy studio, to uncover the secrets to crafting a bold, memorable brand voice. Trusted by powerhouse brands like La Mer, PepsiCo, and Makeup by Mario, Amanda shares the strategies that help businesses thrive in crowded markets. Together, she and Emma explore why consistency, emotional connection, and audience responsiveness are essential for building loyalty—and confront a big challenge brands face today: the fear of being polarizing on social media. Get ready to take notes, because these insider tips are game-changers for your brand voice strategy!

Listen in as Amanda explains:

The three pillars of successful messaging
How psychographics, not demographics, unlock audience alignment
The value of reactivity in a rapidly evolving marketing landscape

And much, much more!

Connect with Amanda Aldinger:

Website

LinkedIn – Amanda Aldinger

LinkedIn – Antonym

Connect with Ninety Five Media:

Website

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Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia

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Posting without results? It’s not your content—it’s your strategy. In this episode, Emma shares how to stop spinning your wheels on social media and start generating real leads for your business. Emma breaks down the three most common mistakes brands make on social: inconsistent posting, unclear messaging, and overlooking the power of engagement. You’ll learn how your content works as a funnel, and the secret to creating intentional, authentic conversations on social media that build trust and drive results. At Ninety Five Media, these strategies generate leads every single week—and they can work for you too.

Listen in as Emma explains:

Why consistency and clear messaging are the key to high-converting content
The 3-part funnel your content should be creating
The single most effective way to spend your time on social if lead generation is your goal

And so much more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

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It’s a new year and a new month, and that means fresh marketing updates you need to know to stay ahead in 2025. In this episode, Emma dives into the latest features and trends across Instagram, Meta, and Threads. She outlines Instagram’s new “Trial Reels” feature that could change the way you create and approve content, the reason you should be paying attention to Threads (if you aren’t already), updates to Meta’s performance metrics, and lots more. These updates are crucial whether you’re a creator, a marketer, or a business owner. Tune in to learn what’s changing, why it matters, and how you can leverage these tools to drive growth in Q1 and beyond.

Listen in as Amanda explains:

How Instagram’s Trial Reels could change your content approval process
Threads’ dramatic rise in downloads and what it means for your strategy
Why Instagram’s DM scheduling tool is a game-changer for marketers

And much, much more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20

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Are you looking to invest in your leadership skills in 2025? You’re in the right place. In this episode, Emma is revealing the top four business books that were instrumental in transforming her team and leadership approach in 2024. These handpicked books focus on management, team-building, accountability, and scaling strategies - offering insights to help you lead effectively and scale smarter. Discover actionable insights to refine your managerial style and strengthen your team dynamic whether you're a founder, a manager, or someone eager to grow.

Listen in as Emma shares her favorite titles that cover:

How to foster accountability for stronger team performance
Proven methods to position your agency as a leader in a competitive market
Tactics for building a cohesive, high-performing team with shared purpose and trust

And so much more!

Mentioned in this episode:

The Making of a Manager, by Julie Zhuo

Winning with Accountability by Henry Evans

Sell with Authority by Drew McLellan and Stephen Woessner

All In: How Great Leaders Build Unstoppable Teams by Mike Michalowicz

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Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

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Winning with Accountability: The Secret Language of High-Performing Organizations

Sell with Authority: Own and Monetize Your Agency's Authority Position

The Making of a Manager: What to Do When Everyone Looks to You

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What if your email list could become your secret growth engine? In this episode, Emma tackles a powerful listener question about making email marketing work for service-based businesses—especially those with frequent one-time clients. Drawing from a makeup artist’s real-world challenge, Emma breaks down how email marketing can transform relationships with past clients into ongoing revenue streams. She shares actionable strategies for re-engaging your email list, crafting irresistible offers, and building automated flows that nurture your audience long after the first interaction. Whether you’re new to email marketing or ready to refine your approach, this episode has the tips you need to start scaling your service-based business with email.

Listen in as Emma explains:

How to re-engage past clients and spark new sales opportunities
The value of automated email flows for nurturing your audience
Steps to deliver an unforgettable customer experience post-purchase

And much, much more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20

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After navigating a year of change and surprises in 2024, Emma is taking a moment with this episode to reflect on her intentions for 2025. From supporting her newly scaled team to streamlining business processes, Emma shares the vision and strategic adjustments she’s making this year to reach the goals she’s set for Ninety Five Media. On a personal level, she also reflects on the joy of buying her first home and the excitement of slowing down after a whirlwind year of travel. This episode is a great reminder that, even when things don't go according to plan, getting good at setting goals is the crucial first step to growth.

Listen in as Emma explains:

Why setting a vision for the future is crucial, even if things don't go as planned
That goal setting is about progress, not perfection
How to embrace flexibility while refining existing processes to grow your business

And so much more!

Connect with Ninety Five Media:

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Now is the time to establish a clear direction for your 2025 marketing. Step one? Setting goals that actually drive results. In this episode, Emma takes you through a step-by-step process for goal setting, drawing from the proven strategies Ninety Five Media uses every day. She underscores the critical importance of reflecting on your 2024 performance and reveals which key metrics you need to look at to identify your next moves. She reveals how to align your marketing with your business objectives, and highlights the importance of flexibility and adapting to industry trends to stay ahead of the competition. Think of this episode as your comprehensive guide to planning and executing successful marketing strategies in the coming year!

Listen in as Emma explains:

The “Russian nesting doll approach” of effective goal setting
The importance of breaking down big goals into smaller objectives and KPIs
How to ensure each marketing goal directly supports your business goals

And much, much more!

Connect with Ninety Five Media:

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Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia

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Building a team remotely is a fantastic option for small businesses, and is at the core of the Ninety Five Media company mission. The freedom that comes with this type of work is unlimited. After 3 years of fully remote work though, Emma changed things up in 2024 and began incorporating in-person experiences with her team and clients as well. Reflecting on her journey of building an entirely remote business, Emma explains how in-person experiences (and especially the Team Retreat) have strengthened team relationships, fostered collaboration, and even had a surprising impact on Ninety Five Media’s bottom line. Tune in to understand the challenges of planning retreats, why balancing bonding with strategizing is key, and top tips to consider when building meaningful connections remotely.

Listen in as Emma explains:

Emma’s retreat planning essentials
How to strike the best balance of work-focused activities with bonding experiences
The unexpected cultural, professional and financial ROIs from Team 95’s retreats

And so much more!

Connect with Ninety Five Media:

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Yes, ANY niche can see results from strategic social media marketing. In this episode, Emma dives into some of Ninety Five Media’s greatest Client wins of 2024, sharing five inspiring success stories from a variety of industries, some of which you may not expect to do well on social media! From a nonprofit with a 94,300% increase in reach, and a law firm with 1,500% growth in website taps, to a luxury brand seeing a major email subscriber boost, these case studies prove the measurable impact that smart strategy, consistency, and creativity can have on your social media marketing results. If you’ve ever felt stuck or believed your industry was too saturated for social media marketing to be effective, this episode will spark new inspiration and prove what’s possible for your business.

Listen in as Emma explains:

The small, strategic content tweaks that led to a 214% increase in one brand’s link taps
How a law firm’s 1,500% growth in website visits impacted their bottom line
Why building an email list is vital for your business and how to grow it using social media

And much, much more!

Connect with Ninety Five Media:

Website

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Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20

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Didn’t quite hit your marketing goals in 2024? Emma has a hunch about why, and some just-in-time advice for how to turn things around next year. In this episode, Emma breaks down the Ninety Five Media Method – the exact, four-part system she and her team use to bring life-changing results to her clients. Tune in to learn the important step most business owners skip when designing their marketing strategies, how strategy drives execution, and why analyzing your data is the key to long-term success. If you’ve been looking for clear, step-by-step guidance to make your 2025 marketing planning feel more approachable, this is your episode!

Listen in as Emma explains:

Why goal-setting is the first critical step to any successful marketing plan
The connection between strategy, execution, and results
How to adjust your strategy throughout the year for maximum impact

And so much more!

Connect with Ninety Five Media:

Website

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Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

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What does it really take to leave your “dream job” and go all-in on your own business? In this candid episode, Emma pulls back the curtain on her journey from starting Ninety Five Media in her college dorm room to celebrating four years of full-time entrepreneurship. Reflecting on her fears, achievements, and lessons learned, Emma offers an honest look at the “how” of building a business from the ground up. She describes how taking that leap taught her the value of trusting her instincts and why betting on yourself is one of the most empowering choices any entrepreneur can make. Whether you’ve been in business for years or you’re dreaming of taking your side hustle full-time, this episode has nuggets of wisdom for you!

Listen in as Emma explains:

How quitting her corporate dream job was the scariest—and best—decision of her career
The mindset shift that turned Emma’s fear of selling into a superpower
Why meaningful relationships always outweigh traditional networking

And much, much more!

Connect with Ninety Five Media:

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Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia

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If you've ever shied away from using trending content on social media because you worry it might undermine originality, it’s time to rethink that mindset. In this episode, Emma busts the myth that riding the social media trends means losing your authentic voice. Instead, she explains how you can benefit from trends by leveraging them to amplify your reach, resonate with your audience, and work magic in the algorithm’s favor. From spotting Instagram’s trending audios to reworking ideas so they fit your unique brand voice, this episode will give you the tools to make trending work for your business.

Listen in as Emma explains:

Why trending content doesn’t mean copying
How to find trending audio that’s gaining traction on Instagram
Pro tips to adapt trending content so it speaks directly to your ideal customers

And so much more!

Connect with Ninety Five Media:

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Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

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Got some year-end revenue goals to hit? Give your marketing an edge with these just-released social media marketing updates. On this episode, Emma is revealing the biggest platform changes for December 2024 that will shape how your content performs in the coming weeks and months. First, Emma explains where Instagram’s Story Highlights are moving, and what that move means for your profile. She covers how Pinterest is making holiday shopping easier than ever (but there’s a twist!), and the new TikTok feature could be a game-changer for affiliate marketers. And finally, you’ll never guess which slept-on platform is seeing explosive growth right now and bringing in big ROI for Ninety Five Media’s clients. As we head into 2025, understanding and utilizing these updates will be crucial for staying competitive on social.

Listen in as Emma explains:

Why Instagram's new Highlights tab is a major opportunity to refresh your profile
How Pinterest’s new features will change holiday marketing
TikTok’s latest move in social commerce (product brands, take note!)

And much, much more!

Connect with Ninety Five Media:

Website

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Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20

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So, your business is evolving. You’ve got a decision to make: start a new social media profile, or pivot the one you’ve got? In this episode, Emma unpacks the benefits and drawbacks of building on an existing account versus starting fresh when navigating a business transition. She shares real-talk insights on what’s changed in the social media game, why audience alignment is everything, and how to make the most of what you already have. Tune in to learn how to assess your current audience, weigh the pros and cons of starting over, and keep momentum strong no matter what path you choose.

Listen in as Emma explains:

Why starting a new account is tougher now than it was five years ago
How to evaluate whether your current followers will embrace your pivot
The 90-day strategy for deciding if your existing account is worth keeping

And so much more!

Connect with Ninety Five Media:

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Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

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What if the secret to scaling your business isn’t about finding new customers but unlocking the potential of the ones you already have? In this episode, Emma interviews Kelly Olson, a seasoned expert in customer operations, who shares her proven strategies for retaining customers, reducing churn, and driving long-term growth by focusing on the often-overlooked post-sales journey. Kelly and Emma explore the critical role of onboarding in cultivating strong client relationships, how to proactively collect and act on customer feedback, and how to empower your team to deliver consistent, high-impact customer experiences. This episode is your roadmap to transforming customer relationships into long-term growth!

Listen in as Kelly explains:

Why a seamless onboarding process is the key to customer retention
The real reasons behind client attrition (hint: it’s not budget)
The best ways to gather and apply customer feedback to drive results

And much, much more!

Connect with Kelly Olson:

Website

Connect with Ninety Five Media:

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Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia

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No, the algorithm doesn’t “hate” you! It just favors content that keeps users engaged. But what exactly does “engaging content” look like? Emma breaks down what it takes to win with today’s elusive social media algorithm in this episode, covering the importance of watch time, comments, and shares, as well as the need to analyze data weekly to identify what’s working and what isn’t. If you’re sick of feeling sabotaged, tune in for tips on working with the algorithm to build content it will love!

Listen in as Emma explains:

The secret to driving sustained growth on social
How to adapt your content based on your engagement data
Why prioritizing high watch time and interaction is crucial

And so much more!

Connect with Ninety Five Media:

Website

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Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

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2024 was a year of BIG changes in the social media marketing world. In this end-of-year recap episode, Emma compiles a list of the platform updates and industry changes that will have the biggest impact on your 2025 marketing strategy. From the rise of social media as the go-to search engine, to the impact of nano-influencers, Emma breaks down the data-backed trends you need to know to plan effective campaigns in the coming year. Learn why brands are increasingly treating social media as an extension of customer service, why user-generated content is king, and how AI is reshaping customer experience across platforms. Tune in to get ahead of the curve and keep your brand thriving in the year ahead!

Listen in as Emma explains:

How social media became the new search engine
User-generated content (UGC) and what it can do for your brand
Why shares, not likes or followers, are the top engagement signal

And much, much more!

Connect with Ninety Five Media:

Website

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Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20

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Emma is tackling some of the biggest myths about working with marketing agencies in today’s episode of the Social Bite miniseries. Whether you're concerned about being treated as "just a number" or being assigned to an inexperienced team member, Emma offers some insight into what working with a marketing agency can actually look like. She explains why working with small agencies can often be more affordable than hiring a single in-house marketer, and why finding a dedicated agency for your business can give you peace of mind by providing a safety net of team support.

Listen in as Emma explores:

What to look for when you’re hiring to avoid becoming “just a number”
The issue of “single points of failure” in your marketing process and how to avoid them
The ROIs that make agency support more cost-effective than hiring in-house

And so much more!

Connect with Ninety Five Media:

Website

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Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

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In this episode, Emma sits down with Frenchie Ferenczi, a business consultant helping entrepreneurs cut through the clutter, take consistent action, and grow their reach and revenue. Emma and Frenchie discuss practical ways to identify bottlenecks in your workflow and do the hard work of prioritizing tasks that actually move the revenue needle. Frenchie shares her unique approach to delegation, including how to recognize which tasks are ready to hand off, and explains why having a clear outcome in mind before outsourcing is crucial. Get ready to learn how to reduce overwhelm and build a sustainable business model in this masterclass on smart scaling!

Listen in as Emma and Frenchie discuss:

Frenchie’s top tips to streamline workflows for greater efficiency in your business
The importance of identifying and prioritizing revenue-driving activities
When and how to delegate tasks while maintaining quality and accountability

And much, much more!

