In this episode, host Brian Busch, Head of Marketing at Gusto, welcomes Alexander Jekowsky, Chief Executive Officer at Cents, an all-in-one laundry business management platform.

When you build something very specific for an outdated or underserved industry in terms of institutional software, you can make a massive impact.

The market can be huge, even if a typical investor might not see it right out of the gate.

Bessemer Venture Partners reports that about two percent of the laundromat industry has adopted a "modern solution," which leaves a lot of opportunity for Cents.

Today, Alexander covers:

• The impact of Cents in the laundromat industry
• The learning curve involved in serving new markets
• Vertical SaaS solutions versus general fintech
• How a centralized SaaS solution streamlines your operations
• What gives Cents a competitive edge over other similar solutions

Connect with Alexander Jekowsky: https://www.linkedin.com/in/ajekowsky/

Learn more about Cents at https://www.trycents.com/

Any specific guest you'd like to hear on the show? Leave your suggestions at https://www.smbtechinnovators.com/

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This episode of The SMB Tech Innovators Podcast is brought to you by Gusto. Gusto has spent a decade building and testing its payroll, tax filing, and compliance infrastructure, which is available as a robust set of APIs, so you can develop custom-tailored payroll solutions.

For more information, go to https://gusto.com/