Connect with Frenchie Ferenczi:

Website

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Get Frenchie’s free weekly accountability check-ins

Connect with Ninety Five Media:

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Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia

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In this episode of the Social Bite miniseries, Emma explains how being controversial on social media can be such an unexpected driver for new eyes. Whether you’re sharing bold opinions or taking a strong stance in your content, it can feel risky when you’re doing it in front of an audience. However, these seemingly small but opinionated posts can leave a big impact. Tune in to learn how sparking conversation, even through disagreement, can ultimately move the needle forward for your business.

Listen in as Emma explains:

Ways posting with conviction can position you as a leader
Sharing your strong opinions to attract your ideal audience faster
Turning negative feedback into positive results

And so much more!

Connect with Ninety Five Media:

Website

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Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

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In this episode, Emma shares the must-know platform updates from across the social media marketing world that are rolling out in November 2024. She explains how to boost your potential reach on Instagram by utilizing their new carousel and Reels feed integration, as well as how to maximize cross-promotion with TikTok’s new multi-account tagging feature. Also on Instagram, new profile cards simplify profile sharing via QR codes, and TikTok is launching new ways to optimize your ROI on holiday campaigns with their Smart+ ad creation and placement tool. Don’t miss Emma’s tips on how to streamline your advertising and engagement this season!

Listen in as Emma explains:

A new tool for boosting carousel reach on Instagram
How to create quick connections with Instagram profile cards
TikTok ad automation for better holiday campaign management

And so much more!

Connect with Ninety Five Media:

Website

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Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20

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In this episode of the Social Bite miniseries, Emma explores the role of automation in social media and whether it’s truly beneficial for your business. With the rise of AI and new automation features across all social media platforms, automation has become a vital tool for scaling - but overusing it can leave you sounding impersonal to your followers. How can you take advantage of the potential time savings while maintaining your authenticity? Emma breaks down the pros and cons of automating social media interactions, and gives tips on how to keep it personal while using tools to enhance efficiency. She also shares one of her favorite automation tools, ManyChat, and how it can be used to nurture your audience in real-time without losing the human touch.

Listen in as Emma explains:

The risks of over-automation on social media
How to find the right balance of automation and personal engagement
Why personal interaction should always be part of your social strategy

And so much more!

Connect with Ninety Five Media:

Website

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Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Check out ManyChat if you’re interested in automating your DM responses!

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In this episode, Emma is sharing exactly how Ninety Five Media helped a relatively small account (with fewer than 5,000 followers) reach 1.6 million impressions in just 30 days! Oh, and did we mention that this client was a law firm? If you’ve ever thought that your industry “just doesn’t work” on social media, this episode will change your mind! We’ll show you how to shift your strategy and make social media work for your unique business, no matter the niche. This is a case study that shatters the common belief that certain industries aren’t made for social media. Emma breaks down exactly how her team achieved these results using the Ninety Five Media Method: a combination of strategic organic marketing, highly-targeted paid media, and quarterly content shoots.

Listen in as Emma explains:

Why organic marketing is the foundation for paid success
Creating 3 months of highly engaging content in just 3 hours
How to generate insane reach, even if you only have a few thousand followers

And so much more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia

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In this episode of the Social Bite mini series, Emma addresses a common fear among business owners who are considering hiring marketing support: losing their authenticity and brand voice. Emma breaks down why this concern arises, and why it shouldn’t be a reason to keep doing everything yourself. She explains what happens when you try to do everything on your own in your business, and uses Ninety Five Media’s unique onboarding process as an example to reveal how you can confidently outsource marketing while preserving your signature style. Emma shares exactly how you can communicate your brand voice that lives within you to your team to give them the tools to showcase it beautifully.

Listen in as Emma explains:

Why avoiding outsourcing can bottleneck business growth
A step-by-step approach to document your brand voice for seamless delegation
Why outsourcing, when done correctly, allows your brand voice to shine across all content without you being the sole creator

And so much more!

Connect with Ninety Five Media:

Website

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Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

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In this episode, Emma is taking a deep dive into the world of podcasting to uncover the reasons you should include a podcast in your marketing strategy going into 2025. With podcasting gaining massive traction over the last 10 years, now is the time to leverage this branch of your company’s marketing as a lead-nurturing, authority-building, and content-repurposing tool. In this episode, Emma outlines the growth of the podcasting industry, explains the strategic advantages it offers, and shares ideas for how you can incorporate podcasting into your marketing efforts to supercharge sales and brand awareness.

Listen in as Emma explores:

Why podcasting is the future of content marketing
How to leverage you podcast as a content repurposing machine
Tips on using a podcast to strategically build authority and close sales for you

And so much more!

Connect with Ninety Five Media:

Website

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Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20

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In this episode of The Social Bite mini-series, Emma explains what separates professional social media accounts from struggling ones: repurposing short-form video content. With the growing demand for video, creating unique content for every post can feel overwhelming. Emma explains how repurposing content not only makes your marketing efforts more efficient but also builds a consistent brand message, strengthens your authority as an expert, and frees up time for other business tasks. Tune in to learn actionable tips for reformatting your existing content across platforms and making the most of every idea.

Listen in as Emma explains:

How to use video to create a consistent brand message
Why short-form video is great for showcasing your expertise
Strategies to boost efficiency in your content creation process

And so much more!

Connect with Ninety Five Media:

Website

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Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

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In this episode, Emma is joined by the powerhouse social media team at Ninety Five Media – Paris, Carley, Mekenna, Ashley, and Ali – to share their expertise on a topic every business owner should be thinking about: how to become a thought leader on social media. Together, they deliver hard-earned wisdom on how to stand out in a crowded industry, engage your audience authentically, and solidify your position as an authority in your niche. In addition to digging into the nitty gritty of Instagram and TikTok strategy, they also share their best advice for content ideation, navigating social trends, and why audience interaction is key to building lasting relationships and ultimately driving conversions.

Listen in as Emma and the Ninety Five Media Team share:

The critical role of authenticity in thought leadership
Why consistency matters so much to your audience
Expert advice on effective audience engagement

And so much more!

Connect with Ninety Five Media:

Meet Our Team

Website

Instagram

Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20

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In this episode of The Social Bite mini-series, Emma tackles a question she hears often from clients: “Does social media marketing make email marketing irrelevant?” Emma shares why email marketing remains crucial to your business growth, even for social media-driven brands. She explores the unique advantages of email marketing, from the control it offers over your audience to its superior ability to drive fast, direct results. Emma also delves into the specific features of email, like audience segmentation and A/B testing, that allow for a more personalized and strategic approach to audience engagement. You’ll walk away knowing why email marketing should be a cornerstone of your marketing strategy, and how to use it in tandem with your social media posting.

Listen in as Emma explains:

Why social media alone isn’t enough
How email shortens the buyer journey for quicker, more direct purchases
Why your email list could be your most powerful, long-term marketing asset

And so much more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

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In this episode, Emma is bringing you the need-to-know social media platform developments for October 2024. Listen in as she explains a new TikTok AI feature that makes it easier to produce videos at scale, Meta’s new ad features that will help brands like yours attract seasonal shoppers, and how Instagram is urging businesses to prioritize private conversations for better customer interaction. As we enter Q4 and the holiday season, these updates will help you stay ahead of the curve, enhance your year-end marketing strategies, and create a solid foundation for growth. You don’t want to miss this!

Listen in as Emma speaks about:

TikTok AI voice simulation for personalized content
Instagram’s push toward DM-centered engagement
LinkedIn’s new TikTok-style video recommendations

And so much more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia

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In this episode of The Social Bite mini-series, Emma explores the often overlooked impact of micro influencers in social media marketing. Contrary to the long-held belief that only big-name influencers drive sales, Emma reveals how smaller influencers with under 20,000 followers can offer more trust and deeper engagement with their audiences, and drive more aligned sales for the brands they work with. She discusses the cost-effectiveness of working with micro influencers and emphasizes the importance of building genuine relationships over transactional interactions. By focusing on micro influencers, brands can achieve a more authentic connection with potential customers and drive better results without a huge budget.

Listen in as Emma explains:

Why effective influencer marketing doesn’t require large budgets
The importance of developing genuine connections with influencers
How to enhance credibility by diversifying your influencer strategy

And so much more!

Connect with Ninety Five Media:

Website

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Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

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This episode is Part 2 of our series on marketing strategies to help you make the most of Q4, entirely focused on service providers! While Q4 may seem more suited to product brands, service-based businesses have a unique opportunity right now to provide value, stay top-of-mind, and secure long-term clients. In this episode, Emma highlights five key strategies for service providers; from offering value-packed content to transforming services into giftable experiences. Navigate Q4 with confidence and capitalize on the holiday excitement with the time-tested tips in this episode.

Listen in as Emma shares:

The number one way to stay top-of-mind as a service-based business
Why you should hold firm on pricing and resist giving discounts
How to turn your service into a giftable experience

And so much more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20

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In this episode of The Social Bite mini-series, Emma shares 3 time-saving marketing tools we use and love at Ninety Five Media that will help you streamline your social media marketing process and maximize your productivity. Emma outlines the benefits of each tool and shares how they can be used to not only make your marketing more efficient, but scale your business as well. From automating Instagram responses to scheduling content across platforms, these tools are designed to save you hours of manual work while driving real results. Tune in to discover how these tried-and-true tools can transform your marketing workflow.

Listen in as Emma explains:

Why Later.com is our number one content scheduler across social media platforms
How a Pinterest-specific scheduling tool can optimize your posting times to expand reach
How to use automated messaging to streamline DM communication and shorten the buyer’s journey

And so much more!

Connect with Ninety Five Media:

Website

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Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Try out Later.com, our favorite content scheduler

Get a free month on Tailwind to optimize your Pinterest posting

Give ManyChat a try and see how automating your DM responses can save you time and increase engagement

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In this episode, we kick off a 2-part series on marketing strategies for the most crucial sales season of the year: Q4. Emma walks you through five key marketing strategies to get your product brand in front of new audiences this year; including leveraging social media promotions and using user-generated content to showcase your product in real-life scenarios. Whether you're looking to hit year-end financial goals or set yourself apart from competitors, this episode has takeaways for you. Be sure to tune in next week for part two, focusing on service-based businesses!

Listen in as Emma shares:

The power of gift guides for getting your product on holiday shopping lists
How to leverage strategic partnerships to help your product find new audiences
The importance of planning promotions early and what to focus on right now

And so much more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia

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In this episode of The Social Bite mini-series, Emma reveals the most crucial, but often overlooked, element of your Instagram bio: the link. She explains how simplifying your bio by limiting the number of links you include can significantly enhance user experience and boost conversions. Emma provides actionable advice on how to audit and optimize your Instagram bio, helping you effectively guide your audience where you most want them to go, and convert those viewers into clients or customers.

Listen in as Emma explains:

The importance of limiting your Instagram bio to three or fewer essential links to avoid overwhelming your audience
How to zero-in on the kinds of links that align directly with your business objectives
Why streamlining your bio can reduce decision fatigue and increase conversions

And so much more!

Connect with Ninety Five Media:

Website

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Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

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In this episode of the Stop Scrolling, Start Scaling podcast, Emma sits down with Kira LaForgia, founder of Paradigm; a company revolutionizing HR for modern small businesses. As entrepreneurs, it can be difficult to know how to approach HR on our small teams. Can we handle the responsibilities ourselves? What does that look like? And when is it time to hire support? With years of experience managing over 500 employees for a multi-million-dollar company, Kira brings invaluable insights on building effective HR practices, leading teams, and balancing the pressures of entrepreneurship to this episode. Plus, she shares her personal journey of navigating corporate burnout and shares actionable advice for how to empower yourself, your people and your workplace culture.

Listen in as Emma and Kira discuss:

The importance of HR in small businesses and why it’s often overlooked
Effective leadership: balancing operational success with personal authenticity
How to let go of control and empower your team to take the reins

And so much more!

Connect with Kira:

Instagram

Listen to Kira’s podcast, On the Up and Up

Take the Paradigm quiz to Discover your People Leader Archetype

See all of the services Paradigm has to offer

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20

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If you've been posting content consistently but still find yourself hearing crickets, this episode is a must-listen. In this episode of The Social Bite, Emma outlines a few key strategies that can transform your social media efforts from passive posting to active lead generation. You’ll learn why simply posting isn't enough to drive leads, and how direct engagement, particularly through DMs, can unlock hidden opportunities for sales and growth. Emma also discusses overcoming the mental hurdles associated with outreach and why it's crucial to believe in the product or service you offer. Whether you're handling your social media yourself or considering outsourcing, this episode provides actionable insights to help you see real results.

Listen in as Emma explains:

The importance of combining strategic content with outreach to generate more leads
How to effectively use DMs for sales and lead generation
The value of truly believing in your product or service to overcome the discomfort of outreach
Why outsourcing engagement might be the key to scaling your social media marketing efforts

And so much more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

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On today’s episode, Emma is bringing you the latest can’t-miss developments from across the social media marketing world. She’ll explain how to leverage Instagram’s new, expanded carousel posts, and share her thoughts about TikTok’s new cover thumbnails and group chat feature. Emma also dives into how to use Meta’s innovative ad updates to boost your business’s visibility. As always, she breaks down how these changes can impact your business and provides actionable tips to stay ahead of the curve. Plus, a bonus Instagram profile update that you need to know about! Tune in to ensure your marketing strategies are on point this month.

Listen in as we speak about:

How to leverage Instagram’s new 20-frame carousels to enhance your brand’s storytelling
Curating your TikTok aesthetic with cover thumbnails (and whether that’s a good thing!)
Integrating website offers into your Meta ads to increase traffic and conversions

And so much more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia

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In this episode of our "Social Bite" miniseries, Emma explores an aspect of business that most of us hate to talk about, but all of us experience on our entrepreneurial journeys: rejection. Emma discusses why rejection is an inevitable part of business ownership, and the critical role it plays in your long-term success. She explores the concept that "disruption follows intention," and explains how embracing rejection can lead to powerful growth and resilience. Tune in to learn how to shift your perspective on rejection, turning it from a setback into a setup for greater opportunities ahead.

Listen in as we talk about:

How to reframe rejection as a necessary step toward business success
Practical ways to build resilience and stay motivated amidst setbacks
Why getting comfortable with rejection can set you apart and fast-track your growth

And so much more!

Connect with Ninety Five Media:

Website

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Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

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In this episode, Emma delves into the importance of investing in yourself as a business leader and founder. Acknowledging the hesitancy around making investments when ROI is uncertain, Emma explains why investing in personal growth is essential for scaling your business. She shares her own strategies and experiences, from attending conferences to joining masterminds, and offers actionable advice for listeners looking to make impactful investments in themselves.

Listen in as we speak about:

The benefits of attending industry-specific conferences
Strategies for maximizing ROI from conferences
Utilizing memberships and communities for continuous growth

And so much more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

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In this episode of Stop Scrolling Start Scaling's mini-series The Social Bite, Emma delves into a common question: should you be podcasting? Drawing from her personal experiences and insights, Emma outlines what it takes to be a successful podcaster. If you've been told you talk too much or love to chat, podcasting might just be your calling. Emma also addresses the benefits of podcasting, from improving sales skills to enhancing leadership qualities, and even offers a list of essential questions to ask yourself before diving into the podcasting world.

Listen in as we talk about:

The single most important quality for podcasters
How podcasting can enrich various aspects of your life
Questions to assess if podcasting aligns with your brand and audience

And so much more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

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In this milestone 100th episode of the Stop Scrolling, Start Scaling podcast, Emma celebrates the journey of reaching 100 episodes and reflects on the pivotal lessons learned along the way. From content strategy to production processes, Emma dives into the key elements that have contributed to the podcast's success and offers valuable insights for aspiring podcasters and content creators. Tune in for actionable tips and behind-the-scenes revelations that could help shape your own podcasting journey.

Listen in as we speak about:

The importance of a well-structured content strategy
The significance of having the right production team
Effective distribution and marketing techniques

And so much more!

Connect with Ninety Five Media:

Website

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Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

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In this episode, Emma sits down with Taryn Rachelle, Community and Partnerships Leader at Dubsado, to discuss how Dubsado's powerful features can elevate your client experience and streamline your business processes. Taryn shares her insights on underutilized features like white labeling links and multi-branding, and how they can create a seamless and professional experience for your clients. She also provides details on how to access Dubsado for free and shares upcoming opportunities to engage with the Dubsado team.

Listen in as we discuss:

Leveraging Dubsado's white labeling and multi-branding features
The importance of an elevated client experience for business success
How to streamline your client onboarding and payment processes

And so much more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Connect with Taryn + Dubsado:

Dubsado’s Instagram

Taryn’s Instagram

Try Dubsado for yourself! Use our link to receive 20% your first month or year!

http://dubsado.com/?c=emma20

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In this episode, Emma delves into a quote that reshaped her understanding of the sales process. She recounts her experience at the Salesgirl Summit, emphasizing how the phrase "your election day should be your selection day" can transform the way we approach sales calls. Emma explains the importance of aligning prospects with your messaging before they even step into a sales call, ensuring that decisions come with ease. She elaborates that clients often make decisions long before the final pitch, similar to how voters decide before entering the booth.

Listen in as we speak about:

The significance of the phrase "your election day should be your selection day"
The importance of pre-sale content consumption
How sales calls should feel like a simple selection for the client

And much, much more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

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In this episode, Emma delves into the concept of failure in the realm of marketing and social media. If you’re currently marketing your brand online, you’ve experienced a failed campaign, post, story, etc, that may have made you feel down. Although failure might be perceived negatively, Emma reframes it as a source of invaluable data and growth. She offers practical insights on interpreting social media metrics, understanding audience engagement, and optimizing the customer journey. These insights are crucial for marketers, social media managers, and content creators looking to enhance their content strategy.

Listen in as we speak about:

Why failure is essential data in marketing
How to analyze and interpret social media performance metrics
The importance of evaluating the customer journey

And much, much more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

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In this episode of The Social Bite, Emma explores the intriguing concept of "transferring the belief" and its significance in both team dynamics and customer relationships. She delves into how creating a solid identity based on core values can attract the right people and repel the wrong ones. Drawing on her own experiences and insights from various sources, Emma offers practical advice on how to instill this belief within your team and customers.

Listen in as we speak about:

The importance of core values in team culture
How curiosity can drive success within a team
Creating an identity for your customers that aligns with your brand

And much, much more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

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In this episode, Emma shares the top marketing updates for August 2024 that you need to know about. From Instagram's new multi-track music feature for reels, to TikTok's eventbrite integration, Pinterest's improved board sharing, and the expansion of Instagram's notes feature, Emma covers it all. She breaks down each update, shares her insights on how they could impact creators and brands, and offers actionable advice on how to make the most of these new features. Whether you're a seasoned social media marketer or just trying to stay on top of the latest trends, this episode is packed with valuable information to help you navigate the ever-changing landscape of online marketing.

Listen in as we speak about:

Instagram's new feature for adding multiple music tracks to Reels
TikTok's Eventbrite integration for promoting in-person events
Pinterest's improved board sharing for driving traffic and expanding reach
The latest expansion of Instagram's Notes feature

And much, much more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

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Welcome to the first episode of The Social Bite: Stop Scrolling, Start Scaling’s newest miniseries! The Social Bite is a bite-sized weekly episode that will break down best practices, breaking marketing news, and industry insights in real time! On this debut episode, Emma discusses the podcast’s recent growth and the strategic changes made to boost listener engagement. From no longer taking breaks between seasons to adjusting the guest episode cadence and focusing on data-driven episode titles, Emma delves into the inner workings of the podcast and 3 ways YOU can optimize your podcast episodes for 3x growth.

Listen in as we speak about:

The thought behind the “Social Bite" mini-series
Why continuous episode releases matter
The impact of guest episode selection and cadence
The significance of data and keywords in episode performance

And much, much more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

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In this episode, Emma invites Charla Corn Barrett, a dynamic charisma coach, to dive into the world of charisma and its impact on professional and personal success. Charla shares her unique journey into charisma coaching, which includes elements like voice training, body language, and presence. She explains how mastering these skills can elevate one's ability to communicate effectively and make lasting impressions. This episode is a must-listen for public speakers, influencers, professionals, and anyone looking to boost their personal brand.

Listen in as we speak about:

Insights on how to enhance your charisma and make a stronger impact in your professional and personal interactions
Tips for improving body language, both in-person and on Zoom
The power of confidence and how to biohack your brain to boost it

And much, much more!

Connect with Charla:

Instagram

Virtual Charisma Challenge

Connect with Ninety Five Media:

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Instagram

Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

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In this episode, Emma dives deep into effective strategies to boost your content conversions. If you're frustrated with your social media marketing efforts not yielding results, this episode is for you. Emma breaks down three major actionable tips and throws in a bonus one to help you see higher conversions and achieve a larger ROI from your content. Whether you're an entrepreneur, social media manager, or content creator, you'll gain valuable insights that can transform your approach to content creation.

Listen in as we speak about:

Using your audience's language for higher engagement
Building relationships through your content
Turning client conversations into valuable content

And much, much more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

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In this episode, Emma shares a remarkable case study of one of our clients here at Ninety Five Media and recounts their extraordinary growth over three years of partnership. Highlighting the importance of strategic social media marketing and the benefits of outsourcing, Emma provides a deep dive into how a holistic approach through platforms like Instagram, Facebook, and LinkedIn can transform businesses. Whether you're a founder, entrepreneur, or social media manager, this episode offers invaluable insights into achieving your business goals.

Listen in as we speak about:

Our client's journey from burnout to massive business growth
Strategies for leveraging Instagram to 3X your business
The significance of holistic marketing to penetrate your ideal clients' experience

And much, much more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

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In this episode, Emma discusses the top marketing updates you need to know for July 2024, covering major changes across popular platforms like Instagram, YouTube, Pinterest, and TikTok. Staying updated with these shifts is crucial for tapping into new features and seeing better results. Emma breaks down each update and its impact, providing valuable insights for creators, brands, and marketers.

Listen in as we speak about:

Instagram's new profile insights for creators to land more brand deals
YouTube's QR codes for easier channel connections offline
Pinterest's AI features for highly targeted advertising
TikTok's new image-sharing app "Whee" and its potential impact on digital marketing

And much, much more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

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In this episode, Emma explores the misconception that social media marketing is a catch-all solution for business growth. Drawing from her nine years of experience in digital marketing with Ninety Five Media, Emma breaks down this myth and emphasizes the importance of diversifying your marketing efforts. Learn how to use social media as an amplifying tool rather than relying on it solely for business success. Emma shares practical tips and strategies for expanding your brand's reach through multiple avenues, both online and offline.

Listen in as we speak about:

The pitfalls of relying solely on social media marketing
How social media marketing serves as an amplifying tool
Other effective business development avenues, including guesting on podcasts, joining Slack communities, and attending networking events
Actionable steps to enhance your brand exposure and accelerate growth

And much, much more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

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In this episode, Emma shares her top book recommendations for personal and professional growth, emphasizing the importance of mindset and leadership in achieving success. As someone who constantly reads and is always seeking out new forms of self-improvement, Emma has curated a list of books that have made a significant impact on not only her, but Ninety Five Media as a whole! Dive into this discussion to discover valuable insights and actionable takeaways from these must-reads.

Listen in as we speak about:

The Psychology of Winning by Dennis Whately and its impact on mindset shifts
Get Smart by Brian Tracy and strategies for rapid goal achievement
Tribes by Seth Godin and the importance of challenging the status quo in leadership
10x Is Easier Than 2x by Dan Sullivan and Benjamin Hardy and the concept of exponential growth

And much, much more!

Interested in Reading the Books in Today’s Episode? Grab them here:

The Psychology of Winning by Dr Denis Waitley

Get Smart by Brian Tracy

Tribes by Seth Godin

10x Is Easier Than 2x by Dan Sullivan with Benjamin Hardy

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

10x Is Easier than 2x: How World-Class Entrepreneurs Achieve More by Doing Less

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In this episode, Emma and Ariana Rodriguez, founder of AR + Company, dive deep into the importance of involving your team in planning and decision-making to enhance investment and passion in the outcome. They explore the manifold benefits of engaging teams in the company's vision, leveraging technology, and simplifying processes—especially when onboarding new hires. Ariana shares her expertise on productivity and organization, particularly for founders diagnosed with ADHD, drawing from her decade-long experience in corporate operations. Tune in to learn about effectively scaling a business while maintaining a robust company culture and operational efficiency.

Listen in as we speak about:

Involving your team in decision-making for better outcomes
Engaging employees with the company’s vision and goals
Identifying operational inefficiencies and revising systems
The importance of process mapping and communication in scaling a business

And much, much more!

Connect with Ariana:

Website

Instagram

Ariana’s Biz Op’s Guide

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

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In this episode, Emma shares the latest June 2024 marketing updates that every marketer and business owner should know. From new tools on TikTok to Instagram's evolving metrics and YouTube's AI innovations, staying ahead of the curve is vital. Emma delivers in-depth insights into how these changes impact your marketing strategies and actionable advice on leveraging them for your brand's growth. Whether you're a DIY marketer or managing a team, this episode is packed with valuable information you can start using today.

Listen in as we speak about:

TikTok's new management platform, TikTok Studio, and its implications for content creators.
Why Instagram Shares are gaining importance and how to make your content more shareable.
YouTube's introduction of AI soundtracks, Dreamtrack, and its potential impact on the platform’s ecosystem.

And much, much more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

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In this episode, Emma discusses the dynamic potential of leveraging your Instagram DM's for generating leads and driving sales. Social media content alone isn't enough without engagement and authentic interactions. Highlighting real-life examples from Ninety Five Media clients who have made many sales in their DMs, Emma delves into actionable strategies, key tips, and insights on utilizing your Instagram DM's effectively. Whether you're an entrepreneur, social media manager, or marketer, this episode offers invaluable advice for transforming DM's into a powerful sales tool.

Listen in as we speak about:

The importance of engagement and community building in social media
Transitioning public inquiries into private DM conversations
Strategies for making genuine connections without the out-dated sales tactics

And much, much more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

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In this episode, Emma is joined by Melissa Lohrer, founder of Waverly Ave Consulting to dive deep into the intricacies of aligning business roles with revenue-driving activities for optimal efficiency and growth. The two discuss the importance of reverse engineering business goals, refining client interactions, and transitioning to more lucrative engagements. If you’ve been looking for new ways to elevate your business to new heights of profitability and sustainability as an agency owner, this one's for you!

Listen in as we speak about:

The importance of aligning billable hours with revenue goals
Strategies for scaling your business and ensuring sustainable growth
Practical tips for refining your client base and maximizing profitability

And much, much more!

Connect with Melissa:

Website

Instagram

Are you an agency owner looking for guidance on growth? Explore Agency Office Hours with Melissa

Connect with Ninety Five Media:

Website

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Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

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In this episode, Emma dives deep into the evolution of social media as the new leading search engine, reshaping how consumers discover and interact with brands. In today's digitally driven market, understanding this shift is crucial for businesses aiming to enhance their online visibility and engagement. Emma outlines practical strategies for leveraging social media platforms like Instagram, TikTok, and Meta AI to optimize search results and attract more customers.

Listen in as we explore:

The transition of social media from mere communication platforms to powerful search engines
Effective methods for you to utilize social media for greater reach and engagement
Insights on optimizing content with keywords across various platforms
The impact of Meta AI and other technological advancements on search capabilities

And much, much, more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

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In this episode Emma and Molly Godfrey, founder of Build Impact Convert, dive deep into the art of using LinkedIn as a leading marketing tool for lead generation. As digital landscapes evolve, the strategy behind content creation and personal connections on LinkedIn has never been more important. From the effectiveness of LinkedIn's free vs. Premium accounts to strategic content planning, they cover all the bases needed for boosting visibility and engaging potential clients effectively.

Listen in as we explore:

Efficient strategies for maximizing LinkedIn content and lead generation
The benefits and limitations of LinkedIn's free vs Premium accounts
The importance of crafting compelling hook sentences and storytelling in posts
Engagement metrics that matter: from likes to direct client messages

And much, much, more!

Connect with Molly:

Website

Instagram

Build Impact Convert On-Demand Workshops

Connect with Ninety Five Media:

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Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

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In this episode, Emma dives into the latest and most impactful marketing updates for May. Covering significant shifts from major platforms like TikTok, Instagram, Pinterest, and LinkedIn, Emma provides crucial insights that every entrepreneur, founder, and digital marketer should be aware of. Tune in to learn about recent changes in social media strategies, AI-driven personalization, and new features ideal for enhancing user and brand engagement.

Listen in as we discuss:

UMG’s strategic moves on TikTok and its implications for marketers
Instagram’s new notify sticker and its potential impact on follower engagement
Pinterest’s diversity focused AI-powered search filters aimed at improving personalization
LinkedIn’s latest trial features aimed at boosting company page visibility

And much, much, more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

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In this episode, Emma breaks down the essential phases of starting a new Instagram account from scratch. Focusing on goal setting, financial planning, content planning, and making necessary adjustments, Emma provides comprehensive strategies to effectively launch and grow your Instagram presence, from the very beginning. Whether you're a brand looking to expand your reach or an individual aiming for growth, these insights are key to jumpstarting your success.

Listen in as we explore:

Setting clear and realistic goals for your new Instagram account
Planning your budget with potential financial investments for social media success
Developing a content strategy that suits your brand identity and audience needs
The importance of regularly reviewing your strategy and adapting based on analytics

And much, much, more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Try Later for yourself! try.later.com/ninetyfivemedia

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In this episode, Emma dives into Ninety Five Media’s favorite tools and strategies for scheduling social media content strategically across all platforms. She highlights the significance of scheduling for a successful marketing strategy and gives an in-depth look at why Later.com has become the go-to social planning tool for the Ninety Five Media agency since 2019. If you're still manually posting or struggling to find the right scheduling platform, this episode is packed with insights and recommendations to streamline your process.

Listen in as we discuss:

• Why content scheduling is key to a successful marketing strategy

• Comparing different scheduling tools and why Later.com stands out

• The benefits of Later's easy-to-use interface for clients and social media managers

• The decision-making process behind switching from Planoly to Later

And much, much, more!

Connect with Ninety Five Media:

Website

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Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Try Later for yourself! try.later.com/ninetyfivemedia

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It’s no secret that post-2020, conventional methods of marketing are not cutting it. Your brand’s narrative should be meticulously woven into business strategies to build communities and genuine connection to your audience!

In this episode, Emma is joined by Kayla Dean, a seasoned copywriter and messaging strategist to unpack the importance of understanding client experiences to guide business strategies and the significant impact of conversion copy on business success.

With recent shifts in social media and consumer behaviors, especially post-COVID, they delve into adapting marketing approaches to these new challenges, emphasizing brand storytelling and consistent messaging across all platforms.

Listen in as we speak about:

The value of customer insights in crafting compelling copy
Improving marketing through analyzing client testimonials
Conversion copy's impact on driving business
Adapting to changes in customer behavior and the digital landscape
Ensuring cohesive brand messaging for better engagement

And much, much, more!

Connect with Kayla:

Website

Instagram

How to Position Your Signature Offer

Connect with Ninety Five Media:

Website

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Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

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In this episode, Emma shares April 2024 updates in the digital marketing space. LinkedIn surprises with a new dedicated video feed, Instagram experiments with broader carousel posts, and TikTok advances its e-commerce with auto-populated product catalogs in carousel videos. Finally, Instagram extends Reel lengths, catering to the trend of long-form content. Emma shares her enthusiasm for adapting to these changes for effective marketing strategies. Tune in to hear more!

Listen in as we speak about:

LinkedIn’s Leap into Video
Instagram’s Carousel Expansion
Tik Tok’s E-Commerce Evolution
Instagram’s Newest Feature

And much, much, more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

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In this episode, Emma shares her personal journey from side hustling to turning Ninety Five Media into her full-time career. The transition from juggling multiple responsibilities to focusing solely on building something you're passionate about can be daunting. Tune in if you are curious about what this looks like, considering this transition yourself, or want to learn more about what the journey looked like for someone else. You’ll find guidance and inspiration in this episode as Emma dives into the complexities of turning your side hustle into your full time career.

Listen in as we speak about:

The Decision to Go All In
Being Financially Prepared
Embracing Change and Uncertainty
Practical Advice for Transitioning

And much, much, more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

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With businesses striving to scale and innovate, having a well-functioning team is often the key to success. But what are the secrets to building such teams? How can entrepreneurs navigate the complexities of team building and ensure that their efforts lead to tangible results? In this episode, Selena Johnson, a seasoned team operations strategist and speaker, shares her invaluable insights into team building and productivity. With over 20 years of operations expertise, Selena has collaborated with industry powerhouses and empowered CEOs to cultivate teams that thrive without constant micromanagement.

Listen in as we speak about:

The 3 Pillars of Effective Team Building
Overcoming the “I Can Do It Better Myself” Mentality
The Liberation of Delegating Responsibilities
Streamlining Operations for Sustainable Growth

And much, much, more!

Connect with Selina:

Website

Instagram

What's Your Delegation IQ?

Connect with Ninety Five Media:

Website

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Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

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In this episode, Emma explores the often underestimated world of email marketing. She advocates for contacting your email list frequently, as your email list is the only list that you own; contrasting it from the following you build on social media which can disappear overnight. Throughout this episode, she emphasizes the importance of understanding key metrics, shares real-world case studies showcasing the potential for exceptional results, and offers practical strategies for building and nurturing engaged email lists. Emma’s insights serve as a valuable guide for businesses looking to leverage email marketing's transformative power in today's dynamic digital landscape.

Listen in as we speak about:

The Value of an Email List
The Potential of Email Engagement
Transforming Your Email Marketing Results
Building an Engaged Email List
Streamlining Email Acquisition with Automation

And much, much, more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

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In this episode, Emma presents a case study on a Ninety Five Media client’s TikTok account. Through deep analysis and strategic implementation, Ninety Five Media breathed new life into a dormant TikTok profile, leveraging market white space, audience insights, and consistent content creation. By adapting content to align with audience interests beyond the client's industry, engagement surged, propelling monthly views from 60,000 to a staggering 2.3 million within just three months. Emma emphasizes 3 key lessons in this episode - tune in to find out what they are.

Listen in as we speak about:

Identifying Market White Space
Resurrecting a Dormant TikTok Account
Understanding and Adapting to Audience Preferences

And much, much, more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

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In this episode, Emma introduces a fresh format, diving into marketing updates and pop culture for March 2024. Emma highlights Instagram's testing of carousels as reels and Meta's global expansion of the creator marketplace. She notes LinkedIn's emerging potential for business-to-consumer interactions. Transitioning to pop culture, Emma discusses memorable Super Bowl moments with Travis and Taylor, and the trending Netflix show "Love is Blind." She explores social media trends like silent reviews and the "You've been promoted to my elite employee" audio on TikTok, offering insights into leveraging current trends for engagement.

Listen in as we speak about:

The Latest in Marketing
Navigating Pop Culture
What’s Trending Right Now

And much, much, more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

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In this episode, Emma provides a comprehensive overview of how Ninety Five Media maximizes the project management platform, ClickUp. Emma shares the multifaceted applications of ClickUp within the Agency's internal operations, ranging from content calendar management to streamlined intake processes. With a keen focus on operational efficiency and strategic leadership, Emma showcases ClickUp's transformative impact on Ninety Five Media’s workflow dynamics, touching on its pivotal role in fostering collaboration, enhancing productivity, and driving sustained growth.

Listen in as we speak about:

An Inside Look at How We Use ClickUp
Utilizing ClickUp as a Founder
Optimizing Systems

And much, much, more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Try out ClickUp for yourself with their Free Forever plan! https://clickup.com?fp_ref=emma72

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In this episode, Emma shares how she pulled off a game-changing Team Retreat. She shares the ups and downs of planning, from dreaming up the idea of a Retreat to tackling logistical complications. Emma reveals her planning process, from choosing the perfect location of Denver, Colorado, to going all-in on a memorable team photoshoot. Her use of digital tools like ClickUp kept everything on track, proving that a well-organized approach is the secret sauce to a killer event. She shares how a Retreat isn't just about work; it is a bonding experience, meant to strengthen team connections that Zoom meetings never could. Emma takes you through the highs and lows of planning a retreat, ultimately celebrating the magic of bringing a remote team together in person for the first time!

Listen in as we speak about:

The Transformative Power of In-Person Connections
Crafting Memorable Experiences
The Planning Process
Reflections

And much, much, more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

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In this episode, Emma welcomes Christina Lenkowski, founder of Publicity by Christina. This episode dives into the world of podcast pitching, sharing valuable tips for entrepreneurs looking to expand their reach through podcast appearances. Christina recounts her journey in the PR and marketing world, emphasizing the importance of aligning podcast appearances with business goals. The conversation covers the power of podcasting in building trust, the significance of being authentic, and practical advice on crafting effective pitches with compelling topics. Christina debunks common misconceptions, stresses the value of smaller niche shows, and encourages listeners to overcome mindset challenges associated with rejection and imposter syndrome, highlighting the potential business benefits of strategic podcast guesting.

Listen in as we speak about:

Pitching: An Art And A Necessity
Trust Building Through Podcasting
Size Doesn’t Matter; Audience Does
Breaking Through Fears

And much, much, more!

Connect with Christina:

Website

Instagram

Podcast Pitch Broker

VP Podcast Pitch Day

Let’s Pitch Workshop

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

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In the landscape of digital marketing, video content remains a powerhouse. If you're building a brand and utilizing social media, especially TikTok, this episode is your go-to guide. In 2024, video content on TikTok is the fastest way to connect with your audience and boost brand reach. However, there are several pitfalls to navigate. In this episode, Emma dives into the top mistakes to avoid in order to achieve TikTok success.

Listen in as we speak about:

Professional Videography
Cross-Posting
Hashtag Hurdles
Neglecting Community Building
Ignoring Audience Feedback

And much, much, more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

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In this episode, Emma explores the ongoing debate between organic and paid media in today's digital marketing landscape. Advocating for the foundational strength of organic marketing, Emma touches on its authenticity and brand reflection. She shares crucial warnings for those considering paid ads, highlighting the perpetual commitment and the need for incremental budget increases to sustain favorable analytics. With a strategic approach delineating phases for success in both organic and paid media, Emma encourages you to consider which avenue you want to take for optimal results in 2024 and beyond.

Listen in as we speak about:

Organic vs. Paid Media
The Pitfalls of Paid Ads
Strategically Approaching Organic and Paid Media
Looking Ahead to Success

And much, much, more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

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In this episode, Emma navigates the intricacies of social media marketing ROI. She emphasizes personalized goal-setting, introducing metrics like Reach and Engagement. This episode challenges the expectation of instant results, urging patience in the organic media process. Emma shares how to troubleshoot strategies, advocating for a data-driven approach and transparent communication within teams. Overall, her insights offer a concise roadmap for businesses aiming to measure and enhance their social media impact.

Listen in as we speak about:

The Foundation of ROI
The 3 Critical Social Media Metrics
Realities of Social Media Marketing
Troubleshooting When Results Are Not As Expected

And much, much, more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We’ve got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

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In this episode, Emma shares her list of must-read books for personal and professional development in 2024. From redefining retirement strategies in "Quit Like a Millionaire" to discovering the power of purpose-driven leadership in "Start with Why," Emma shares titles such as "Glossy," providing a behind-the-scenes look at Glossier's rise and marketing innovations. This episode serves as a comprehensive guide for those seeking inspiration and actionable insights from noteworthy reads.

Listen in as we speak about:

Quit Like a Millionaire: Redefining Retirement
Start with Why: Leadership and Marketing Insights
Glossy Ambition: A Behind-the-Scenes Look at Glossier
Come up for Air: Streamlining Team Efficiency
The Making of a Manager: Navigating Leadership Challenges

And much, much, more!

Connect with Ninety Five Media:

Website

Instagram

Ready to work with a strategic Social Media Marketing team? Apply to work with us here

Need Support with Your Podcast? We’ve got you covered

Looking for a marketing expert to help you with setting your goals and building a custom strategy? Book a Strategy Intensive with Emma here: strategyintensivecall.co

Books Mentioned:

Quit Like A Millionaire

Start with Why: How Great Leaders Inspire Everyone to Take Action

Glossy: Ambition, Beauty, and the Inside Story of Emily Weiss's Glossier

Come Up For Air: How Teams Can Leverage Systems and Tools to Stop Drowning in Work

The Making of a Manager: What to Do When Everyone Looks to You

Rich As F*ck: More Money Than You Know What to Do With

Quit Like a Millionaire: No Gimmicks, Luck, or Trust Fund Required

Start with Why: How Great Leaders Inspire Everyone to Take Action

Rich As F*ck: More Money Than You Know What to Do With

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In this episode, we are joined by Amanda Smith, the CEO of Dallas Girl Gang. Formally a teacher, Amanda unintentionally founded a global community for women connecting in business, career, and life. Amanda shares the significance of community in her life and as a business model, emphasizing authentic connections. This episode touches on in-person events, 2024 event trends, and securing brand partnerships through research and networking. Amanda shares insights into entrepreneurship and tips for approaching networking events with confidence. Listen in for valuable insights on community building, entrepreneurship, and the evolving landscape of events and brand partnerships.

Listen in as we speak about:

From Teaching to Entrepreneurship
Building Community Beyond Buzzwords
Relationships that Define Success
Overcoming Intimidation in Networking

And much, much, more!

Connect with Amanda:

Website

Instagram

TikTok

The Founders Collective

Join Dallas Girl Gang Email List

Connect with Ninety Five Media:

Website

Instagram

Ready to work with a strategic Social Media Marketing team? Apply to work with us here

Need Support with Your Podcast? We’ve got you covered

Looking for a marketing expert to help you with setting your goals and building a custom strategy? Book a Strategy Intensive with Emma here: strategyintensivecall.co

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In this episode Emma guides you through goal setting for 2024. She emphasizes the importance of reflection, refining service offerings, financial analysis of services, and the critical role of team dynamics in goal-setting. This episode provides a comprehensive roadmap for businesses, offering actionable insights to navigate the complexities of goal-setting, client engagement, service optimization, and team growth.

Listen in as we speak about:

2023 Reflections
Client Feedback and Relationship Building
Auditing Your Services
Team Dynamics and Growth

And much, much, more!

Connect with Ninety Five Media:

Website

Instagram

Ready to work with a strategic Social Media Marketing team? Apply to work with us here

Need Support with Your Podcast? We’ve got you covered

Looking for a marketing expert to help you with setting your goals and building a custom strategy? Book a Strategy Intensive with Emma here: strategyintensivecall.co

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In this episode, Emma guides you through the crucial steps of crafting a successful 2024 marketing strategy. Aligning your goals with an evolving marketing strategy is important as you enter any new phase of business, especially a new calendar year. Emma shares the importance of goal-setting as the foundation of your marketing strategy and speaks to the intricacies of creating tailored approaches for each platform. Listen in as Emma offers a detailed blueprint for you to follow and navigate the dynamic landscape of digital marketing in the coming year.

Listen in as we speak about:

The Foundation of Success
Tailoring Your Approach
Avoiding the Pitfalls of Inconsistency
Outsourcing and Support Systems

And much, much, more!

Connect with Ninety Five Media:

Website

Instagram

Ready to work with a strategic Social Media Marketing team? Apply to work with us here

Need Support with Your Podcast? We’ve got you covered

Looking for a marketing expert to help you with setting your goals and building a custom strategy? Book a Strategy Intensive with Emma here: strategyintensivecall.co

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Podcasts have become a powerful platform for creators to share their thoughts, insights, and stories with a global audience. Beyond the joy of creating content, the viable avenue of monetization is a huge attraction for podcasters across the board. In this episode, Emma welcomes Veronika and Kassi who make up Team 95’s Podcast department. Veronika and Kassi share unique and effective methods to monetize your podcast in 2024!

Listen in as we speak about:

Exclusive Content and Memberships
Affiliate Marketing
Highlighting Existing Offerings
Live Shows and Community Building

And much, much, more!

Connect with Ninety Five Media:

Website

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Ready to work with a strategic Social Media Marketing team? Apply to work with us here

Need Support with Your Podcast? We’ve got you covered

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In this episode Emma reflects on her journey of leaving her dream corporate job in New York City to pursue full-time entrepreneurship with Ninety Five Media. As she celebrates three years since making that pivotal decision, Emma shares what she has learned along the way. In this episode, you will learn three key lessons and an essential bonus tip that can offer valuable guidance to aspiring entrepreneurs.

Listen in as we speak about:

The Decision to Leave Corporate
Flexibility in Planning
The Ever-Evolving Role of a Founder
Being a Forever Student
Scaling a Business

And much, much, more!

Connect with Ninety Five Media:

Website

Instagram

Ready to work with a strategic Social Media Marketing team? Apply to work with us here

Need Support with Your Podcast? We’ve got you covered

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In this episode, Emma speaks with Dakota DiSanto, owner of the Social Media Manager and host of the Social Media Manager Podcast. Dakota shares her journey from working with fashion icon Nicole Miller to becoming the social media force behind the Kardashians. Emma and Dakota speak about the importance of taking a holistic approach to brand marketing, which is larger than social media alone. They touch on the transformative power of podcasting and how the landscape of social media marketing has changed drastically over the past decade. From the lasting power of email marketing, to podcasting as a tool for authentic connection, they explore the wide range of strategies that contribute to sustainable growth in the ever-evolving digital landscape we are playing in today.

Listen in as we speak about:

The Evolution of Social Media
A Holistic Approach to Marketing
The Potential of Email Marketing
The Lasting Effect of Podcasting

And much, much, more!

Connect with Dakota:

Website

Instagram

TikTok

Connect with Ninety Five Media:

Website

Instagram

Ready to work with a strategic Social Media Marketing team? Apply to work with us here

Need Support with Your Podcast? We’ve got you covered

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In this episode, Emma offers a comprehensive overview of 2023 Marketing trends. Covering three main categories — overarching trends, content shifts, and the dynamics of social media apps — Emma delves into the shifts in consumer behavior, where social media has surpassed search engines as the primary source of information. She also highlights the ongoing impact of TikTok on e-commerce and the importance of video content. Emma explores content-specific shifts, including the preference for authentic iPhone-shot content, the continual evolution of the buyer's journey, and the rising influence of micro-influencers. Whether you’re an entrepreneur, marketer, or business enthusiast, tune into this episode for a comprehensive review of the digital landscape in 2023.

Listen in as we speak about:

The Overarching Marketing Trends of 2023
TikTok Revolutionizing E-Commerce
The Rise of Video Content
Content Trends of 2023
Micro-Influencers and Cross-Platform Dynamics
The Fate of Social Media Apps

And much, much, more!

Connect with Ninety Five Media:

Website

Instagram

Ready to work with a strategic Social Media Marketing team? Apply to work with us here

Need Support with Your Podcast? We’ve got you covered

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In this episode, Emma welcomes Ninety Five Media’s Social Media Team – Paris, Carley, and Hayden – as they discuss successful social media marketing strategies they've recently implemented for our clients. From understanding your audience's preferences and needs to delving into the depths of analytics and harnessing the power of storytelling and relatability, this episode covers crucial aspects of effective social media strategies. In a landscape where competition for online attention is fierce, success isn't a matter of luck but a result of deliberate, well-informed choices. If you’re someone who is looking to grow your brand using the power of social media, tune in to start crafting more tailored, data-driven, and emotionally resonant content that will elevate your presence in the online space.

Listen in as we speak about:

Understanding Your Audience: A Key to Success
Decoding Social Media Analytics
The Power of Storytelling and Relatability

And much, much, more!

Connect with Ninety Five Media:

Website

Instagram

Ready to work with a strategic Social Media Marketing team? Apply to work with us here

Need Support with Your Podcast? We’ve got you covered

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In this episode, Emma explores the ongoing debate between DIY and DFY (done-for-you) in the realm of digital marketing. She explores how DIY-ing your marketing at the beginning stages of a business can be cost effective and educational at this stage. However, for businesses looking to scale rapidly or struggling with complex marketing tasks, it is beneficial to explore outsourcing your marketing in the DFY route. Emma discusses the advantages of professional marketing assistance, offering expertise and comprehensive support. This episode provides valuable guidance for entrepreneurs, helping you make informed decisions about your digital marketing strategies, whether you’re just starting or seeking to expand your ventures in the dynamic world of digital marketing.

Listen in as we speak about:

The difference between DIY and DFY Digital Marketing
The thresholds you’ll hit when you need to outsource
The power of investing in your marketing
3 Things to consider when deciding to outsource your marketing

And much, much, more!

Connect with Ninety Five Media:

Website

Instagram

Ready to work with a strategic Social Media Marketing team? Apply to work with us here

Need Support with Your Podcast? We’ve got you covered

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In this episode, PR Maven Lauren Cockerell joins Emma to explore the interconnected nature of PR and marketing. Lauren’s personal journey into entrepreneurship, driven by unexpected circumstances, sets the stage for a deep dive into the importance of relationship-building and reputation management in the business realm. She shares valuable experiences and lessons regarding team-building, highlighting how PR can play a pivotal role in recruiting and retaining top talent. This episode offers a roadmap for businesses of all sizes, guiding you in scaling your PR and marketing strategies, achieving growth, and cultivating a brand that resonates with both customers and employees.

Listen in as we speak about:

Nurturing Relationships and Reputation
The Impact of Community Engagement
The Intersection of PR and Marketing
Building a Strong Team
PR for Recruitment and Retention

And much, much, more!

Connect with Lauren:

Website

Facebook

Instagram

Youtube

Connect with Ninety Five Media:

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Ready to work with a strategic Social Media Marketing team? Apply to work with us here

Need Support with Your Podcast? We’ve got you covered

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In this episode, Emma shares six strategies to help brands like yours maximize their marketing efforts during the busy Black Friday and Cyber Monday promotional season. Select and test a few of these strategies to optimize your marketing campaigns and achieve better results during this critical sales period. This season of the year offers a lot of opportunities for sales - it’s all about understanding how to maximize your reach and stand out from the crowd. Tune in to hear 6 specific strategies you can test this year, or for years to come! This episode is sure to get your wheels turning with new strategies that will yield major results.

Listen in as we speak about:

Jumping in Early for Maximum Impact
Daily Deals: Gamify the Shopping Experience
Cross-Promoting Your Offers Between Channels
Bundling Your Offers
Creating Gift Guides
Leveraging Influencer Marketing

And much, much, more!

Connect with Ninety Five Media:

Website

Instagram

Ready to work with a strategic Social Media Marketing team? Apply to work with us here

Need Support with Your Podcast? We’ve got you covered

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In this episode, Emma shares five invaluable lessons on building a successful team, relevant to business owners, freelancers, or anyone looking to expand their workforce. She emphasizes the importance of establishing clear processes before hiring, focusing on the process rather than the person when addressing problems, and offering constructive feedback to enhance team performance. She challenges the conventional "hire slow, fire fast" mantra, advocating for cultivating a culture fit within the team, and encouraging team members to buy into the company's vision. Through these lessons, Emma guides you towards creating a cohesive, motivated, and committed team that not only contributes to business growth but also becomes an integral part of the company's long-term success.

Listen in as we speak about:

Having the Right Processes in Place
Pointing to the Process, Not the Person
Our Thoughts On “Hire Slow, Fire Fast”
Hiring for Culture Fit
Allowing your Team to Buy Into Your Vision

And much, much, more!

Connect with Ninety Five Media:

Website

Instagram

Join us inside our FREE course, Master Your Marketing

Apply to work with us - Podcast Management

Apply to work with us - Social Media Management

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In this episode, we dive headfirst into the topic of entrepreneurship, with Katy Sensenig Schilthuis who began her journey of building brands in 2016. Katy shares her inspiring journey of highs and lows while pursuing her goals through several business ventures over the years. Prepare to take notes as we unravel the secrets Katy found along the way that led her to success, and her valuable insights into the ever-evolving landscape of entrepreneurship. Whether you’re an aspiring business owner or simply looking to glean inspiration from someone who has walked the walk, this episode is sure to leave you eager to explore your own entrepreneurial journey.

Listen in as we speak about:

Katy’s Creative Journey
The Loneliness of Entrepreneurship
Nurturing a Thriving Creative Ecosystem

And much, much, more!

Connect with Katy:

Website

Podcast

Marketing Agency

Small Business Coaching & Community

Connect with Ninety Five Media:

Website

Instagram

Join us inside our FREE course, Master Your Marketing

Apply to work with us - Podcast Management

Apply to work with us - Social Media Management

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In the fast-paced world of digital marketing, social media platforms have emerged as powerful tools for businesses to connect with their target audience. In this episode, Emma shares valuable insights on how to leverage social media marketing to 3x your lead pool. With her expertise, she outlines a comprehensive strategy that covers Instagram, LinkedIn, and Pinterest, three platforms that can significantly impact your brand's online presence and conversion rates.

Listen in as we speak about:

Crafting a Strategic Social Media Plan
The Power of Consistency: Executing Your Plan
Nurturing Relationships and Generating Leads
Platform Specific Strategies: Leveraging Instagram, LinkedIn, and Pinterest

And much, much, more!

Ready to schedule your content? Use our favorite tools!

Later - to schedule content to Instagram, Facebook, LinkedIn, and TikTok

Tailwind - to schedule content to Pinterest, plus get 1 month FREE with this link!

Connect with Ninety Five Media:

Website

Instagram

Join us inside our FREE course, Master Your Marketing

Apply to work with us - Podcast Management

Apply to work with us - Social Media Management

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In the 50th episode of Stop Scrolling, Start Scaling, Emma celebrates this significant milestone while delving into the intriguing parallels between podcasting and entrepreneurship. She also provides a glimpse into Ninety Five Media’s expansion into the podcasting department and discusses the challenges of fostering company culture within a fully remote team. The conversation is centered around the pursuit of fun and fulfillment in entrepreneurship, as Emma encourages you to evaluate your own happiness levels and find ways to reignite your entrepreneurial spark when you feel it’s dimmed. Emma's insights offer valuable guidance for entrepreneurs navigating the dynamic landscape of business.

Listen in as we speak about:

Celebrating Episode 50: A Milestone in Podcasting and Entrepreneurship
Pivoting: The Common Thread in a Shifting Landscape
The Importance of Self-Reflection and Alignment
Navigating Change and Evolving Services
Chasing Fun and Fulfillment

And much, much, more!

Connect with Ninety Five Media:

Website

Instagram

Join us inside our FREE course, Master Your Marketing

Apply to work with us - Podcast Management

Apply to work with us - Social Media Management

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In this episode of Stop Scrolling, Start Scaling, Emma emphasizes the importance of thinking long-term when it comes to digital marketing. While many businesses focus on short-term strategies, it is crucial to plan for the next year, two years, or even three years in order to ensure long-term success. In this episode, she discusses the need to set up systems that will support the growth and longevity of your brand and highlights the common mistake of jumping ahead to platforms and content without proper planning. Tune in to learn how to develop a social media marketing strategy for long-term growth.

Listen in as we speak about:

Planning for long-term growth
Strategically identifying your ideal client
Understanding which platforms to choose
How consistent content leads to brand scalability

And much, much, more!

Connect with Ninety Five Media:

Website

Instagram

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In this episode of the Stop Scrolling, Start Scaling Podcast, Emma welcomes guest Hera Zee to the show. Hera is a sales and marketing strategist for online entrepreneurs who want to structure their business for profit, sustainability + growth; minus the hype + fluff we've ALL seen on social media + grown tired of! Emma and Hera dive into the topic of AI, discussing its presence in everyday life, its value as it continues to develop, and how exactly it can help any business owner serve their customers better. Hera shares her expert point of view on whether AI will replace human jobs, or if she feels it is a tool to enhance human intelligence. Tune in to learn more about AI, how it can support you as a business owner, and new capabilities it offers that you may not yet be aware of.

Listen in as we speak about:

Utilizing AI in your marketing, including chatbots
Giving AI the right prompts for optimized output
Adapting to AI today to set yourself up for future success

And much, much, more!

Connect with Hera:

Website

Instagram

Facebook

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In this episode, Emma discusses the do's and don'ts of planning a content shoot for social media and marketing assets. With the growing demand for more content, it's crucial to have enough content, AND the right kind of content. Emma shares Ninety Five Media’s specific systems and tips for successful content shoot days, applicable to social media managers, founders, content creators, and influencers. Tune in for detailed insights on how to successfully plan and execute a content shoot.

Listen in as we speak about:

Tips for planning a successful content shoot
What to include in a shoot prep document
How to plan and outline video shoots

And much, much, more!

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In this episode, we dive deep into the topic of influencer marketing and how it can impact your business. With the ever-changing landscape of influencers and content consumption, it's important for brands to adapt and collaborate with influencers who are aware of these shifts. We discuss the importance of staying up-to-date and working with influencers who are aligned with your brand's goals. If you're interested in leveraging influencer marketing for increased sales, this episode is a must-listen.

Listen in as we speak about:

How influencer marketing can increase your sales
Choosing influencer partnerships strategically
Why authentic collaborations lead to successful partnerships
Which data determines a successful partnership

And much, much, more!

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In this episode of Stop Scrolling, Start Scaling, Emma joins sales expert Meghan Lamle. Meghan shares her journey in the online space, from starting as a social media manager to transitioning into coaching. They discuss the shifts that have occurred in the online business and sales world over the past few years. Meghan's unique approach combines sales, psychology, and behavioral economics to help entrepreneurs scale their businesses and master sales. Tune in to gain valuable insights and strategies for growing your business.

Listen in as we speak about:

Positioning yourself as a seller
How personal connection drives sales
Nurturing your audience
Being versatile in your branding

And much, much, more!

Connect with Meghan:

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Grab Meghan’s Free Story Prompts

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In this episode of Stop Scrolling, Start Scaling, Emma addresses the fear of being unoriginal in content creation and offers reassurance that this is a common concern. She highlights the importance of believing in the content you create and being authentic in your approach. She reminds listeners that no one can create content the way you do, even if you draw inspiration from others. The episode concludes with Emma reassuring you that your unique perspective and content creation methods are valuable and she encourages you to overcome your fear of being unoriginal. Because no one else can ever be YOU!

Listen in as we speak about:

How to create original content
Why originality is all about perspective
How to embrace your uniqueness and keep creating

And much, much, more!

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In this episode, Emma celebrates the one-year anniversary of The Stop Scrolling, Start Scaling Podcast and reflects on her journey of podcasting! Emma shares lessons learned along the way and discusses the unexpected aspects of starting a podcast as a passion project. She also emphasizes the impact that podcasts had on her own entrepreneurial journey and encourages listeners who are considering starting a podcast. Tune in for an insightful and inspiring discussion on the joys and challenges of podcasting.

Listen in as we speak about:

Why you should view podcasting as a passion project
How to plan and prepare for success
Different ways podcasting can fuel business growth
How podcasting can transform your business

And much, much, more!

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In this episode, Elizabeth Ruth, the owner and head writer of ER Marketing Services, joins Emma to discuss the importance of blogging in today's marketing landscape. Despite some businesses feeling that blogging is outdated, Elizabeth and Emma agree that it is still a valuable tool for increasing online brand presence and driving new revenue. They highlight the benefits of blogging, emphasizing its ability to provide valuable content, establish thought leadership, and improve SEO. Tune in to learn more about the power of blogging in today's digital age.

Listen in as we speak about:

Blogging and its relevance today
How repurposing content is critical
The rise of user-generated content

And much, much, more!

Connect with Elizabeth Ruth:

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Instagram

Tik Tok

Marketing Academy

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In this episode, Emma discusses the challenges of coming up with content ideas to market your business. She shares her top four places to find a month's worth of content ideas in just one day, making it easier for brands to create powerful posts that will increase sales. Emma emphasizes the importance of simplifying the content ideation process and provides insights from her experience at Ninety Five Media. Tune in to learn how to make content creation easier and more effective.

Listen in as we speak about:

Maximizing Social Media Comments for Content Inspiration
How to Use Conversations for Content Creation
Solving the Content Ideation Dilemma through Client Feedback

And much, much, more!

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If you run a business and engage with your customers on social media, you will inevitably run into negative feedback. What do you do when you get negative comments?

Whether the customer is politely stating discontent or making rude and nasty comments, it’s incumbent on you as the representative of your company to address them. If you don't, there could be consequences.

But instead of dreading negative comments, try to see them as an opportunity to serve your customers better! Join Emma as she shares her 6-step process for handling negative criticism in the online space.

Listen in as we speak about:

Handling negative comments: Public vs Private
Don’t be caught off guard - how to develop strategies for mitigation
Negative feedback gives opportunity for growth

And much, much, more!

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No matter how compelling your content may be, your marketing strategy will not succeed if you don’t have a strong brand to tie it all together for your audience. Although often treated as an after-thought, branding is the key aspect to everything that you put out with your content. Without it, your audience won’t know who you are, what you do, and why they should pay attention.

In today’s episode, we are joined by founder of Felter Unfiltered, Lauren Felter. Lauren prides herself on a no shame, no shade approach to her web design, branding and design education. By democratizing this education, Lauren puts the power of branding into the hands of companies at any level.

Listen in as we speak about:

Branding guidelines for your specific industry
Advice for creating “scroll stopping” content
Ways to stand out in your content from a brand standpoint
How to approach your brand or rebrand creation

And much, much, more!

Connect with Lauren:

Instagram

Website

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Like it or not, the future will be filled with AI. It’s a subject full of speculation, and that provokes all different kinds of opinions and reactions from the public, and industries impacted by the growing prevalence of AI.

Digital Marketing will surely be impacted by AI’s growth and integration into society at large. While some of you may have fear surrounding the topic of AI, today we’re diving into how AI can actually make our lives easier as marketers.

Emma shares her perspective on this ever evolving topic, with full acknowledgement that there may well be future episodes returning to the subject as it continues to evolve.

Listen in as we speak about:

How AI will impact the Digital Marketing industry.
Is AI scary?
How AI can make our lives easier.

And much, much, more!

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Entrepreneurs who manage their own social media marketing often tell us how burnt out they are from constant content creation. If you’ve ever felt this way too, you’re likely scraping the bottom of the content barrel to find new ways to populate your feed week after week. Maybe you’re even getting good engagement on the content you’re putting out, but struggle to translate that into paying customers (always the end goal!).

There’s no secret formula, and sales don’t just fall from the sky.

But in this episode, Emma offers actionable steps to help you begin turning your “likes” into “leads” faster than ever. There are simple fixes you can make, starting today, that will help you increase your conversions.

Listen in as we speak about:

Why your strategy hasn’t been working + how to fix it
The burnout felt by entrepreneurs managing their own social media
The benefits of building relationships in your DMs
3 Ways to increase engagement and conversions

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You’re creating content every week, you have the process down, but when you check the analytics, you’re not seeing the growth or leads you’re expecting. With all that time + effort, it’s easy to become frustrated when you don’t see an immediate (or long-term) ROI..

The good news is, this feeling that your content is not converting is incredibly common and solvable. With the right tools, you can develop your content, voice, and execution of content that converts.

In today’s episode, Emma brings her solo power to dive deeper into Three Content Pillars that will drive growth and sales on social media.

Listen in as we speak about:

How being repetitive with your content can be a good thing
Creating story-based, validating content to keep your audience engaged
Why showing up as your authentic self is what your audience needs
How your content can create and maintain connection points

And much, much, more!

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As a business owner, or a leader in your circle, are you more consumed by the product you’re working with or the people? Many leaders wrap themselves in the numbers or service, but when they look around they find themselves withholding support and understanding to individual employee situations.

Empathy, emotional awareness, and plugging into your team will grow your business health, happiness, and success exponentially.

In today’s episode, we are joined by executive and leadership coach, Shauna Vassel. Shauna has made a career of utilizing her background in project management and as a change leader, as she partners with her clients to help them bridge the gap between their self-awareness and performance. By looking at ourselves, we can make a greater impact on a business’ culture, and in so doing can affect their company performance.

Listen in as we speak about:

Leadership as the center of transforming your business
Shauna’s advice around communication and hard conversations
How to recognize when and who the next hire should be
There is no right way to be a leader

And much, much, more!

Connect with Shauna:

Leadership Instagram

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Leadership Alignment

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Content-based marketing has become a wonderful tool for consumers and entrepreneurs alike. Consumers benefit from a more streamlined idea of how to get what they want, entrepreneurs are able to build a connection and display authenticity to their target market, and it can be a real joy to watch companies experiment with what works and what doesn’t. But content that is enjoyable for a viewer yet doesn’t compel them to buy can be a real detriment to a business & their marketing strategy.

In today’s episode, we are joined by content creator, social media strategist, founder of The Fierce Social Society, and podcast host Mandy Emerson. After joining the ranks of unemployed professionals in 2020, Mandy took a leap of faith and pursued her dream of earning a full income by using social media. She has since hosted Reel workshops, spoken at conferences & virtual summits, had multiple viral reels, sold 6 figures her first year in business & officially launched the Fierce Social Society Membership with over 185 members since opening in January 2022.

Listen in as we speak about:

Building community and relationships through DM’s is a very relevant strategy
How video content has impacted how brands market themselves
Recommendations on how brands can create effective, targeted, reels
Recommendations on how to approach reels with the intention of sales

And much, much more!

Connect with Mandy:

Mandy's Instagram

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The rise of social media has facilitated a level of global connection that was once impossible. Platforms such as Instagram and TikTok have enabled individuals to discover online communities filled with others who share their interests and values. With such vibrant online communities, it is only logical for marketing strategies to shift towards the digital sphere and tap into the power of these platforms.

In today’s episode, we are joined by the co-founders of popular online Dallas community Dallasites101 and their own media company 101Media, Kara Cecala and LilyKramlich-Taylor. After a nation-wide shutdown of live events in 2020 forced Kara and Lily to pivot deeper into content creation, they found ways to leverage online communities and Instagram to create quicker, better, and more impactful ways to market and build community in the digital sphere.

Listen in as we speak about:

Developing unique content that breaks through the noise
Lessons learned from successfully pivoting during a global pandemic
Strengthening your brand by building an online community
Trends and shifts coming into the digital marketing space

And much, much, more!

Connect with Kara & Lily:

Dallasites101 Instagram

Dallasites101 Website

101Media

Kara’s LinkedIn

Lily’s LinkedIn

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For podcast hosts, the day-to-day production of creating your amazing show can lead to burn out, recycled ideas, and can take the fun out of content creation. To make matters worse, if your audience is stagnant and you’re not seeing the benefits you had anticipated, you may be tempted to abandon your podcast altogether.

Our favorite underrated remedy for podcast burnout, creative blocks, and even audience growth is actually jumping outside of your show and stepping into another role; in other words, switching your podcast host hat out for a podcast guest one!

In today’s episode, Emma is riding solo to highlight how being a podcast guest can help you grow your own audience, make new connections, and spark genius ideas.

Listen in as we speak about:

Why frequenting as a guest on other podcasts can help you grow your own
Six massive benefits from appearing on other podcasts
Where to start your podcast guest appearance strategy
Crafting a podcast guest pitch for best results

And much, much, more!

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For the modern business world, branding is critical. Every aspect of your website and content can impact whether a potential client stays or goes. It's essential to have an inviting design that looks professional and aligns with your brand's identity. However, you don't have to wait until you have the budget for a full-time graphic designer. In this podcast episode, we'll explore how entrepreneurs can use Canva to create compelling designs and enhance their branding without breaking the bank.

In today’s episode, we are joined by business owner and educator, as well as one of fewer than 50 verified Canva experts in the world, Brenda Cadman. Through her courses, Brenda has helped thousands of small business owners, with a particular passion for aiding them in organizing their cluttered Canva accounts. Her goal is to establish an efficient system that allows users to devote more time to their passions and less time navigating Canva's interface.

Listen in as we speak about:

Why Canva is a necessity in every business owner's toolbox
Brenda’s recommended Canva template shops
Tips and tricks to navigating your Canva organization
How to maximize Canva if you’re just starting out

And much, much, more!

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Brenda's Instagram

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Content creation rules the world of marketing. Some companies know how to use it to their advantage, while others are still struggling to reach their goals. Brands are trying to fit square pegs into round holes, attempting to use any piece of content on all social platforms, whether it’s long-form content in short-form spaces or trying to use YouTube in the same fashion as Instagram. The failing isn’t in effort, but in the understanding of the platforms and strategies that marketing teams may be implementing.

In today’s episode, we are joined by expert YouTube strategist, and entrepreneur educator, Elise Michelle. With a mission of empowering women to use Youtube to reach the people they want to help, Elise has been guiding women entrepreneurs for over 7 years and has worked in all industries, from ecommerce to coaching and everything in between. From her teachings, her clients learn that by investing just 15 minutes a day in video strategies, they can get more traffic to their websites and make more sales.

Listen in as we speak about:

The ‘long-form vs. short-form’ content debate for marketing
Understanding YouTube as a search engine, and how to utilize SEO keywords
Diversifying your video strategies to match the content you’re creating
How you set up your YouTube channel may be just as important as your content
The evergreen side of YouTube and how to use low-ticket offers for revenue generation

And much, much more!

Connect with Elise:

Instagram

YouTube

Facebook

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For new and scaling entrepreneurs, creating and marketing your offer can come naturally. However, sales are a necessary strategy to scale a business, and as a founder you may find yourself shrinking, full of anxiety, or just out of ideas. The key is to approach sales in a way that is authentic and honest. By focusing on building relationships and offering solutions to people's problems, rather than simply pushing products or services. In that way, we can create a sales process that feels natural and empower for everyone involved.

In today’s episode, we are joined by certified master life coach and business coach, serial entrepreneur, and highly sought-after podcast guest, Lynette Esperanza Robinson. Lynette teaches a transformational sales system that has helped clients double and even triple their revenue. She has been featured on numerous international platforms and has successfully owned online and brick-and-mortar businesses while raising her family. With her 15 years of experience, Lynette has coached and trained entrepreneurs to flourish in their niches, working with high performers across various industries such as health, music coaching, and e-commerce.

Listen in as we speak about:

The positive impact of representation to future entrepreneurs
Mental shifts to overcome anxiety when approaching sales
The power of language when understanding your buyer
Lynette’s Transformational Sales System - how her clients are able to double their revenue

And much, much, more!

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Lynette's Instagram

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Success Accelerator

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In the past decade, podcasts have completely changed the world of content creation. Your favorite actor has a podcast, your favorite company has a podcast, even your marketing team has a podcast. But not all podcasts are created equal. Despite creating amazing content, many brands struggle to exceed their podcasts goals. Failure to gain an audience can result in burnout and even ending the show that you worked so hard to build.

In today’s episode, Emma rides solo as she discusses her own podcast journey, and delves deeper into why some podcasts flourish, while others flop.

Listen in as we speak about:

How Emma discovered the massive, free education that podcasts can provide to listeners
The real work that actually goes into producing a quality podcast
Why your current, amazing podcast isn’t performing the way you hoped
How you can boost your podcast performance, and who can help

And much, much, more!

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I am so excited to have Tracy Pendergast on today’s episode! Tracy is a wife, mom and professional-actress-turned-small business owner. Two years ago, she reached an insane level of burnout with her brand and blog. She realized that no amount of money, numbers, or sales are enough to keep us in love with our “passions” unless we have the right support and community to keep us inspired, refreshed, and encouraged all the way. This prompted her to start Daisy Made: A community of makers, doers and learners to keep the spark of their craft alive and get rid of creative burnout.

In this episode, we cover:

Key elements of a strong community [7:29]
How to get your community engaging [10:30]
What is a community voice? [19:31]

https://daisymade.com/

https://www.instagram.com/hellodaisymade/

https://daisymade.thrivecart.com/magnetic-makers-membership/

Anyone who signs up using promo code MANDY will get a free 30 min community building session with me.

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Being an entrepreneur can feel like a dream when you’re finding success, but keeping it running can feel like a pinch back to reality. From taxes and finances to payroll and staffing, the never-ending paperwork filing can leave you feeling anxious and alone. But with the right hand to guide you, there are many tips and tricks along the steps of scaling your company to simplify your finances.

In today’s episode, we are joined by an exceptional CPA, Fractional CFO, and host of The CEO Wingwoman, Christy Bowie. After leaving a steady career at a big 4 accounting firm, Christy felt a deep passion for helping business owners take the stress out of finances and create strategic plans to scale their businesses by starting her own practice.

Listen in as we speak about:

The biggest tax tips for your small or scaling business
The lowest hanging fruit that can actually help you save money with taxes
Avoiding the temptation of your business bank account for your own personal spending
How to utilize an exceptional budget with the process Christy has created

And much, much, more!

Connect with Christy:

Website

Christy's LinkedIn

The CEO Wingwoman Podcast

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Storytelling and marketing go hand-in-hand. Effective marketing is all about telling a story that resonates with the audience and makes them feel something. However, many entrepreneurs find themselves struggling with how to weave their own story into their company and product.

In today’s episode, we are joined by coveted international speaker, certified visibility coach, author, and expert content marketing strategist Michelle Kuei. Michelle is the founder of Elevate Life Coaching, where she mentors women on how to use the power of storytelling to attract clients and turn their passion for coaching into a profitable business. The goal is for her clients to gain clarity on their message, and implement profitable and authentic marketing strategies through storytelling.

Listen in as we speak about:

Where to start building your own story to emotionally engage with your audience
Steps to prepare for a public speaking event by engaging emotionally with your audience
How to tell more engaging, emotional, stories with your brand
The most important aspects of storytelling

And much, much, more!

Additionally, don’t forget to look for Michelle's book, "Perfectly Normal: An Immigrant Story of Making It in America," shares her own inspiring stories of love, courage, and connection, empowering her audience to let go of imposter syndrome and make a significant impact.

Connect with Michelle:

Michelle's Instagram

Website

Michelle's Facebook

Michelle's LinkedIn

5 Steps To Create Your Powerful Core Message That Attracts And Sells

Perfectly Normal: An Immigrant Story of Making It in America

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Perfectly Normal: An Immigrants Story of Making it In America

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In today’s episode, we are joined by Lizzy Colombo. Lizzy is the owner and lead designer of White Point Creative, a boutique creative agency that specializes in brag worthy brand suites and custom Showit and Shopify websites for lifestyle brands and online coaches/wellness entrepreneurs.

After graduating with a degree in graphic design, Lizzy realized that school had left out a valuable lesson in the classroom; How to get a job. Armed with a vision of her own career, Lizzy was able to carve her own path as a new creative digital wave took her from freelancing, to starting her own boutique agency, White Point Creative. Now, Lizzy helps her own clients as their number one fan, built in hype girl and design expert on a mission to elevate their business making a brand attract and inspire.

Tune in as we dive into all things sustainability, from brand to websites – including the core of sustainable design when building your brand, six pillars to creating a full experience for a brand's target audience, and so much more!

Connect with Lizzy:

White Point Creative Instagram

White Point Creative Website

Lizzy Colombo LinkedIn

What's Holding You Back In Your Business Quiz

Free ebook: Build A THRIVING Online BUSINESS

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In today’s episode, we are joined by Corey Brausch, the founder of Seven Willows. Seven Willows is a social media agency for entrepreneurs looking to take an energetic + intuitive approach to social media marketing while growing their online presence + community.

Corey started her social media journey back in high school, where she utilized Instagram and Facebook to market her photography business which began to boom throughout her college years thanks to her marketing efforts. In 2017, she began working more intentionally in the digital marketing space where she worked with industry influencers on campaigns, and even Post Malone himself through her work. Soon after, she couldn't ignore her entrepreneurial spirit and began picking up clients on the side shortly before going full time as a social media manager.

Today, she has worked with dozens of business owners enhancing their social media presence and giving CEOs back their headspace to focus on scaling their business. Her clients’ favorite aspect of working with Corey and Seven Willows is their holistic approach to outbound engagement.

Tune in as we dive into all things social media including outsourcing your social media, trending content and so much more.

In this episode, we discuss:

[02:14] How Corey and Emma first met
[04:16] How Corey got started in the online space
[05:47] What lights Corey up about being a business owner
[07:35] The key players that business owners should have in order to scale their digital marketing
[12:10] When business owners should consider investing in paid ads
[15:47] How to determine who we should be listening to based on our goals
[24:23] Should brands be following trends?
[27:53] How to utilize trending sounds without a social media manager
[30:05] What trend means in the online space
[35:08] Differences between creating trending content with and without a social media manager
[38:22] One thing Corey wishes more people knew about social media management

Resources mentioned:

Connect with Corey:

Instagram

Website

Weekly Trending Reels Report

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In today’s episode, we are joined by Hollie Prescott. Hollie is the Co-CEO of HerHQ - an organization committed to helping women break free of corporate constraints by creating their own online business. As a prior Advertising & Marketing Executive at McCann, Hollie felt a constant pull of how to “get to the top” without sacrificing her dreams of seeing the world.

Taking the leap, Hollie saved up enough money to travel, put in her notice at her 9-5 job, and decided to take a huge risk. However, after 9 months of traveling, she realized she would need to figure out SOME means of income if she didn’t want her travel days to be cut short. So Hollie started offering graphic design services right from her laptop - sitting in a van in New Zealand in between exploring. Hollie quickly learned that she could make a full-time income right from her laptop. She then went on to become one of the most well-known brand & web designers in the online space working with mega brands like Club Life Design & BossBabe. Fast forward to today, Hollie & her business partner Chelsea help thousands of women a year ditch the corporate structure through offering freelancing or digital services in the comfort of their PJs.

Tune in as we dive into all things community - including how community has evolved over the years, best ways to build a community online, and so much more.

In this episode, we discuss:

[01:38] How Hollie and Emma first met
[05:24] How Hollie got started in the online space and how she’s pivoted over the years
[11:59] Hollie’s experience with meeting her business partner and forming her current co-led business Her HQ
[17:12] Her HQ’s first launch + how they expanded their product suite to help done-for-you service providers
[22:15] How Hollie and Chelsea dealt with comments about their unconventional business relationship
[23:00] How community has evolved in the online space
[27:33] The importance of cultivating the culture of your community
[34:53] Hollie’s top 3 tips for building a community online
[40:36] Tips for hiring a community manager and other help in your business

Resources mentioned:

Connect with Hollie and Chelsea:

Her HQ Instagram

Hollie’s Instagram

Website

Leaving Corporate Course

Foundations

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In today’s episode, we are joined by Mairin Van Shura. After an unfulfilling decade practicing law and experiencing worsening chronic health conditions as a result, Mairin Van Shura left the corporate rat race in pursuit of a more rewarding, free, purposeful life. She sold her house and 99% of her belongings and moved abroad. Mairin started her business, Solivagant Legal, to help other entrepreneurs easily protect their businesses without the high cost and hassle of hiring a lawyer via DIY contracts templates and other legal resources for their businesses.

Tune in as we dive into all things legal including contracts, trademarks, and so much more.

In this episode, we discuss:

[2:08] How Mairin started her business
[6:48] Mairin’s thought process behind her decision
[12:27] Common legal pitfalls new business owners experience
[18:53] Must haves in your legal contracts
[22:58] How to make sure your contracts and website policies are legally sound
[25:35] 3 non negotiable policies that every online business owner with a website needs
[28:18] Advanced legal agreements you will need in place as your scale
[34:26] The importance of trademarking and what that process looks like
[40:56] One thing Mairin wished more people knew about legal in the online space

Resources mentioned:

Connect with Mairin:

Instagram

Website

Trademarks

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In today’s episode, we are joined by Jordan Rothwell Perry. Jordan is a marketing expert and the founder of LAUNCH by JR, a paid advertising agency focused on lead generation through list building, resulting in more leads and increased sales.

She thrives while helping women scale their businesses through taking paid digital off of their plate. She founded her company in 2020, but has been in marketing for over a decade, working for Chick-fil-A, one of Johns Hopkins Medicine's Children's hospitals, and a national nonprofit with over 1.7 million combined followers on all of their platforms.

Tune in as we dive into all things paid ads including how to prep your account for running ads, what retargeting is and how you can use it, and so much more.

In this episode, we discuss:

[2:06] How Jordan started her business
[5:05] How to prep your accounts for running ads
[6:15] What a pixel is
[7:32] What retargeting is and how you can use it in your business
[8:37] How to make sure your social media is optimize for running ads
[12:24] Questions to ask yourself before starting paid ads
[14:04] What to aim for when it comes to ad conversions
[16:53] The difference between leads and conversions
[23:42] One misconception people have about the investment behind running ads
[26:45] The minimum budget you need to start investing in ads
[28:02] How to divvy up your budget throughout the month
[29:59] How to actually start with ads
[30:59] The two types of ads you can run and how to approach them
[32:53] What A/B testing is and how it works
[36:33] How to get around Facebook’s advertising rules in certain niches
[42:39] One thing Jordan wishes everyone knew about paid ads

Resources mentioned:

Connect with Jordan:

Website

Instagram

3 Ways to Know You're Ready for Ads

Connect with Ninety Five Media:

Website

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Ready to take your brand to the next level in 2023? We’re breaking down the five marketing phases and what you should be investing in at each level.

In this episode, we discuss:

[3:20] The five marketing phases of business
[4:27] Phase #1: Beginning Phase
[8:03] Phase #2: Building Phase
[10:12] Phase #3: Growing Phase
[13:37] Phase #4: Scaling Phase
[16:08] Phase #5: Established Phase

Resources Mentioned:

Private Mentorship

Strategy Intensive

Social Media Management

Connect with Ninety Five Media:

Website

Instagram

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Today is our first solo episode of the season and we’re diving into 10 lessons that I have learned in my past two years of full time entrepreneurship.

So grab a cup of coffee and let’s dig in!

In this episode, we discuss:

[6:20] Lesson #1: You don’t need to have it all figured out
[8:26] Lesson #2: You cannot do it alone
[11:42] Lesson #3: Don’t invest just because everyone says you should
[14:03] Lesson #4: Button up your contracts with a lawyer
[16:52] Lesson #5: Systems will be your best friend
[20:59] Lesson #6: Your role should change
[25:00] Lesson #7: Get your team invested in your vision for your brand
[27:55] Lesson #8: Entrepreneurship is a roller coaster
[30:49] Lesson #9: Have a greater mission than money
[33:11] Lesson #10: Celebrate your small wins

Connect with Ninety Five Media:

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In today’s episode, we are joined by Stephanie Ingrham. Stephanie is the owner of SAI Virtual Solutions, a Certified Dubsado Specialist, and Client Experience Expert. Prior to becoming a Dubsado specialist, she was an award winning senior certified wedding planner and International Director of The Bridal Society running a six figure firm solo.

She took the frustrations of doing everything herself and manually from the wedding world and built the business she has today with a mission to help a variety of industries add next level automation and client experience to their business so that they can book more, make more, and work less.

Tune in as we dive in to all things Dubsado, client experience, and workflows.

In this episode, we discuss:

[2:03] How Stephanie went from wedding planner to Certified Dubsado Specialist
[3:52] What Dubsado is and who it is for
[7:21] When should we implement a tool like Dubsado in our business
[10:39] Most common workflows you should set up in Dubsado
[20:20] The best place to start inside Dubsado as a newbie
[31:06] How Dubsado can support your lead generation strategy
[38:58] One thing Stephanie wish people knew about customer experience
[40:39] Other tools you can use to uplevel your client experience

Resources mentioned:

Connect with Stephanie:

Website

Instagram

Facebook

TikTok

Email Signature Template

Connect with Ninety Five Media:

Website

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In today’s episode, we are joined by Abigail Holland. Abigail is a business and life coach who is obsessed with the idea that business and marketing should be easy and breezy. Over the last few years, she's worked with entrepreneurs from every niche to teach them how to build a business that lights them up regardless of what the rules are. She helps her clients stop people pleasing and overthinking, release shame, and show up as the most authentic versions of themselves both online and offline.

Tune in as we dive in to all things sales processes, upper limits, and doing business your way.

In this episode, we discuss:

[1:57] How Abigail started her business
[4:36] How Abigail has pivoted over the years
[6:24] The importance of showing up confidently
[7:27] Embracing “fake it ‘til you make it”
[10:18] The biggest challenge Abigail’s clients face before working with her
[15:30] The differences between the selling process to males vs. females
[16:01] Abigail’s one to one sales process
[18:11] Abigail’s experience with implementing the sliding pay scale with her coaching clients
[26:33] What upper limiting is
[28:12] How Emma pushed past her upper limit
[32:52] Abigail’s advice for pushing past your upper limits
[39:39] Abigail’s best advice for hitting your income goals each year
[42:57] The hardest part of entrepreneurship
[44:23] The difference between coaching and consulting
[49:07] One thing Abigail wishes people knew about the work she does

Resources mentioned:

Connect with Abigail:

Website

Instagram

Hi, inner child guide

6 Figure Power Mini Course

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Website

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In today’s episode, we are joined by Kim Fischer. Kim is the CEO/Founder of 13 Emeralds Marketing. They help businesses gain new leads in their sleep by optimizing their website and content for SEO. SEO is so much more than coding and keywords, so the team at 13 Emeralds Marketing works to help you build quality traffic, authority, and a resource bank for your audience.

Tune in as we dive into all things SEO including the difference between SEO and content marketing, how to get started with SEO, and so much more.

In this episode, we discuss:

[3:08] How Kim got started working in SEO
[5:36] Kim’s experience working in a male dominated industry
[7:43] How Kim helps her clients build a community through SEO
[9:11] The difference between SEO and content marketing
[10:36] Kim’s opinion on if SEO or social media marketing should be prioritized first
[12:00] What you need to have in place to get started with SEO
[13:37] How to actually get started with SEO
[19:25] How to make data driven decisions with your SEO efforts
[21:12] How often Kim analyzes data for her clients and her suggestions on how often to to do it
[22:00] The best tools for analyzing your SEO
[26:37] How SEO and lead generation fit together
[31:53] One thing Kim wishes everyone knew more about when it comes to SEO

Resources mentioned:

Google Analytics Guide

Connect with Kim:

Website

Instagram

Connect with Ninety Five Media:

Website

Instagram

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In today’s episode, we are joined by Holly Murray. Holly is a certified conversion copywriter who helps successful women create elevated high converting copy that truly reflects their brand's heart, mind and mission. As a former counselor and coach, Holly has logged 1000s of hours face to face with women, which means when she writes for you, she brings over a decade of deep dive market research. She approaches copy with a blend of creativity and strategy to help you see the results you desire.

Tune in as we dive deep into conversion copywriting, brand messaging, and so much more.

In this episode, we discuss:

[2:22] What Holly enjoys most about her business
[4:05] How a copywriter can help you elevate your brand
[7:28] How Emma and Holly originally connected
[8:29] Why it’s so important to attend both virtual and in person events
[14:39] What conversion copy is and why it’s important for businesses
[18:40] Holly’s best advice to stop playing small and start showcasing your work through your copy
[23:08] How talking about your results can help you secure more clients
[24:13] How to share your client’s results without feeling icky
[32:06] How to hone in on your brand voice
[40:41] Surprising moments for Emma and Team Ninety Five Media when going through the brand messaging process
[49:18] One thing Holly wishes everyone knew about copywriting

Resources mentioned:

Connect with Holly:

Website

Instagram

Connect with Ninety Five Media:

Website

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In today’s episode, we are joined by Megan Taber, founder of MET Media. They are a social media management company that specializes in video content. In late 2020, Megan graduated with an acting degree while the entertainment industry was at a standstill. Megan always had a knack for social media, so she decided to take a leap of faith and start offering social media management services to businesses in desperate need during the pandemic. Today, her 15 years of experience in the entertainment industry, combined with her marketing expertise serve as a unique background in the creative and video marketing that she and her team offer her clients around the globe.

In this episode, we discuss:

[2:08] How Megan got started in the online space
[3:37] Megan’s experience with starting her own agency
[7:36] Why MET Media specializes in video content
[8:29] The importance of video content
[9:10] Why we have seen a shift to more video content
[12:54] Megan’s best advice for making video content creation easier for your brand
[14:19] How to keep on top of the trends while planning ahead
[19:30] The easiest ways to still participate in trends without face forward content
[24:08] The benefits of using UGC and influencer marketing and which is more cost effective
[27:16] The difference between a social media manager and a UGC content creator
[30:59] How the pandemic caused massive business growth for both Emma and Megan’s businesses
[32:57] Helping clients understand their analytics
[39:02] One thing Megan wishes everyone knew about digital marketing

Resources mentioned:

Connect with Megan:

Website

Instagram

TikTok

Have We Met Podcast

50 Free Video Content Ideas for Business

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Welcome back to The Stop Scrolling, Start Scaling Podcast! Today, we are joined by Rogé Galmish, a funnel expert and the founder of Funelle LLC, a Kajabi-based funnel-building firm. She helps her clients identify the most effective method to niche down, package up their services and convert their audience into paying clients. Rogé was born in Champaign, Illinois, and moved to Germany when she was five.

Our guest Rogé began working as a visual merchandiser, where she started her career as a marketing professional. As a result of her work experiences, she realized that marketing was what she was passionate about. She is now on a mission to assist other female entrepreneurs in developing their companies and living on their terms.

Today’s episode discusses the basics of a converting funnel, what part the funnel plays in the customer journey, different types of funnels and automation, platform recommendations, and tips to prepare for the holidays and new year.

In this episode, we discuss:

[2:25] Rogé’s journey into the online space
[3:25] Kajabi overview and benefits
[6:20] The different types of funnels and automation
[10:39] How to avoid missed opportunities using freebies
[12:13] The importance of optimizing your funnels
[19:47] Recommendations of what to include in freebies
[30:16] How to prepare for the holiday season and slow seasons
[35:33] Avoiding overwhelming when building your funnel

Resources mentioned:

Connect with Rogé Galmish:

Website

Instagram

Facebook

Funnel Foundations Freebie

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Website

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Social media marketing is a great way to promote your products or services, but it’s not the only way. The truth is, social media isn’t always the end all be all closer when someone is looking to purchase from you. Social media is now used as a search engine, so it’s absolutely vital to have a presence here. But you can’t forget about other marketing avenues as well.

There are many ways to increase your brand awareness, and ultimately your sales, via marketing. Just because we are a digital marketing agency doesn’t mean we advise our clients to ONLY market their brand on social media. Today we’re diving into just that with you! I’m sharing my top five tips to help you market your brand off of social media that will result in increased brand reach and profits.

In today’s episode, we cover:

How your customer experience can set you apart from your competition [5:59]
The impact of client gifting and when I like to send them [9:11]
Different examples of cross-pollination and how you can use it to get in front of new audiences [12:17]
How pitching yourself to PR sources will get you more exposure and my tips for doing so [13:48]
Why having a Pinterest presence is so powerful [15:23]

Connect with us:

Join our FREE course, Master Your Marketing: https://ninety-five-media.mykajabi.com/mym

Instagram: https://www.instagram.com/ninety.five.media/

Website: https://ninetyfivemedia.co

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One of the biggest downfalls that brands experience through their digital marketing efforts on social media is a lack of engagement. In today’s episode, I’m breaking it all down so that you know why engagement is so important, the different types of engagement you need to have going at all times, and how it all comes together to get you results.

In this episode, you’ll learn about the two major types of engagement, different strategies for each type, and why these two types of engagement go hand in hand. Finally, I share the importance of having a deep understanding of your brand voice, especially if you plan on hiring someone to manage your engagement for you. You’ll also get the answer to a question I get frequently which is - “how often should I be engaging??”

If you’re tired of low engagement and you’re ready to change that, this episode is for you!

In this episode we cover:

Why a lack of engagement is the number one downfall that brands experience
How engagement can create leads and start conversations on social media
What is engagement and what type of engagement is the most important?
How authentic engagement has changed over time
What is inbound engagement?
What is outbound engagement?
Outbound engagement strategies that work
How inbound and outbound engagement complement each other for best results
The importance of having guidelines of your brand voice for team members
Your expected results with outbound engagement
How often should you be engaging?

Connect with us:

Join our FREE course, Master Your Marketing: https://ninety-five-media.mykajabi.com/mym

Instagram: https://www.instagram.com/ninety.five.media/

Website: https://ninetyfivemedia.co

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In previous episodes of this podcast, you have heard me talk all about social media marketing. Today, however, I’m turning the tables and we’re talking about all things email marketing. Because while email marketing is different, it’s more connected than you may think to your social media marketing. At the end of the day, the audience you’re building on social media is on borrowed land - and your email list is the only audience you truly own. This is major!

During this episode, I share how to get started building an email list and the regulations behind it, some of my favorite email marketing platforms, and my top 3 tips on how to grow your email list once you’ve gotten started.

In this episode we cover:

Where to start when it comes to building an email list [3:41]
Deciding on the platform you want to use and the different options [7:11]
The most important stat to focus on [13:25]
The 3 steps to growing your email list [19:01]

Ready to get started with email marketing? Kajabi is our recommended platform! You can start your 14 day free trial today with our link - https://app.kajabi.com/r/BouYBC32

Connect with us:

Join our FREE course, Master Your Marketing: https://ninety-five-media.mykajabi.com/mym

Instagram: https://www.instagram.com/ninety.five.media/

Website: https://ninetyfivemedia.co

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In today’s episode, I am joined by my incredibly talented Team 95 members Marion and Sarah. In this team conversation episode, we're diving into all things inclusive selling. It’s one thing to strategically position your offers on social, but that’s not enough in today’s world. Inclusivity, diversity, and representation matter more than you may think they do in your content.

During this episode, we’re also discussing how audiences want to consume content, what actions they may take after scrolling online, and why you need to curate content individually for your Instagram and TikTok feeds. You’re going to walk away with your wheels turning with new ideas about UGC content and how to integrate more diversity into your posts.

In this episode we cover:

Trends amongst content-related purchases [1:56]
Your content should not be the same as everyone else [10:17]
What is User Generated Content (UGC) and what does that mean for businesses? [14:43]
What about the role of a social media manager and in-house content? [21:57]
Diversity in social media and online brands [26:16]
How to be more inclusive in your marketing [37:40]

Connect with us:

Join our FREE course, Master Your Marketing: https://ninety-five-media.mykajabi.com/mym

Instagram: https://www.instagram.com/ninety.five.media/

Website: https://ninetyfivemedia.co

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Today we are covering everything you need to know about Instagram Reels! Last episode we talked about TikTok and how to leverage video content there to grow your brand, but this episode focuses entirely on why you shouldn’t be sleeping on Instagram Reels.

During the episode, I share why Instagram Reels are not only important to building your brand on social media, but the factors you should also consider when creating them. I discuss what type of content you should be creating, how often you should be posting Reels videos, and how to integrate them successfully into your overall Instagram strategy.

In this episode we cover:

Why Reels are a tool for exposure vs conversion [3:09]
The purpose of Reels in your overall Instagram strategy [4:28]
Should you be only posting Reels? [6:26]
The difference between trending and original audio, and which you should use [7:57]
Are captions important when posting Reels? [10:22]

Connect with us:

Join our FREE course, Master Your Marketing: https://ninety-five-media.mykajabi.com/mym

Instagram: https://www.instagram.com/ninety.five.media/

Website: https://ninetyfivemedia.co

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Today we are covering a topic that we actually haven't touched on yet, which is TikTok. This is a platform that has really changed the landscape of digital content and how we consume both video and photo content over the past two years since it rose to popularity.

During the episode, I share the reasons why you need to be on TikTok. I talk about the impact it has had on the online space, whether being on the app is a good idea for your brand, and tips for what to do if you do choose to move your business on to TikTok.

In this episode we cover:

Should you be on TikTok? [2:13]
Creating a 90 day timeline to test it out [5:26]
Determine your bandwidth for content creation [10:08]
Batching content for TikTok [12:39]
Content bucket examples[17:53]
Final thoughts on using TikTok [23:44]

Connect with us:

Join our FREE course, Master Your Marketing: https://ninety-five-media.mykajabi.com/mym

Instagram: https://www.instagram.com/ninety.five.media/

Website: https://ninetyfivemedia.co

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In today’s episode, I’m discussing the difference between vanity metrics versus conversion metrics and which ones you should be focusing on. This is an incredibly important point that many business owners and marketers don’t talk about enough.

You’ll learn why the numbers you’re focused on Instagram (followers and likes) don’t equate to the number of sales you can make. Then we’ll cover the differences between vanity metrics and conversion metrics so that you can better understand their different levels of importance. Finally, we take a look at driving conversion metrics and why certain conversion metrics (like your DM conversations) are so important.

If you feel like you’re constantly running into a wall on Instagram, feeling frustrated with the numbers you aren’t seeing, then this episode is for you. Tune in and take notes as you prepare to shift your mindset around your content and analytics.

Time stamps:

Why your follower count doesn’t equal the number of sales (3:09)
What are vanity metrics? (5:03)
What are your conversion metrics? (6:18)
Why profile clicks don’t mean anything unless they click through to your website (9:22)
Why your DM conversations are so valuable (12:14)
How your content and perception of your analytics change when you focus on conversion metrics (14:59)

Connect with us:

Join our FREE course, Master Your Marketing: https://ninety-five-media.mykajabi.com/mym

Instagram: https://www.instagram.com/ninety.five.media/

Website: https://ninetyfivemedia.co

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On today’s episode I am joined by our team members Paris and Carley! They are both Account Managers on our team and absolutely amazing at what they do. You are going to love hearing their insight into what works and what doesn’t when it comes to strategic content creation.

During the episode, we discuss their approach to content creation as skilled Account Managers, what metrics we like to look at for conversion, how to respond to world events on social media while maintaining a flexible approach to content creation, and what they’ve enjoyed creating so far!

In this episode we cover:

Meet the team! [2:03]
Ninety Five Media’s approach to content creation [4:27]
Systems we have in place to help us create content [13:58]
Having a flexible approach to content creation and listening to what the audience wants [27:31]
Using data to understand your audience and create content that converts [34:37]
What we’ve enjoyed creating lately [40:52]

Connect with us:

Join our FREE course, Master Your Marketing: https://ninety-five-media.mykajabi.com/mym

Instagram: https://www.instagram.com/ninety.five.media/

Website: https://ninetyfivemedia.co

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Today's topic is truly one of the most requested and confusing aspects of digital marketing. It's something that comes up so frequently in our DMs + comments, and honestly, with every client we work with! I know a lot of us struggle with how to successfully batch create content in order to save HOURS each week. So today, we’re going to cover how to do just that!

During the episode, I share how to properly map out an entire month’s worth of content. Yes, you read that right, 30 days worth of content in one go. Totally life changing! I talk about the importance of efficiency in digital marketing, determining your posting schedule, and why engagement matters.

In this episode we cover:

Struggles of small businesses and digital marketing [2:24]
Look at your content from a wider lens [4:08]
Posting schedules and mapping ideas [7:13]
The success of having a weekly schedule [11:20]
Engagement is crucial to really connecting with your audience [15:44]

Connect with us:

Join our FREE course, Master Your Marketing: https://ninety-five-media.mykajabi.com/mym

Instagram: https://www.instagram.com/ninety.five.media/

Website: https://ninetyfivemedia.co

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If you are in the position where you're on the fence about outsourcing, or you know that you want to but you're struggling to find the right person, this episode is for you!

During the episode, I share how to get started with outsourcing your digital marketing. I talk about why you can’t (nor should you) do it all, the different types of personas who need to outsource their tasks and why finding your zone of genius is so important.

In this episode we cover:

Stop believing this myth! [1:28]
These are the personas that need to outsource their tasks [3:10]
Digital marketing should be outsourced [6:16]
What you should be doing when it comes to content creation [10:00]
Outsourcing and finding your zone of genius is a game changer [14:00]

Connect with us:

Join our FREE course, Master Your Marketing: https://ninety-five-media.mykajabi.com/mym

Instagram: https://www.instagram.com/ninety.five.media/

Website: https://ninetyfivemedia.co

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Whether you are someone who is looking to hire a social media manager, you're a social media manager yourself or maybe you’re interested in DIY-ing it, today's episode is literally pulling back the curtain on exactly how we do what we do as a social media management agency.

During this episode, I share why the key to success is developing proper frameworks and processes, my agency’s method when it comes to social media management and examples to help showcase the different approaches we use to help our clients achieve digital marketing success.

In this episode we cover:

Frameworks and processes take time to develop [1:37]
The Ninety Five Media Method [4:18]
Real life example: Building up influencer marketing [9:19]
It’s all about the data! [14:04]

Connect with us:

Join our FREE course, Master Your Marketing: https://ninety-five-media.mykajabi.com/mym

Instagram: https://www.instagram.com/ninety.five.media/

Website: https://ninetyfivemedia.co/

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Welcome to the Stop Scrolling Start Scaling Podcast. I'm your host, Emma, the founder and CEO of Ninety Five Media. I am on a mission to show you that social media marketing can be fun, rather than frustrating, and that you aren't alone in figuring out this crazy world of social media algorithms.

In the first episode, I share what to expect when it comes to the podcast, who Ninety Five Media really is and really how to best implement tools to maximize your presence on social media. My team and I are passionate about social media marketing and management, and we understand how overwhelming it can be at times. During this episode I explain why social media management should be a done for you service, how I founded my company and overcoming challenges to follow my dreams.

In this episode we cover:

Who is Ninety Five Media? [3:39]
The journey to building our brand [8:45]
Falling in love with digital marketing [13:06]
The pandemic was the best thing that could happen for us [18:06]
Expanding the company and living by our mission statement [22:34]

Connect with us :

Join our FREE course, Master Your Marketing: https://ninety-five-media.mykajabi.com/mym

Instagram: https://www.instagram.com/ninety.five.media/

Website: https://ninetyfivemedia.co/

Stop Scrolling, Start Scaling Podcast: Recent Episodes

Emma Tessler